Are you selling a virtual currency in a game or digital entertainment application? This presentation, from GDC 2015, covers some basic design tips that you should be aware of.

1. 10 Tips for IAP Monetization Design
GDC, March 2015
info@scientificrevenue.com

2. “Among the most innovative
companies in the space”
Venture Beat

3. Dynamic Pricing for Games
Scientific Revenue provides a dynamic pricing engine for games that delivers a significant
increase in IAP revenue. Our patent-pending technology uses temporal pattern analysis,
machine learning, and predictive analytics to keep players engaged, improve retention, and
grow profits for game publishers.
Backed by top-tier VCs, we enable game developers and publishers to focus
on building great games, knowing they have a sustainable pricing model that delivers
maximum profit.

4. The Talks
10 Tips for Coin Store Design (Wednesday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will go over the
basics of designing a coin store (aka purchase card, aka
paymentwall, aka ...). You'll learn some obvious mistakes to avoid,
and get a few pointers on how to make your coin store awesome.
10 Tips for IAP Monetization Design (Thursday)
In this talk, Bill Grosso, CEO of Scientific Revenue, will talk about the
UI and UX components that go into designing a monetization
strategy, and how to use them effectively.

5. IAP Monetization Design?
It’s How You Sell
You need a coin store to sell the coins. But there’s more to it than just
having a coin store.
This is About Monetization UX Outside the Coin Store
Not about the game, or what you sell. This is just about how to sell
within a game.
We Optimize This Stuff Too
Scientific Revenue is State of the Art Machine Learning for Revenue
Optimization

6. About the Screen Shots

7. 1. Make the Store Easy to Find

8. 2. Give Away Coins

9. 3. Make Sure Coins are Useful

10. 4. Use Sales / Deals

11. 5. Let People Know

12. 6. Know the User’s Balance

13. 7. Know the User’s Lifecycle

14. 8. Adjust Your Baselines

15. 8. Adjust Your Baselines

16. 9. Track Behavior, not KPIS

17. 10. Don’t Sell Too Hard

18. Thank You
bill@scientificrevenue.com

19. For GDC • 2015
info@scientificrevenue.com