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Advertising in English
  (First Language)
                Charmaine Hart
       Bryandale Primary School
                       Grade 5
Focus of lesson
•   Different forms of advertising
•   Effectiveness of advertising
•   Target audience of advertising
•   Emotive, descriptive language used in
    advertising
Lesson format
• Used a Mimio
• Played adverts (Flash mob, TV, Radio)
• Looked at billboard and print examples
CharmaineHart_TeachMeet_Advertising-in-English
CharmaineHart_TeachMeet_Advertising-in-English
Lesson activities
•   Learners in groups
•   Two groups created TV ads
•   Two groups created radio ads
•   4 groups created print ads on laptops
•   Recorded TV and radio ads
•   One checklist used to assess all
Checklist
                    Checklist for Adverts

Names: _________________________________________

_______________________________________________

Clear communication of name of product:             2
Creativity                                          2
Use of emotive words / language                     2
Catchy slogan                                       2
Sufficient relevant information                     2
TOTAL                                              10
TV Advert example
Print Advert example
Thank you

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CharmaineHart_TeachMeet_Advertising-in-English

  • 1. Advertising in English (First Language) Charmaine Hart Bryandale Primary School Grade 5
  • 2. Focus of lesson • Different forms of advertising • Effectiveness of advertising • Target audience of advertising • Emotive, descriptive language used in advertising
  • 3. Lesson format • Used a Mimio • Played adverts (Flash mob, TV, Radio) • Looked at billboard and print examples
  • 6. Lesson activities • Learners in groups • Two groups created TV ads • Two groups created radio ads • 4 groups created print ads on laptops • Recorded TV and radio ads • One checklist used to assess all
  • 7. Checklist Checklist for Adverts Names: _________________________________________ _______________________________________________ Clear communication of name of product: 2 Creativity 2 Use of emotive words / language 2 Catchy slogan 2 Sufficient relevant information 2 TOTAL 10