Download the file now to know it all about DTN Fuel Seller™. Nothing affects the profitability of a petroleum fuels supplier more than pricing decisions. Small changes can greatly impact tight margins already squeezed by surplus capacity and intraday price volatility. Real-time data and decision support tools are critical to staying ahead of the curve. To optimize margins and sales, it’s essential to have the ability to execute and publish price decisions multiple times a day. Schneider Electric is the dominant provider of information technology solutions and aggregated decision support data for the refined fuels supply chain in North America and Latin America. Because fuel suppliers depend on fresh, actionable information, we identify the highest quality, most valuable data from hundreds of sources and stream the results to thousands of customers. They depend on that data to enhance their operations and improve margins. DTN Fuel Seller does the pricing homework for you. It watches a steady onslaught of real-time market data, seeking pricing opportunities based on rules you define. You automatically receive pricing proposals for review when market scenarios meeting your criteria occur. DTN Fuel Seller provides an uninterrupted pricing focus to identify every incremental pricing improvement possible. Once your pricing decisions are made, DTN Fuel Seller then makes it easy to directly publish prices, as often as needed throughout the day, to your authorized customers.

1. DTN Fuel Seller
™
Schneider Electric Refined Fuels
Take Advantage of Every Pricing Opportunity
Make the most of your energy
SM

2. DTN Fuel Seller
Nothing affects the profitability of a petroleum fuels supplier more
than pricing decisions. Small changes can greatly impact tight
margins already squeezed by surplus capacity and intraday price
volatility. Real-time data and decision support tools are critical to
staying ahead of the curve. To optimize margins and sales, it’s
essential to have the ability to execute and publish price decisions
multiple times a day.
DTN Fuel Seller provides
an uninterrupted pricing
focus to identify every
incremental pricing
improvement possible.
Schneider Electric is the dominant provider of information technology solutions
and aggregated decision support data for the refined fuels supply chain in North
America and Latin America. Because fuel suppliers depend on fresh, actionable
information, we identify the highest quality, most valuable data from hundreds of
sources and stream the results to thousands of customers. They depend on that
data to enhance their operations and improve margins.
DTN Fuel Seller does the pricing homework for you. It watches a steady
onslaught of real-time market data, seeking pricing opportunities based on rules
you define. You automatically receive pricing proposals for review when market
scenarios meeting your criteria occur. DTN Fuel Seller provides an uninterrupted
pricing focus to identify every incremental pricing improvement possible.
Once your pricing decisions are made, DTN Fuel Seller then makes it easy to
directly publish prices, as often as needed throughout the day, to your
authorized customers.
Fast Implementation – Ongoing Support
Schneider Electric hosts your installation of DTN Fuel Seller at our stateof-the-art data center securely available from any Internet connection. This
eliminates complexity, risk, data integration, and the cost of dedicated hardware
and infrastructure to manage a pricing system. We work closely with you to
implement DTN Fuel Seller quickly and then follow up with expert support to
minimize the impact on your IT staff. After a short, focused training session, your
analysts are ready to take control, with the direct ability to maintain settings,
activate/inactivate products, adjust price authorizations for customers, add new
products and terminals and map everything to your existing ERP system.
From a single screen, the DTN Fuel Seller dashboard
provides a continuously updated summary of market
activity.
02 | DTN Fuel Seller

3. Your Data, Your Way
From a single screen, the DTN Fuel Seller dashboard
provides a continuously updated summary of market
activity. Gain an overall understanding of trends
based on a broad, clear view of indicators such as
intraday rack prices, news, futures and spot prices.
When something catches your attention, you can
obtain further data using the terminal detail screen.
Make decisions based on far more information than
ever before by comparing real-time specifics like
competitor rack prices displayed next to differentials
to your prices.
For more information to fortify your decisions, flip
to more granular data such as core pricing metrics
(current and rolling seven- or 30-day averages), realtime sales, variance to target strategy, margins and
rack rank.
Take the data a step further with custom terminal
and product groupings. For example, monitor only
the performance of terminals fed by a specific
pipeline or located in a certain region. Apply filters to
focus on attributes within groups, such as specific
strategies or base/spread/cross terminal prices.
User specific groupings also allow analysts to
replicate their individual price decision workflow to
follow the terminal/product order at which they
set prices.
Develop Pricing Decisions with Confidence
Based on the knowledge you gain from the realtime data, you can arm the system with strategies
that work in the background, leveraging that data
to propose price changes. Weave strategies of any
complexity to automate generation of initial proposed
prices, such as:
• ase, spread or cross-terminal product
B
strategy types
Use the pricing console to execute price decisions
as quickly and frequently as needed. Apply changes
based on predefined pricing groups or filters
identifying a specific interest area. Before you click
“submit” for the last time, safeguards clearly confirm
each step to avoid unwanted consequences. The
pricing console and related screens help the user:
• iew metrics for selected areas and products, rack
V
rank, margins and variance to target
• isplay the proposed price with its
D
projected margin
• nter adjustments to proposed pricing or enter an
E
override to act globally or only on specific terminals
and products
• et an effective time for delayed execution of
S
single price changes or prices organized into
publishing groups
• onfigure spot markets and map those spots to
C
terminals and products
Publish as Frequently as Necessary
DTN Fuel Seller allows you to send out prices quickly
and easily to your customers, making it easy to
publish intraday price moves as often as you
need to:
• he users directly maintain customer authorizations
T
for terminals/products/channels
• utomated checks to ensure all prices have been
A
approved and do not contain any errors
• rices published in DTN Fuel Seller go directly
P
and immediately out to customers; no
intermediate steps
Improve Your Margins
Intelligent, informed pricing decisions are the key to
increased margins. Depend on DTN Fuel Seller to
provide the information you need to enhance your
pricing decisions and maximize your profits.
• arget index strategies based on any number of
T
competitors and any weighting
• Cost-based strategies
You can globally assign any of these strategies to
preferred terminal groups or product groups.
DTN Fuel Seller | 03

4. ©2013 Schneider Electric. All rights reserved.
Schneider Electric USA, Inc.
9110 West Dodge Road
Omaha, NE 68114
Phone: -800-509-8927
1
www.schneider-electric.com/us
October 2013