A cross-channel system designed to encourage frequent, rewarding team play.

1. GameOn
A cross-channel system designed
to encourage frequent, rewarding
team play
Designed by
Team Scallawag

2. Obesity is
on the rise

3. Americans are
… in and outside increasingly
the home connected…
Facebook usage
dominates across
all generations
November 2011 “The State Of Consumers And Technology: Benchmark 2011, US”
November 2011 “The State Of Consumers And Technology: Benchmark 2011, US”

4. Working out with friends accelerates
the release of endorphins
Royal Society Study

5. The GameOn Telematics System will:
• Help users find game events and
sports enthusiasts in their immediate
proximity, whether at home or on the
road
• Encourage users to get out and play
• Protect users though a trusted network
with a variety of privacy settings and
responses so that they can forge new
friendships with more confidence than
caution

6. Jenna
• High school student
• Active, healthy life style
• Social, extroverted
• Has free time during
her summer break
• Recently moved to
opposite coast with
family: looking to make
new friends
• Wants to learn to play
beach volleyball
• Limited budget
• Safety is important
when meeting new
people in the GameOn
context

7. Create an Account
Jenna downloads
the GameOn app
and, via Facebook
connect, creates an
account, logs in and
sets up her initial
preferences:
 Preferred Sports
 Gender
 Perimeter

8. Search for Game Events
Jenna searches for
events that match
her desired criteria:
• Beach volleyball
games
• Start time within
3 hours
• Location within
a 15 miles
radius from her
home

9. Search for Game Events
• Jenna finds a couple of
games that match her
criteria.
• When she reviews
organizers’ profiles, she
sees that the players are
older.
• Her primary motivation is
to meet new people her
age.
• Jenna filters the search
results by age.

10. Enable Push Notifications
No results.
Jenna sets up a
system notification to
alert her when a new
game matching her
desired criteria is
started.

11. Join the Game
• Jenna receives a push
notification informing
her of a volleyball
game nearby that
meets her criteria
• She indicates her
intention to play
• Player count for the
game increases

12. Find & Navigate
to the Game
Jenna selects the location of
the event and launches the
native maps app on her
phone to navigate to the
game

13. Check-in & Broadcast
Jenna arrives at the
game site and
checks-in.
GameOn shows her
the other players
who have checked in
and asks if she
would like to post her
check-in to Facebook;
Jenna agrees.

14. Haptic Feedback
• Jenna feels a vibration from
her smart phone alerting
her to the presence of a
nearby player
• The App provides a
snapshot of the player’s
profile
• Jenna selects “Continue”,
identifies the player IRL and
joins the game

15. Future • Peer ratings awarded
post-game that act as
filters for later events
Roadmap • Trust network
identifiers that help
players find and play
with friends of friends
• Badging and
gamification
• Tag and post game
day photos to
Facebook, Instagram,
Pinterest