Why content curation is a new form of communication
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Why content curation is a new form of communication

on

  • 71,431 vues

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. ...

These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013.

In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

Statistiques

Vues

Total des vues
71,431
Vues sur SlideShare
17,579
Vues externes
53,852

Actions

J'aime
60
Téléchargements
226
Commentaires
2

62 Ajouts 53,852

http://www.scoop.it 49598
http://www.zenit-community.org 1843
http://www.contentmarketingmanagement.nl 401
http://eportfolionorfaiza.blogspot.com 383
http://www.levidepoches.fr 277
http://aprendizajedistancia.blogspot.com 245
http://www.contentcuratie.nl 187
http://libraryschool.libguidescms.com 180
http://aprendizajedistancia.blogspot.mx 149
http://levidepoches.blogs.com 73
https://hootsuite.scoop.it 57
http://slid.es 56
http://paulgmoss.tumblr.com 39
http://www.levidepoches.blogs.com 35
http://fizajaa.blogspot.com 30
https://twitter.com 30
http://storify.com 30
https://www.rebelmouse.com 26
http://plus.url.google.com 21
http://veille-digitale.com 16
http://scoop.it 15
http://www.google.com 14
http://www.bundespresse.com 14
http://news.google.com 12
http://www.decugis.com 10
http://digicmb.tumblr.com 10
http://socialcurator.tumblr.com 9
http://cloud.feedly.com 9
http://aprendizajedistancia.blogspot.com.es 8
http://aprendizajedistancia.blogspot.com.ar 7
http://kred.com 6
http://translate.googleusercontent.com 5
http://leadershipabc.tumblr.com 5
http://feedly.com 4
http://aprendizajedistancia.blogspot.ru 4
http://www.pinterest.com 4
https://drive.jolicloud.com 3
http://aprendizajedistancia.blogspot.com.br 3
http://aprendizajedistancia.blogspot.fi 3
http://aprendizajedistancia.blogspot.in 3
http://js5.wesee.com 2
http://tourismtraveller.tumblr.com 2
http://webcache.googleusercontent.com 2
http://www.typepad.com 2
http://mferna.tumblr.com 2
http://www.linkedin.com 2
http://aprendizajedistancia.blogspot.co.il 1
http://gestion.tumblr.com 1
http://aprendizajedistancia.blogspot.ca 1
http://talentos.tumblr.com 1
Plus...

Accessibilité

Détails de l'import

Uploaded via as Microsoft PowerPoint

Droits d'utilisation

© Tous droits réservés

Report content

Signalé comme inapproprié Signaler comme inapproprié
Signaler comme inapproprié

Indiquez la raison pour laquelle vous avez signalé cette présentation comme n'étant pas appropriée.

Annuler
  • Full Name Full Name Comment goes here.
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
    Processing...
  • http://crictimemax.blogspot.com/
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
    Processing...
  • Content Curation is the key to become a social influencer and thought leader. People need the amount of content they can consume to be cut into pices that make sense. Content screeners will be part of the next wave to combat content overload...
    Êtes-vous sûr de vouloir
    Votre message apparaîtra ici
    Processing...
Poster un commentaire
Modifier votre commentaire

Why content curation is a new form of communication Presentation Transcript

  • 1. Why content curation is a new form of communication Talk at the University of San Francisco 9/17/13 @gdecugis Guillaume Decugis Co-Founder & CEO, Scoop.it
  • 2. Communication back then The Famous The Storytellers The Rest of Us @gdecugis “One to Many”
  • 3. Brand, content & media creation Brand Media @gdecugis Content
  • 4. Media creation & distribution 1000 BC 1200 AD 1848 AD Distribution @gdecugis
  • 5. Mass Media. Mass distribution, narrow creation. 1923 1940 1969 Distribution @gdecugis
  • 6. Communication pre-Internet The Famous The Storytellers The Rest of Us @gdecugis “One to Many” Faster, broader
  • 7. Internet > Mass Media Mass Distribution Mass Creation @gdecugis
  • 8. Information overload I’m talking to you! I’mlooking for you! @gdecugis
  • 9. Attention scarcity transformed content strategies “Content is king” Bill Gates Microsoft “Brands must become media to earn relevance” Brian Solis Altimeter Group @gdecugis
  • 10. A race to great content @gdecugis
  • 11. Where not even sky is the limit @gdecugis
  • 12. Communication post Web 2.0 The Famous All of Us The Storytellers Content Curators Opportunity The Rest of Us @gdecugis All of Us
  • 13. ContentCurator ? “Someone who finds, groups, organizes and shares the best and most relevant content on a specific issue” RohitBhargava Influencial Marketing Group “A Web Super Hero” Steve Rosenbaum Curation Nation @gdecugis
  • 14. The Interest Graph: where Social Discovery meets Search Relevancy discover Social Graph Interest Graph noisy relevant Search find @gdecugis
  • 15. The opportunity for individuals, organizations and businesses Interest-based publishing-by-curation @gdecugis
  • 16. 1 Discover @gdecugis
  • 17. 2 Enrich 1 Discover @gdecugis
  • 18. 3 Share 2 Enrich 1 Discover @gdecugis
  • 19. Scoop.it today 650k Community of Curators 7MM+ 50MM+ Monthly unique visitors Curated content items Weekly Traffic @gdecugis
  • 20. Who are these new super heroes? @gdecugis
  • 21. Independent professionals - Show professional expertise Research a topic Generate business leads Save time Some have audiences > 1MM views "Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community." Lauren Moss, Architect (http://www.scoop.it/u/myd-studio) "Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.” Brian Yanish, Marketing Consultant (http://www.scoop.it/u/brian-yanish) @gdecugis
  • 22. Startups & SMB’s - Show thought leadership Share a vision Educate a nascent market Improve SEO Show press traction Leverage Web site integration Some have indexed 50,000 more pages in search engines and reached audiences in 100,000’s HealthCare Mobile, mobile app developer (http://blog.healthcaremobile.com/) Ecovadis, supply chain software (http://market-news.ecovadis.com) IS Decisions, IT software (http://www.scoop.it/u/IS_Decisions)) Open Garden, wireless technology (http://mesh.opengarden.com) @gdecugis
  • 23. Non-Profits CancerCommons, Cancer Research Accelerate the learning cycle on cancer treatments: - Educate patients on latest research - Provide research digests to clinicians Ashoka, Social Entrepreneurship Promote change through social entrepreneurship initiatives: - Find quality content for their newsletters - Keep their community engaged @gdecugis
  • 24. Entreprise - Increase social media, web site or newsletter engagement Team curation Internal communication Community contributions SEO Orange, European mobile operator PepsiCo HR, Food & Beverage Ring Central, Cloud-based phone system Reed Exhibitions, Largest event producer Havas Worldwide, Global advertising @gdecugis
  • 25. Educators - “Text book in the cloud” Develop students’ critical thinking Develop personal brand "Seriously, more people know me from Scoop.it than all my research published in academic journals.” Seth Dixon, Rhode Island College Professor “[Using Scoop.it]gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.” Bill Ferriter, 6th grade teacher, North Carolina @gdecugis
  • 26. Are you ready to become a gatekeeper in your field ? Get Started Guillaume Decugis Co-Founder & CEO http://scoop.it Come say hi! 48 2nd St, San Francisco @gdecugis