Many organizations have “woken up” to the idea of design being a key business differentiator over the past decade. Gone are the days where just having the best-engineered solution would guarantee the success of the product. Many design professionals are finding it hard to connect the dots, and move from a support function to a strategic function in their organizations. Satyam is going to help connect some of these dots as part of his talk. This presentation was presented at UX India 2013.