1. The Software-Defined Data
Center and it’s impact on the
physical infrastructure
Soeren Juul Schroeder
Schneider Electric
Power to the Cloud, Dubai
November 25th – 26th 2013

2. September 4th 1882
2

3. 3

4. 4

5. The Data Center Infrastructure Breakout
Business Procesesses
Facility
IT
Applications/Virtualization/Cloud
Invisible border
Compute Power/Storage Space/Network Access
Servers/Storage Units/Networking Equipment
Critical Power & Cooling
Building/Security/Physical Space
5

6. 84%
Issues with
Power,
Cooling and
Space Capacity
Source: “Datacenter Barriers” an IDC Infographic
6

7. 31%
Delays in
Application
Rollouts
Source: “Datacenter Barriers” an IDC Infographic
7

8. 27%
Unplanned
OPEX Needs
Source: “Datacenter Barriers” an IDC Infographic
8

9. Source: vmware.com
Software-Defined Data Center (SDDC)
What about the impact on the physical infrastructure
design and operations?
9

10. 10

11. DCIM – A stacked approach
Automation & Dashboards
Capacity
Forecasting
Simulation & Optimization
Operation
Asset
Management
Impact
Analysis
Workflow
Management
Monitoring & Control
Security & Access
Control
BMS
Energy
Server Optimization
Optimization
Capacity
Management
IT Monitoring
PMS
Cost
Management
Scada
Integrated Approach
KPI customization
Airflow
Simulation
Resource
Allocation
Business
Tracking
DC Monitoring
11

12. DCIM market expansion to 2016 (supplier
revenues $m)
DCIM is NOT
ONLY about
Software!
Source: 451 Research: Market Monitor
12

13. Data Center Management Challenges
Data Center Availability
Business Efficiency
13

14. Power Capacity
Management
Temperature
Heat Maps
Asset
Management
Network
Management
KPI Visualization
Cost
Management
Space
Management
Energy Efficiency
3D Visualization
Cooling Capacity
Management
Resource
Balancing
KVM
Power Capping
Visibility
14

15. POWER
CAPACITY
MANAGEMENT
15

16. Understanding your POWER challenges
Breaker tripped
during startup of
server!!!
UPS running
at 30%
capacity
Uneven
distribution
of power
phases
No more
power
outlets in
rack PDU!!!
All servers in
rack running
idle?!?
16

17. Getting in control of your POWER
Supply
Distribution
Demand
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
17

18. Getting in control of your POWER
Supply
Distribution
Demand
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
18

19. Getting in control of your POWER
Supply
Distribution
Demand
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
19

20. Getting in control of your POWER
Supply
Distribution
Demand
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
20

21. COOLING
CAPACITY
MANAGEMENT
21

22. Understanding your COOLING challenges
Temperature
threshold
violation!!!
Rapid
increase in
hot aisle
temperature
Humidity
threshold
violation!!!
Fan speed
alert
22

23. Getting in control of your COOLING
Actual Heat Map
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
23

24. Getting in control of your COOLING
Theoretical Heat Map
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
24

25. Getting in control of your COOLING
Theoretical Heat Map
Actual Heat Map
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
25

26. Getting in control of your COOLING
Theoretical Heat Map
Theoretical Velocity Map
Actual Screenshots of Schneider Electric’s StruxureWare for Data Centers
26

27. Power Capacity
Management
Temperature
Heat Maps
Asset
Management
Network
Management
KPI Visualization
Cost
Management
Space
Management
Energy Efficiency
3D Visualization
Cooling Capacity
Management
Resource
Balancing
KVM
Power Capping
Visibility
27

28. The Converged Data Center Organization
Business Procesesses
Facility + IT
Applications/Virtualization/Cloud
Compute Power/Storage Space/Network Access
Servers/Storage Units/Networking Equipment
Critical Power & Cooling
Building/Security/Physical Space
Software Defined Data Centre
28

29. StruxureWare
Monitoring &
Control
Operation &
Optimization
Enterprise
for data centers
• Tailored KPIs
• Business Tracking
• Customizable
StruxureWare
Portal
EWS, Web
services
• Simulations
• Operational Guidance
• Impact Analysis
Data Center
Data Center
Operation
Operation
EWS, ETL
EWS, ETL
Web services
Data Center Expert
Power Monitoring
Expert
Cooling Monitoring
Expert
• Device Centric
• Alarming & Alerting
• Controlling
29

30. Key data used for intelligence…
Facility Management
IT Management
IT Tickets
CMDB
Server
Management
VM Management
Cooling Control
Power
Management
BMS
Data Center Infrastructure Management (DCIM)
30

31. 1
Our data centres are under pressure
and our only chance of survival is through
intelligent management
2
3
Lack of insight is a major
risk today and tomorrow
DCIM is not a silver bullet, but can be a
driver for improved processes
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32. Soeren Juul Schroeder
Software Sales Director, EMEA
Silcon Alle
6000 Kolding – Denmark
Mobile: +45 2075 2238
soeren.schroeder@schneider-electric.com
www.schneider-electric.com
“According to IDC analysis and buyer
perception, Schneider Electric is an IDC
MarketScape Leader worldwide.”
IDC MarketScape: Worldwide Datacenter Infrastructure Management 2013 Vendor Analysis,
Jennifer Koppy, June 2013
32