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How to work in South Africa - 3A5 Marketing - 2011




              Gogo’s in South
                  Africa
Presented by
Summary

1- Context: the HIV in Africa



2- Who are these «gogos»?



2- Focus on a «gogo center»



4- Summit of «gogos» : their wishes
Aids all over the world
Aids in Africa


   •  Lorem ipsum dolor sit amet, consectetuer
      adipiscing elit. Vivamus et magna. Fusce sed sem
      sed magna suscipit egestas.
   •  Lorem ipsum dolor sit amet, consectetuer
      adipiscing elit. Vivamus et magna. Fusce sed sem
      sed magna suscipit egestas.




South Africa :33,4% of the population is infected (16 473 000 million)
AIDS
                     1/3 of the
                    population




    Lack of :
  - Information
- Financial means
- Infrastructures          Adults died
                               =
                         More orphans
The impact of Aids on the families


   More than 400 000 children have lost
    both parents

   Over 1 million children have lost their
    mothers

   Over 2 million children have lost their
    fathers

   13% of 2/14 year olds have lost at
    least one parent

   21% of 15/18 year olds have lost at
    least one parent

   More than 120 000 children live in
    child headed households in South
    Africa

   By 2012…there will be 2 million
    orphans
The Gogo’s


  “ G o g o ” i s a Z u l u w o r d
   meaning grandmother


  When parents die of AIDS,
   the orphans often go to live
   with a "gogo” because there
   is nobody else to help them
  As the death rate accelerates,
    countries and communities simply
    can not cope.


   As HIV/AIDS ravages families and
    communities in Africa,
    grandmothers have emerged as
    the continent's unrecognized
    heroes.


   Surrounded by poverty, hunger
    and desolation, they care for
    children orphaned by AIDS,
    sometimes as many as ten to
    fifteen in one household.
  These incredibly strong and
    courageous women bury their
    own children and become
    parents again, calling on
    astonishing reserves of love and
    emotional resilience.


  But they do so with almost no
   support. Sub-Saharan Africa
   has overwhelming numbers of
   children orphaned by AIDS —
   an estimated 13 million,
   projected to reach 18-20 million
   by the year 2010.
The gogo centers

   Generally organized in clusters


   Community for local activities


   Concentration around villages


   Activities:
     
  Teaching
     
  Support


   Final objective: care center for
    orphans
Some NPO’s



   The Non Profit Organization “Safe Africa” helps gogos by
    sponsorship


   The Stephen Lewis foundation reaches heroic
    grandmothers caring for their orphan grandchildren.

   Since 2003, they have funded over 300 projects in 15
    sub-Saharan African countries
We choose this topic

   We were curious to learn more about these
    grandmothers called “gogos”


   We would like to give you more information about this
    phenomenon that concerned particularly South Africa


   The last question is: How these orphans will survive
    when their “gogos” will died?
Their wishes

   To have better health care to their
    grandchildren and themselves

   To be able to house, feed and clothe
    their grandchildren

   To send their grandchildren to school

   They need help to raise their
    grandchildren: a real gap between
    generations

   They need help in the isolated towns
    (not just in cities)

   They need security and financial
    independence: a 82€ pension to survive
The « gogos » summit



  Bringing together 450
    grandmothers from 12 African
    countries among the most affected
    by the AIDS epidemic

   The initiative for this meeting
    comes from a Swaziland
    Fundation and the Canadian
    Stephen Lewis Foundation

   45 Canadian grandmothers were
    invited
Gogo’s in South Africa

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Gogo’s in South Africa

  • 1. How to work in South Africa - 3A5 Marketing - 2011 Gogo’s in South Africa
  • 3. Summary 1- Context: the HIV in Africa 2- Who are these «gogos»? 2- Focus on a «gogo center» 4- Summit of «gogos» : their wishes
  • 4. Aids all over the world
  • 5. Aids in Africa •  Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. •  Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Vivamus et magna. Fusce sed sem sed magna suscipit egestas. South Africa :33,4% of the population is infected (16 473 000 million)
  • 6. AIDS 1/3 of the population Lack of : - Information - Financial means - Infrastructures Adults died = More orphans
  • 7. The impact of Aids on the families   More than 400 000 children have lost both parents   Over 1 million children have lost their mothers   Over 2 million children have lost their fathers   13% of 2/14 year olds have lost at least one parent   21% of 15/18 year olds have lost at least one parent   More than 120 000 children live in child headed households in South Africa   By 2012…there will be 2 million orphans
  • 8. The Gogo’s  “ G o g o ” i s a Z u l u w o r d meaning grandmother  When parents die of AIDS, the orphans often go to live with a "gogo” because there is nobody else to help them
  • 9.   As the death rate accelerates, countries and communities simply can not cope.   As HIV/AIDS ravages families and communities in Africa, grandmothers have emerged as the continent's unrecognized heroes.   Surrounded by poverty, hunger and desolation, they care for children orphaned by AIDS, sometimes as many as ten to fifteen in one household.
  • 10.   These incredibly strong and courageous women bury their own children and become parents again, calling on astonishing reserves of love and emotional resilience.  But they do so with almost no support. Sub-Saharan Africa has overwhelming numbers of children orphaned by AIDS — an estimated 13 million, projected to reach 18-20 million by the year 2010.
  • 11. The gogo centers   Generally organized in clusters   Community for local activities   Concentration around villages   Activities:  Teaching  Support   Final objective: care center for orphans
  • 12. Some NPO’s   The Non Profit Organization “Safe Africa” helps gogos by sponsorship   The Stephen Lewis foundation reaches heroic grandmothers caring for their orphan grandchildren.   Since 2003, they have funded over 300 projects in 15 sub-Saharan African countries
  • 13. We choose this topic   We were curious to learn more about these grandmothers called “gogos”   We would like to give you more information about this phenomenon that concerned particularly South Africa   The last question is: How these orphans will survive when their “gogos” will died?
  • 14. Their wishes   To have better health care to their grandchildren and themselves   To be able to house, feed and clothe their grandchildren   To send their grandchildren to school   They need help to raise their grandchildren: a real gap between generations   They need help in the isolated towns (not just in cities)   They need security and financial independence: a 82€ pension to survive
  • 15. The « gogos » summit  Bringing together 450 grandmothers from 12 African countries among the most affected by the AIDS epidemic   The initiative for this meeting comes from a Swaziland Fundation and the Canadian Stephen Lewis Foundation   45 Canadian grandmothers were invited