This document discusses branding and marketing strategies for real estate professionals. It defines what a brand is and provides tips for creating a unique personal brand by identifying passions, expertise, and what clients have in common with the business. The document then outlines steps to market the brand, including creating business cards, email promotions, and promoting across social media. It discusses using blogs and websites to share content and create an online community. Overall, the document provides a comprehensive guide to developing a brand and marketing plan for real estate professionals.

1. Branding and Marketing
Marke&ng
Mojo
in an Online World
Shannon
W.
King
www.ShannonWKing.com
www.RealEstateRoadWarrior.com
www.ShannonWKing.com

3. Does
your
Brand
Do
this?

4. What
is
a
Brand?
• It’s
a
part
of
you
• It’s
something
your
clients
recognize
• It’s
a
movement
• It’s
the
why

5. What’s
Your
Unique
Brand?
• Who
are
you?
• What
are
your
passions?
• Any
life
changers?
• What’s
your
experBse?
• What
do
you
and
your
client
have
in
common?

6. My
Brand

7. My
Brand
• Former
School
Teachers
• 10%
Back
to
Schools
• High
School
Interns
• AcBve
on
School
Boards
and
PTAs
• Engage
in
Community
of
Teachers/Clients

8. How
Do
You
Make
$$$
With
Your
Brand?
$
Market
your
Brand
Brand
FoundaBon

9. 1)
Create
Your
Logo
www.99designs.com

10. 2)
Passion
Line
www.Fiverr.com

11. 3)
Business
Cards
• M
www.MooCards.com

12. PromoBon

13. 4)
E-­‐mail
PromoBon
$199.00
www.emailstaBonery.com

14. 5)
Promote
Across
Social
Media
Your
Brand
Note:
User
Name
=
Brand

15. Branding/Niche
Free
www.pagemodo.com

16. Blog
vs
Website

19. Blog
vs
Website

20. Blog
vs
Website
www.DrewBurks.com/90-­‐day-­‐blogger-­‐
blueprint-­‐for-­‐realtors

21. WordPress
www.arrangingpixels.com

22. Website
www.edit.com

23. Brand
Recap
Choose
Your
Brand
1. Create
a
Logo
2. Passion
Line
3. Business
Cards
4. E-­‐mail
PromoBon
5. Brand
Your
Social
Media
Sites
6. Build
Your
FoundaBon

24. Market
Your
Brand
SPHERE
of
INFLUENCE
TARGET/NICHE
1. Connect
1. Network
2. Engage
2. Spread
the
Word
3. Measure
3. Create
Community
4. Promote
4. Monitor

25. 1st
Part
of
MarkeBng
Plan
SPHERE
of
INFLUENCE
1. Connect
2. Engage
3. Measure
4. Promote

26. Sphere
of
Influence
Best
Ways
to
Connect
• Snail
Mail
• E-­‐mail
• Face
to
Face

28. Connect
via
E-­‐mail
www.ConstantContact.com

29. Face
to
Face
1)
ParBes
2)
EducaBonal
Events
3)
Community
Events

31. Measure
www.surveymonkey.com

32. Promote

33. Promote

34. 2nd
Part
of
the
MarkeBng
Plan
TARGET/NICHE
1. Network
2. Spread
the
Word
3. Create
Community
4. Monitor

35. Network

37. Spread
the
Word
• Free
PR
is
easy-­‐
takes
Bme
• List
of
all
media
outlets
in
your
area
• Editorial
Calendar/Events
Calendar-­‐
deadlines-­‐
Create
a
PR
Calendar
• Send
news-­‐worthy
PR
weekly:
Events
held,
Seminars,
personal
interest
stories,
mkt
opinions

38. Spread
the
Word
• Instant
Press
Releases
www.ducbapemarkeBng.com/IPR.htm
• Grade
your
Press
Releases
www.pressreleasegrader.com
-­‐Looks
at
language,
content
-­‐Considers
Links
and
Search
Engine
OpBmizaBon

39. Spread
the
Word
• FREE
Press
Release
DistribuBon!
• PRLOG
www.PRLog.org

40. Create
Community
www.365SanDiego.com

41. Create
Community
www.ILoveCommunity.com

42. Create
Community
InspiraBon
Newspapers
-­‐Events
-­‐RE/Mortgage
News
-­‐Stats
-­‐Passion
Related
News
Other
Blogs
NAR
Research

43. Use
Video
•
-­‐
Resume
•
-­‐
Welcome
to
Your
Site
Video
•
-­‐
Process
ExplanaBons
•
-­‐
Frequently
Asked
QuesBons
•
-­‐
Client
TesBmonials
•
-­‐
MarkeBng
Videos
•
-­‐
Seller
Home
Tours
•
-­‐
Buyer
Home
Tours
•
-­‐
Neighborhood
Tours
•
-­‐
Community
Highlights
hbp://www.youtube.com/creators/playbook.html

44. Content
for
your
Site

45. Content
for
your
Site
Cost:
$249/yr
www.animoto.com

46. Social
Media
on
the
Go

47. Social
Media
Free
www.roost.com

48. Monitor
Free
www.google.com/alrets

49. Monitor
Free
www.vizibility.com

50. I
LOVE….
Sites:
• www.ducbapemarkeBng.com
• www.webinknow.com
• www.webrealestatetools.com
Books:
New
Rules
of
PR
and
MarkeBng
Customers
for
Life
Never
Eat
Alone

51. Buy
Today-­‐
$20
www.ShannonWKing.com

52. www.RealEstateRoadWarrior.com
www.ShannonWKing.com