This document discusses how digital business and product development in the social media age. It highlights key facts about social media usage globally and how companies are using social media in Denmark. It emphasizes that innovation often comes from customers, not within companies, and provides examples of how companies like Fluke and Caterpillar engage customers through social media to collaborate on products. The presentation argues that social media is not just a marketing channel but should be an integrated, real-time feedback platform across the entire company.

1. Digital Business
PRODUCT & SERVICE DEVELOPMENT
in a digital & social media world
http://fuckyeahhappy.tumblr.com/post/157918828

2. presented by
NATASHA FRIIS
SAXBERG
Digital Entrepreneur
CEO & Founder, Gignal
Affiliated at the
Copenhagen Institute for
Futures Studies Text
Web Entrepreneur
Co-author of the Danish
Twitter Book +
Advisory board member
Danish Child Foundation
The Danish Finance Union
Roskilde Festival

3. Broadcasting social media buzz
for brands and events - produced by the audience.
flickr/seedingchaos

5. The Twitter Book... and +1 soon.

6. Scandinavias largest IT-community.

8. Facts In A Digital World.
shutterstock

9. Active Users Per Month
Global Use.
> 1 mia.
> 500 mio.
> 800 mio.
> 400 mio.
> 175 mio.

10. Creating Business Value With Social Media
Corporations using social media in Denmark.
Social Semantic.
Yes No
0
35
70
66%
34%

11. Customer Recommendations.
89% trust customer recommendations.
29% trust TV ads.
The Nielsen Company 2011 - EUROPA.

12. If You Want To Give Customers Value
Respond to their issues and complaints.
55% became a customer of a company because of their
reputation for great customer service
40% began purchasing from a competitive brand because of
their reputation for great customer service.
Flickr/powerhouse_museum

13. The Difference Between.
Closed Communication
Flickr/sepblog

14. Versus Open Communication

15. The Power Of Networks.
Metcalfe’s law
10 People = 45 connections.
100 people = 4.950 connections.
1000 people = 499.500 connections.

16. The Digital Landscape.
Tech Meets Value

17. Community
The Foundation.
Internal & external.
Virtual Teams.

18. Microblogging
140 characters.
#topic in focus.

19. Visual Communication.
Pictures says more than a 1000 words.

20. Location based services.
Situational communication with GPS.

21. What You Share Is What You Get.

22. Be The Expert!
Communication in depth.

23. Cases - Business 2 Business.

24. Trans Media Presence.
When Innovation Is A Corporate Value.

25. Understanding the
value of being Nerdy.
Customers wants
knowledge not ads!
22.783 Likes
4.474 Shares

27. Product Development & Services.
Customer Collaboration.

28. Innovation & Product Development.
INNOVATION RARELY COMES FROM INSIDE A COMPANY.
Let your customers be creators.

29. FLUKE.
Test and measurement equipment - supporting specialists.

30. Nerd
Community.
Ask & Answer
Discuss & Develop

31. Caterpillar - a movement.
CAT is not a company or a product - it’s a lifestyle.

32. Social Media Is Not A Layer
It’s a cross-company platform - creating a real-time feedback loop.

33. stories
distribution channels

34. Social Media Is Not The Future
it’s our present.

35. ?@saxberg
natasha@saxberg.dk
natasha.saxberg.dk
gignal.com
+45 23901797