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Lost and Found!Building yourOnline Profile Gavin AlldayScabbyGadgets.co.uk
Web Strategy Map http://www.bluewiremedia.com.au/web-strategy-planning-template
[object Object]
Strong Call to Action
Customer may not purchase immediately – Build Trust
Other pages in site support your Point of SaleYour WebsiteStrong Point of sale
[object Object]
Search Engine Marketing
Optimise for phrases your customer might use, not phrases your industry would useYour WebsiteGetting Found Online
[object Object]
Create a short list of most powerful keywords
Create individual Pages for each keyword / phrase
Use keyword phrases when posting to other websitesGoogle Keyword Tool https://adwords.google.co.uk/select/KeywordToolExternal
[object Object]

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Lost and found

  • 1. Lost and Found!Building yourOnline Profile Gavin AlldayScabbyGadgets.co.uk
  • 2. Web Strategy Map http://www.bluewiremedia.com.au/web-strategy-planning-template
  • 3.
  • 5. Customer may not purchase immediately – Build Trust
  • 6. Other pages in site support your Point of SaleYour WebsiteStrong Point of sale
  • 7.
  • 9. Optimise for phrases your customer might use, not phrases your industry would useYour WebsiteGetting Found Online
  • 10.
  • 11. Create a short list of most powerful keywords
  • 12. Create individual Pages for each keyword / phrase
  • 13. Use keyword phrases when posting to other websitesGoogle Keyword Tool https://adwords.google.co.uk/select/KeywordToolExternal
  • 14.
  • 15. List your business on related Directories, like Yell.com
  • 16. Interact with Industry Forums, Blogs, Webinars, Galleries
  • 17. Avoid Link FarmsGoogle also now indexing Social Networks Google FoodLinks to your site
  • 18. Your Web Strategy Map http://www.bluewiremedia.com.au/web-strategy-planning-template
  • 19.
  • 20. Include your best Keywordswww.google.com/placesforbusiness Google PlacesWhere are you?
  • 21. Facebook TipsBusiness Pages Intro to Facebook for Businesses on ScabbyGadgets.co.uk http://scabbygadgets.co.uk/2010/07/facebook-for-business-basics-howto/ Facebook ‘Profiles’ versus ‘Pages’ Find out about changes to Facebook Pages : http://mashable.com/2011/02/11/new-facebook-pages-brands/ Reserve Username for your Personal Profile / Business Page (>25 followers) http://www.facebook.com/username/
  • 22. Twitter Tips Intro to Twitter for Business on ScabbyGadgets.co.uk http://scabbygadgets.co.uk/2010/08/twitter-for-business-basics-howto/ WeFollow.com Twitter Directory Add your account to the relevant section Find people to follow – most influential people in the world FriendOrFollow.com Who you follow that doesn’t follow you Who follows you that you don’t follow etc. Google RealtimeSearch Example Search“Car Insurance”, Location = “Kendal” Set up Google Alerts
  • 23. Linked-In Tips Recent Upgrades http://developer.linkedin.com/index.jspa Share Buttons, Profile snippets on your website
  • 24. The Power of Social Media Michelle Phanhttp://www.youtube.com/user/michellephan Blogging and video makeup tips How to create the look of the stars YouTube Stats Joined :18 July 2006Subscribers : 724,576 Channel Views :27,467,062Total Upload Views :165,692,824
  • 25. The Power of Social Media
  • 26.
  • 27. Leave me your business card
  • 28. I will email the presentation to you along with a contacts list

Notes de l'éditeur

  1. IntroductionGavin AlldayScabbyGadgets.co.ukTechnology Blog for Small Business Owners and busy peopleBriefly summarises what technology is available right now(in about 2 mins)Technology that Saves TimeWork Smarter, Not Harder!Slideshare!
  2. What is the point of your website?
  3. Try different “Match Types”
  4. Michelle Phan - http://www.youtube.com/user/michellephanTeenager who started out creating makeup videos illustrating how to achieve the look of the stars – ie Lady Gaga. Gained massive following through social networking. Blogs and videos started to influence skin care and makeup markets.Soon gained the interest of major beauty product manufacturers, massive sponsorship deals. Now has her own range of products and is a professional makeup artist and spokesperson for Lancome.
  5. Starbucks.com Homepage (US Version)Buttons for SharingLinks to other sites15,000,000 people like this!My Starbucks Idea – Empowering for customersCustomers are invited to share their ideas and comment on other peoples
  6. See website for more details of topics coveredSlideshare!Why not share your favourite gadgets? Via site or emailI will write a review!ScabbyGadgets.co.ukAll you need to know in about 2 mins