SCC 2012 Youth voice: getting a fresh persepctive on your projects (Holly Margerison)
1. Youth voice: getting a fresh
perspective on your projects
Science Communication Conference 2012
Holly Margerison
Careers from Science Manager
www.sciencecouncil.org
2. Use of focus groups in
Future Morph development
• Original ideas for Future Morph
1. Literature review
2. Focus groups
3. Branding exercise
• Themed pages in ‘My Future Finder’
• Hidden Science action on Orange ‘Do Some Good’ app
• Design refresh
www.sciencecouncil.org
4. Online Vote
• 801 votes across the UK
• 439 10-18 years : 362 19+ years
www.sciencecouncil.org
• 405 Male : 396 Female
5. Pros & cons
Pros
• Focus groups help to get stakeholder buy in
• Helps to know you are producing a useful
resource
Cons
• Time & resources
• Doing it early enough to be able to put results
into practice
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6. Theme pages – focus groups
Task 1 – Match job titles to theme
ideas
Task 2 – Card-sorting
exercise
Task 3 – New theme ideas
Free time on Future Morph
& questionnaire
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7. Jobs that a) students already knew about and b) were
surprised involved science and maths
a) b)
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8. Who would students go to for careers advice?
What is the best thing about Future Morph?
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