Leveraging Social Media for Learning and Careers
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This document discusses leveraging social media for students and scholars. It provides definitions of social media and outlines an upcoming event on collaboration across learning environments in February. The document also summarizes a presentation on the role of social media in social learning and education. Social media is important for students and job seekers as employers consider social media interactions. Specific social media platforms can also be used for personal branding, networking, and career opportunities.
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Leveraging Social Media for Learning and Careers
- 1. Leveraging the Web: Social Media for Students and Scholars Center for Excellence in Teaching Center for Scholarly Technology
- 2. Upcoming Events: February 21 @ 12p-‐1p “Collabora=on across Learning Environments” May 6 @ 9a-‐4p Annual Teaching with Technology Conference: “Digital Knowledge across the Curriculum” get on the list ! cst@usc.edu Details: cst.usc.edu ! events
- 3. Social Media Defined: “interac=on among people in which they create, share, and/or exchange informa=on and ideas in virtual communi=es and networks.” “a group of Internet-‐based applica=ons that build on the ideological and technological founda=ons of Web 2.0, and that allow the crea=on and exchange of user-‐generated content.” “forms of electronic communica=on (as Web sites for social networking and microblogging) through which users create online communi=es to share informa=on, ideas, personal messages, and other content (as videos).”
- 5. TODAY’S PROGRAM and FORMAT: Joan Getman on the social media landscape and the role of social media in the context of social learning and educaJon. Carl Martellino on the importance of social media for today’s student and job seeker, and the ways that employers consider social media interacJons and representaJons. Clint Schaff on the ways that social media – specific social media – can be leveraged for personal and organizaJonal branding, garnering resources, and geUng a job. Virginia Kuhn on specifically how social media can be leveraged by higher educaJon professionals – faculty in parJcular – with a focus on Academia.edu.
- 6. Leveraging the Web: Students, Social Media and Learning This is WHO I am…This is WHERE I am…This is my PROFESSIONAL self…This is what I LIKE…This is what I SEE… this is what I THINK – SHORT version…This is what I THINK – LONG version…This is what I want to SHARE…This is what I want to KEEP…This is who I want to FOLLOW… What do YOU think? Joan Getman Director, Educa.onal Technologies: Center for Scholarly Technology
- 10. Photo Credit: Tunheim Partners
- 11. Digital InformaPon Persistent. Replicable. Scalable. Searchable. danah boyd “Social network sites as networked publics” 2010
- 15. This is what I THINK I know This is what I need to KNOW This is what I want to LEARN This is how I look for HELP
- 16. Social Learning Community plays a role in the process of “making meaning.” Dr. Lev S. Vygotsky (1896-‐1934) InteracAve relaAonships organized around academic work are vital. Dr. Richard J. Light, Harvard Assessment Studies (1986-‐1989) New Research QuesPons: Social learning..and Social Media? …in MOOCs?
- 19. Broadcast v CollaboraPve The broadcast generaPon from the industrial age is being met by a collaboraPve generaPon from the new knowledge age. The old ways of staying within the four walls to solve problems, guarding company informaAon and developing products, services and soluAons in isolaPon are gone. From Social Networks to CollaboraPon Networks: The Next EvoluPon of Social Media for Business Karl Moore and Peter Neely
- 20. Workforce ExpectaPons • Networked! • Self-‐directed learners! • CollaboraAve! • Remotely located! And then there’s social media-‐related employment.
- 22. Career Centers Paradigm Model* • Placement Paradigm (’40s and’50s) – reac0ve needs-‐based model for new college graduate GI bill beneficiaries • Planning Paradigm (60s, 70s, 80s) – departs from reac0ve placement into more proac0ve “self-‐help” career educa0on where students learn strategies to advance their career goals • Networking Paradigm (’90s) – transforms proac0ve into facilita0on of interac0ve networking opportuni0es between candidates and employers and teaches candidates how to leverage these opportuni0es • Social Networking Paradigm (’00s) – shiK from interac0ve model of tradi0onal networking to a super ac0ve model integra0ng social networking and new technological tools • Global Networking Paradigm (’10+) – era of hyperac0ve career services with more virtual services, online resources, and virtual networking on a global scale * “Emerging Trends in University Career Services: Adapta0on of Casella’s Career Centers Paradigm”, Farouk Dey & Ma[ Real, NACE Journal, September 2010
- 23. National Recognition from Jobbrander.com #5 Most Popular College Career Center on Social Media
- 24. USC Career Center LinkedIn Group presence • • • Almost 4,700 members Including students and alumni Promote webinars, alumni events, and career discussions
- 25. Twitter: @USCCareerCenter • • • • Over 6,000 followers Including students, employers, alumni, and campus organiza0ons, other universi0es Promote career fair, Career Center partners, events, engage recruiters Live Twee0ng during events
- 26. Facebook presence • • • • • Over 2,600 likes Sharing photos from past events Promo0ng Career Fairs and large events through RSVP func0on Allows for cross-‐marke0ng across campus Engages dialogue with students
- 27. For 0p sheets & resources: www.university.linkedin.com
- 28. Technology Platform Collaboration The Multi-‐School Environment (MSE) Yields Greater Resources • Symplicity: client services management plaeorm for students, alumni, faculty and employers “connectSC” – – – – Employer Rela0ons coordina0on Student counseling notes Similar systems for students and employers across schools University wide analy0cs and repor0ng • Annenberg, Marshall (undergrad) and Viterbi have joined as instances on the MSE • Schools in the queue: Sol Price, Rossier, School of Den0stry, etc.
- 33. Recommend Jobs to Students
- 34. Undergraduate Plan for a Career: Provost Initiative • An undergraduate student experience that is unique to USC and leads undergraduate students to – explore op0ons – complete internships – consider aKer-‐gradua0on plans such as employment, fellowships – professional or graduate school op0ons. • Enhanced connec0ons between students and the four groups that primarily support career planning and student mentoring – – – – faculty academic advisors career counselors alumni • The en0re USC community become the purveyors of the program. • USC has uniquely transformed the approach to career development from an office which a student may, or may not, visit to an integrated approach within the undergraduate student experience.
- 35. To Put Yourself Out There: Making It Happen with Social Media Clint Schaff US GM, DARE Adjunct Faculty, Annenberg School for Communica?on and Journalism
- 36. My Journey – Powered by Social
- 37. 5 Ways to Put the Social into Social Media
- 38. 1) Genuinely Care Quality & QuanIty -‐> AMract (@, RT, #) & Reciprocate -‐> Expand Community
- 39. 2) Contribute Value IdenIfy -‐> Comment (Provide Value) -‐> Engage -‐> Talk Privately -‐> Compliment Publicly
- 40. 3) Be interested & interesIng Decision: Blend Pro/Personal vs. Keep Separate? Pros and Cons to Each
- 41. 3) Be interested & interesIng Tell Your Story Add Flair Share ExperIse
- 42. 4) Be yourself, be consistent, be thorough • Listening (Search Alerts) • Home Base (Hub: Site, Academia.edu) • Passports • Outposts • • • • Content ConversaIon Community Face to Face
- 43. 5) Look for efficiencies Plans Editorial Calendar Social Media experiments -‐ 15-‐minute TwiMer bursts -‐ Daily thank yous -‐ Contributed arIcles Apps & Technologies
- 44. Thank you! Clint Schaff Schaff@usc.edu @clintschaff
- 45. VK social media for research and scholarship VIRGINIA KUHN 2/14/2014 vkuhn@cinema.usc.edu
- 46. Academia dot edu VK [Facebook for academics] ¡ International community ¡ Tagging as central logic ¡ Fresh research ¡ Analytics ¡ Combats profile fatigue ¡ Provenance (not corporate) 2/14/2014 vkuhn@cinema.usc.edu
- 47. Academia.edu VK ¡ International community ¡ Fresh research 2/14/2014 vkuhn@cinema.usc.edu
- 49. Academia.edu VK ¡ Profile fatigue ¡ Provenance 2/14/2014 vkuhn@cinema.usc.edu
- 50. Academia.edu VK ¡ As We May Think, 1945 Vannevar Bush 2/14/2014 vkuhn@cinema.usc.edu