Introductory class for the module "Working in the Digital Age"

1. Business Analytics
http://DSign4Analytics.com
Introduction
December 7 2016
Introduction

2. Introduction
©2016 L. SCHLENKER
Agenda
Introduction
Technology
Economy
Values
Innovation

3. • More data has been created in the
past two years than in the previous
history of the human race
• « Strategists still confuse
technology with purpose … instead
of garnering context and empathy
to inform change…” - Brian Solis
Digitial Transformation
Introduction

4. Introduction

5. Module Facilitator
• I work with managers to help them
understand how enterprise applications,
web and mobile technologies can enrich
their careers.
• The client portfolio in the ICT industry
includes Microsoft, Apple, Ernst & Young,
France Telecom, HP, IBM, Oracle and SAP
.
•The work with the IT industry in Europe
has included fifty partner and customer
conferences, a dozen case studies, and
various marketing support activities.
Prof. Lee SCHLENKER,
Professeur ESC Pau
Managing Director, LHST
Web : www.leeschlenker.com
Introduction

6. 6
Date Subject
07 December The Digital Economy
12 December Décision Making Fundamentals
12 December Business Analytics Fundamentals
13 December
Visual Communications
Fundamentals
13 December QCM
How does information
technology influence our
perceptions of ourselves, our
communities, and our work ?
©2016 LHST sarl
Course Structure Introduction

7. Module Facilitator
• I work with managers to help them
understand how enterprise applications,
web and mobile technologies can enrich
their careers.
• The client portfolio in the ICT industry
includes Microsoft, Apple, Ernst & Young,
France Telecom, HP, IBM, Oracle and SAP
.
•The work with the IT industry in Europe
has included fifty partner and customer
conferences, a dozen case studies, and
various marketing support activities.
Prof. Lee SCHLENKER,
Professeur ESC Pau
Principal, LHST
Web : www.leeschlenker.com
Introduction

8. Assessment
Grading Scale
Blog posts: 25% of your grade will be based on the quality of your blog posts
Multiple Choice Exam: 75% of your grade will be based upon a QCM
• Participants will produce several
deliverables for this module.
• Individually, they will document and
produce blog posts on the story of self, the
story of us, and the story of Now.
• Collectively, they will document and
analyze the digital footprints of themselves,
their ideas and their networks.
• The final presentations will present the
results what they have learned about
decision-making, business analytics and
visual communication.
Introduction

9. • How does the author define
the “Fourth Industrial
Revolution”?
• The concept of looking
“outside-in” suggests that we
must understand the shifting
business context affects our
work, our careers and our
business. Give at least one
example.
• What are digital natives and
how do they look at business
differently?
• How are values changing in a
digitally intermediated world?
How Business Can Thrive in the Digital Economy (2016)
Technology

10. Stories of self, us and
now
 Production rather than Consumption
 Existance rather than Distance
 Action rather than Data
 Tomorrow rather than Today
Self Us Now
Technology

11. To help us understand the motivations, experience and objectives of the internal
and external clients of the organization
 ROI
 Real time data
 ...
Stockholders
 Competition
 “made in” “made by”
 ...
The State
 Lower entry barriers
 Acquisitions, OPA...
Partners
 Loyalty
 Real costs
 ...
Clients
The Enterprise
 Mobility
 Empowerment
 ...
Employees
Technology

12. • Your search history
• Your search trends
• Your contacts
• Your location
• Your interests and
demographics
www.google.com/dashboard
©2014 L. SCHLENKER
Technology

13. • From an objective point of view, information
refers to date in context that conveys
meaning to an individual.
• From a subjective point of view, we could
suggest that it’s the individual’s perspective of
the data that implies meaning.
• Given these definitions what meaning do
Wikileaks, Facebook or Whatapp have?
Assane, The Conversation
Technology

14. Lee SCHLENKER
Results
Actions
Knowledge
Context
Data
Process
Interprets
Decisions
Measures
Obtain
Define
Require
Drive
The ladder of initiatives™
Technology

15. ©2016 LHST sarl
Economy

16. • Shopkick, was founded in August 2010
in…. Palo Alto
• Based on geolocalisation, it permits
customers to earn points towards future
purchases in a predefined group of stores
• More than 2,3 million people uploaded
the application in the first three years –
leading to 2 million physical shopping
trips
• Once the propect was inside the store,
the application increased the
conversation rate 15 to 20%.
• In total, more than 700 million products
were consulted through the application
and 7 million products were scanned
during physical store visits.
Shopkick
Economy

17. • What if the devices “completely go away
to be absorbed into the fabric of our lives?”
• Smart pills are an example of ambient
technologies that integrate into our
environments
• These Invisibles will create a world in
which we don’t see technology or sensors
• Can technology become human –
reacting to what makes each one of us
unique?
http://youtu.be/-hhOtjdkU34
©2014 L. SCHLENKER
Economy

18. "Experience is knowledge,
everything else is information"
-- Albert Einstein
• Service economy – value comes from
services embedded in the product
• Pine and Gilmore argued that
differentiation today comes from creating
“experiences”
• Starbucks, Michelin, Hermès, Apple
• Companies provide “stages”, managers
are “actors”, customers are active
“spectators”
Economy

19. • Knowledge is not only history: it is a
dynamic/changeable process
• KM is facilitated by technology, but it is primarily
about people, working together and about
communication
• We need to connect, to put in context, to globalize
our information and our knowledge, thus to look for
a complex knowledge.
• Knowledge management originates from a strategy
that is informative, instructional, and cognitive.
©2006 LHST sarl
Patti Anklam The Social-Network Toolkit
Values

20. • Alvin Toffler in Future Shock (1971) talked
about the “experiential economy”
• Four phases – agrarian, industrial, service
an now experience
• Examples of Walt Disney, AOL, Starbucks,
IBM
• Tranformational “Memory” itself
becomes the product — the "experience".
Pine and Gilmore
Values

21. Entropy
• Oxford Dictionaries’ international word of
the year
• Objective facts are less influential than
emotion and personal belief.
• Usage increased by 2,000% in 2016
compared to 2015
• Thirty years ago academics started to
discredit “truth” as one of the “grand
narratives”
• Post modernism - there is no position
outside ourselves from which to establish
truth
The truth about « Post-Truth »
Politics

22. Productivity
• Harder, better, faster…
• Mechanized productivity
• Knowledge productivity
• Continuous Productivity
Steven Sinofsky
Values

23. Product Value
• Delivery
• Use
Brand Value
• Reputation
• Promise
Relationship Value
• Experience
• Conversation
Values

24. ©2006 LHST sarl
Innovation

25. • Common objectives – shared
meaning
• Actors and actants
• Innovation closely tied to
organisation
• Possibilities tied to societal
environment
Innovation

26. Innovation