1. Extending the Horizon - the Leadership Perspective The Chair of Emerging Economies and Technologies

2. How can your organizations better use the data at hand? Explore how emerging technologies can enhance your perspective of your business. Examine the value propositions of a number of trends from big data to the cognitive sciences Anchor the arguments in case testimony from a wide variety of industries and markets Workshop Agenda & Objectives

3. Whichwayisbetter? Big Data Cognitive Sciences Augmented Reality Social Network Analysis Crowdsourcing

4. What is the basis of managerial perspective? Egyptian The importance of things Oriental Telling the story Occidental Fixing the horizon “Managerial perspective is as important as the data itself, for it provides the visions that condition managerial thought.” Prof. Lee SCHLENKER

5. Extending the Horizon – emerging technologies The Chair of Emerging Economies and Technologies

6. Better data is a question of perspective “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

7. Whatdoes « better » data mean? “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

8. Big Data Tools and processes used to analyze very large data sets to better understand market trends, and product and service innovation. Customers are generating endless streams of personal data from their cell phones, laptops, websites and other digital devices. We offer examples in retail, health care, manufacturing, information services Benefits include a better understanding of the impact of pricing strategies, advertising campaigns, management of the supply chain “Big Data has given birth to a new kind of knowledge infrastructure that is both global and anchored in context and experience”

9. Cognitive Sciences Here we are talking about the use of big data to uncover how customers and managers make decisions; Decisions are less a consequence of observable data than of how the potential alternatives are framed We offer examples in health care, finance, economics, and managerial decision making Effective leadership requires less attention to slicing and dicing the data than focusing on how customers use the data to take decisions “Human decision making is as much emotional as rational, effective leaders today are those who best understand their customers’ state of mind”

10. Crowdsourcing The promise of crowdsourcing lies in leveraging Internet technologies benefit from outsourcing key organizational activities A diverse collection of independently-deciding individuals is likely to make certain decisions better than the experts We offer ex amples from Proctor & Gamble, Lego, Innocentive, City government Benefits include enhancing deepen managerial idea generation, concept validation, marketing, and product development. The effectiveness of organisations is dependent more on the quality of relationships than the number of individuals.

11. Extending the Horizon – case testimony The Chair of Emerging Economies and Technologies

12. Context : experience and perspective Based on your experience, what challenges have you seen in management using the data to prepare for future business success? To what extent does organizational data reflect the facts needed for management to take pertinent decisions? ·In your opinion, can emerging technologies significantly improve managerial decision making? ·What role will leadership need to play to encourage management to use the data differently? Karel Soukenik CFO - Raiffeisenbank

13. Based on your experience, what challenges have you seen in management using the data to prepare for future business success? To what extent does organizational data reflect the facts needed for management to take pertinent decisions? ·In your opinion, can emerging technologies significantly improve managerial decision making? ·What role will leadership need to play to encourage management to use the data differently? FilipLinhart TELEFONICA O2 Context : experience and perspective

14. Case Testimony - Telecom Giffgaff - gaelic for mutual giving reflected in their manifesto Social CRM : member gets member, eVouchers, goodybags Customer service is member driven Giffgaff labs – crowdsourcing product testing Payback for miles, cash or charities Prof. Lee SCHLENKER

16. Case Testimony - Pharmaceuticals InnoCentive – the necessity of Open Innovation in an industry in which patents no longer suffice InnoCentive captures value between "seekers" and "solvers" by exchanging monetary rewards for external technical expertise 64 customers have posted more than 800 "challenges" in 40 disciplines Prof. Lee SCHLENKER

17. Case Testimony - Transportation KLM has sought to differentiate itself by offering a superior customer experience Strategy of “Circle of Contacts” to make its customer relationships as intimate as possible Facebook + Twitter = KLM Surprises and Fly2Miami Staff of 16, 230 000+ fans, wide press coverage Prof. Lee SCHLENKER

18. Case Testimony – Fast Fashion Moving from design to the store front in less than three weeks Benneton, H&M, Topshop, Wet Seal, Zara Collaborative design, social CRM, electronic store fronts Fast fashion retailer Wet Seal used their technology platform to help their customers create 50 000 garment designs over the past two years Prof. Lee SCHLENKER

19. Reaching beyond the Horizon – next steps The Chair of Emerging Economies and Technologies

20. A framework for developing your organization’s leadership perspective “Value isn’t in the data itself, but in the ability of managers to develop perspectives that will drive business performance.”

21. The Leadership Perspective – Where has our discussion led? One central question :how can your organizations better use the data at hand? We have focused on how emerging technologies can influence leadership perspective We have explored the potential value propositions of a number of trends from big data to the cognitive sciences We have anchored the discussions in case testimony from a wide variety of industries and markets Finance Regional Retail 539 463 HUF Revenues 117 930 HUF Net Income 1,44% Dividend Yield 8 257 Employees

23. Reaching beyond the Horizon – annexes The Chair of Emerging Economies and Technologies

24. Social Network Analysis SNA aggregates data to represent, and analyze how groups interact The value is in helping managers navigate more effectively through increasingly complex and fragmented markets We provide examples of project management, innovation, networked organizations Benefits include promotion of the community, better integration of isolated members, a stronger group focus on strategic topics “Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”

25. Augmented Reality AR deploys localization technologies (GPS, social media) etc. to enhance our understanding of the world around us. AR can provide levers to push engagement, innovation, and passion to a new level of experience. We provide examples in knowledge management, education, design, marketing and sales. AR encourages managers to focus on context and experience of the organisation “Social Network Analysis can play a critical role in helping people navigate through increasingly complex and fragmented markets”