Schwartz MSL recently conducted a survey of Media and Analysts which explored the attitudes of journalists and analysts toward cleantech, energy and sustainability marketers. The goal was to help determine what the professionals covering the cleantech and sustainability industries value from a media and analyst-relations perspective. We wanted to gain insight into how events of the past five years had impacted the way reporters saw the market and what that meant for cleantech communicators everywhere—both in-house and within Energy & Cleantech PR Practices at agencies like Schwartz MSL. So what were the results? On Wednesday, September 5, we’ll be releasing them. But until then, this will give you a sneak peak at the types of questions we asked and what we expect to learn. Enjoy!

1. SCHWARTZ MSL MEDIA
& ANALYST SURVEY:
ATTITUDES TOWARD
AND TRENDS IN CLEANTECH

2. Survey Overview
 Schwartz MSL leveraged its media and analyst
relationships to conduct a 2012 survey
 The goal was to measure trends in cleantech coverage
and attitudes toward cleantech communications
 The data was collected during the summer of 2012,
and includes both quantitative results and anecdotal
feedback
 Respondents include NY Times, Forbes, Bloomberg,
Reuters, Greentech Media, Lux Research, Navigant,
and more
© 2012 MSLGROUP SLIDE 2

3. What Will the Results Show?
 What are the biggest mistakes PR professionals make
in dealing with cleantech reporters and analysts?
© 2012 MSLGROUP XX-XX-2012 | SLIDE 3

4. What Will the Results Show?
 What are the biggest perception challenges facing
the Cleantech industry and sustainability marketers?
© 2012 MSLGROUP XX-XX-2012 | SLIDE 4

5. What Will the Results Show?
 How are reporters and analysts getting ideas for
research and articles?
© 2012 MSLGROUP XX-XX-2012 | SLIDE 5

6. What Will the Results Show?
 Is coverage of sustainability/cleantech topics
increasing or decreasing at media and analyst
organizations?
© 2012 MSLGROUP XX-XX-2012 | SLIDE 6

7. What Will the Results Show?
 What will be the biggest story of 2012 in
sustainability?
© 2012 MSLGROUP XX-XX-2012 | SLIDE 7

8. Who is Schwartz MSL?
 A strategic communications and engagement firm
with offices in San Francisco and Boston
 The innovation and technology PR division of
MSLGROUP, a global engagement agency
 A firm with one of the largest Energy, Cleantech and
Sustainability Practices in the PR Industry
© 2012 MSLGROUP SLIDE 8

9. Find Out the Results
 Click HERE to download your free copy of the
eBook, containing results, commentary and
analysis of the survey
© 2012 MSLGROUP SLIDE 9

10. THANK YOU!
Connect with us
Web: www.schwartzmsl.com
Twitter: @SchwartzMSL
LinkedIn: linkedin.com/company/schwartz-msl
Facebook: facebook.com/schwartzmsl
Google+: gplus.to/SchwartzMSL
Email: cleantechcomms@schwartzmsl.com
© 2012 MSLGROUP SLIDE 10