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Perfect Market Segmentation to identify the Perfect Customer Journey Neil Wilkins February 2011
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Neil Wilkins - BEN Journey to the Perfect Market

  • 1. Perfect Market Segmentation to identify the Perfect Customer Journey Neil Wilkins February 2011
  • 2.
  • 3. Who is this guy?
  • 4.
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  • 10. Your Marketing Chaos Website eMail Blog eNewsletters Social Media Mobile SEO Advertising Location Based Services Internet Directories Chat Forum electronic Customer Relationship Management Pay per Click Affiliate Marketing eCommerce Web Analytics Research SMS Television
  • 11. Your Marketing Hub Website eMail Blog eNewsletters Social Media Mobile SEO Advertising Location Based Services Internet Directories Chat Forum electronic Customer Relationship Management Pay per Click Affiliate Marketing eCommerce Web Analytics Research SMS Television
  • 12. Your Marketing Hub Website eMail Blog eNewsletters Social Media Mobile SEO Advertising Location Based Services Internet Directories Chat Forum electronic Customer Relationship Management Pay per Click Affiliate Marketing eCommerce Web Analytics Research SMS Television
  • 13.
  • 14.