1. Define Your Brand Attributes
In each of the categories below write as many
adjectives that describe your business.
General We are: Our users are: Our We make you We tangibly help
(our culture) (our community) personality feel: you: (benefit,
is: (value, time, money,
(brand voice) emotional, quantity)
qualitative)
___________________ provides ______________ to ______________ with
Your Company Product/Service Users
a(n) _______________ and ______________ , to help them ______________
Culture Personality Value
and _______________ .
Benefits
