2. Focus of lesson
• Different forms of advertising
• Effectiveness of advertising
• Target audience of advertising
• Emotive, descriptive language used in
advertising
3. Lesson format
• Used a Mimio
• Played adverts (Flash mob, TV, Radio)
• Looked at billboard and print examples
6. Lesson activities
• Learners in groups
• Two groups created TV ads
• Two groups created radio ads
• 4 groups created print ads on laptops
• Recorded TV and radio ads
• One checklist used to assess all
7. Checklist
Checklist for Adverts
Names: _________________________________________
_______________________________________________
Clear communication of name of product: 2
Creativity 2
Use of emotive words / language 2
Catchy slogan 2
Sufficient relevant information 2
TOTAL 10