SlideShare une entreprise Scribd logo
1  sur  26
Télécharger pour lire hors ligne
Why content curation is
a new form of communication

Talk at the
University of San Francisco 9/17/13
@gdecugis

Guillaume Decugis
Co-Founder & CEO, Scoop.it
Communication back then
The
Famous

The
Storytellers

The Rest of Us

@gdecugis

“One to Many”
Brand, content & media creation

Brand

Media

@gdecugis

Content
Media creation & distribution
1000 BC

1200 AD

1848 AD

Distribution
@gdecugis
Mass Media.
Mass distribution, narrow creation.
1923

1940

1969

Distribution
@gdecugis
Communication pre-Internet
The
Famous

The
Storytellers

The Rest of Us

@gdecugis

“One to Many”
Faster, broader
Internet > Mass Media

Mass Distribution

Mass Creation
@gdecugis
Information overload
I’m talking
to you!

I’mlooking
for you!

@gdecugis
Attention scarcity transformed content
strategies

“Content is king”
Bill Gates
Microsoft

“Brands must become media to
earn relevance”
Brian Solis
Altimeter Group
@gdecugis
A race to great content

@gdecugis
Where not even sky is the limit

@gdecugis
Communication post Web 2.0
The
Famous

All of Us

The
Storytellers

Content
Curators
Opportunity

The Rest of Us

@gdecugis

All of Us
ContentCurator ?
“Someone who finds, groups, organizes
and shares the best and most relevant
content on a specific issue”
RohitBhargava
Influencial Marketing Group

“A Web Super Hero”
Steve Rosenbaum
Curation Nation
@gdecugis
The Interest Graph: where Social
Discovery meets Search Relevancy
discover

Social Graph

Interest Graph

noisy

relevant

Search

find
@gdecugis
The opportunity for individuals,
organizations and businesses

Interest-based
publishing-by-curation
@gdecugis
1 Discover

@gdecugis
2 Enrich

1 Discover

@gdecugis
3 Share
2 Enrich

1 Discover

@gdecugis
Scoop.it today
650k
Community
of Curators

7MM+

50MM+
Monthly
unique visitors

Curated content
items

Weekly Traffic

@gdecugis
Who are these new super heroes?

@gdecugis
Independent professionals
-

Show professional expertise
Research a topic
Generate business leads
Save time

Some have audiences > 1MM views
"Content curation will help to establish oneself
as a knowledgeable resource who adds value
to a topic or community."
Lauren Moss, Architect
(http://www.scoop.it/u/myd-studio)

"Over the past years I've tested different
content curation sites and found Scoop.it to be
the leader in both innovation and traffic
building potential.”
Brian Yanish, Marketing Consultant
(http://www.scoop.it/u/brian-yanish)

@gdecugis
Startups & SMB’s
-

Show thought leadership
Share a vision
Educate a nascent market
Improve SEO
Show press traction

Leverage Web site integration
Some have indexed 50,000 more pages in
search engines and reached audiences in
100,000’s

HealthCare Mobile, mobile app developer
(http://blog.healthcaremobile.com/)

Ecovadis, supply chain software
(http://market-news.ecovadis.com)

IS Decisions, IT software
(http://www.scoop.it/u/IS_Decisions))

Open Garden, wireless technology
(http://mesh.opengarden.com)

@gdecugis
Non-Profits
CancerCommons, Cancer Research
Accelerate the learning cycle on cancer
treatments:
- Educate patients on latest research
- Provide research digests to clinicians

Ashoka, Social Entrepreneurship
Promote change through social
entrepreneurship initiatives:
- Find quality content for their
newsletters
- Keep their community engaged

@gdecugis
Entreprise
-

Increase social media, web site or
newsletter engagement
Team curation
Internal communication
Community contributions
SEO

Orange, European mobile operator

PepsiCo HR, Food & Beverage
Ring Central, Cloud-based phone
system
Reed Exhibitions, Largest event
producer
Havas Worldwide, Global advertising

@gdecugis
Educators
-

“Text book in the cloud”
Develop students’ critical thinking
Develop personal brand

"Seriously, more people know me
from Scoop.it than all my research
published in academic journals.”
Seth Dixon, Rhode Island College
Professor
“[Using Scoop.it]gave my kids the
opportunity to make several
decisions about the quality of the
content that they were finding on a
controversial topic.”
Bill Ferriter, 6th grade teacher, North
Carolina

@gdecugis
Are you ready to become a
gatekeeper in your field ?

Get Started
Guillaume Decugis
Co-Founder & CEO
http://scoop.it
Come say hi! 48 2nd St, San Francisco

@gdecugis

Contenu connexe

Tendances

The Significance of Social Software
The Significance of Social SoftwareThe Significance of Social Software
The Significance of Social Softwarezephoria
 
Sbdc social media_presentation [compatibility mode]
Sbdc social media_presentation [compatibility mode]Sbdc social media_presentation [compatibility mode]
Sbdc social media_presentation [compatibility mode]Majestic Social Media
 
Social media for Non Profits | ProjectGirl.org Success
Social media for Non Profits | ProjectGirl.org SuccessSocial media for Non Profits | ProjectGirl.org Success
Social media for Non Profits | ProjectGirl.org SuccessWendy Soucie
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?Neville Hobson
 
Beyond the Hype - Lasting Trends in Digital Media
Beyond the Hype - Lasting Trends in Digital MediaBeyond the Hype - Lasting Trends in Digital Media
Beyond the Hype - Lasting Trends in Digital MediaOlaf Nitz
 
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Wendy Soucie
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012KMb Unit, York University
 
NAA Media X Change
NAA Media X ChangeNAA Media X Change
NAA Media X ChangeChuck Peters
 
ActionCOACH - Social Media Success - Mari Smith
ActionCOACH - Social Media Success - Mari SmithActionCOACH - Social Media Success - Mari Smith
ActionCOACH - Social Media Success - Mari SmithMari Smith
 
Join2Grow, the first social network for European entrepreneur (Emakina Academ...
Join2Grow, the first social network for European entrepreneur (Emakina Academ...Join2Grow, the first social network for European entrepreneur (Emakina Academ...
Join2Grow, the first social network for European entrepreneur (Emakina Academ...Emakina
 
How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI   How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI Wendy Soucie
 
Urban mobility (97 2003)
Urban mobility (97 2003)Urban mobility (97 2003)
Urban mobility (97 2003)Vinet Robert
 
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...Alex Clapson
 
Emerging Web Technology
Emerging Web TechnologyEmerging Web Technology
Emerging Web TechnologyBua Consulting
 
UCLA X469.21 - Spring '16 Week 6
UCLA X469.21 - Spring '16 Week 6UCLA X469.21 - Spring '16 Week 6
UCLA X469.21 - Spring '16 Week 6SocialMediaUCLA
 

Tendances (20)

Smm tactics
Smm tacticsSmm tactics
Smm tactics
 
The Significance of Social Software
The Significance of Social SoftwareThe Significance of Social Software
The Significance of Social Software
 
Sbdc social media_presentation [compatibility mode]
Sbdc social media_presentation [compatibility mode]Sbdc social media_presentation [compatibility mode]
Sbdc social media_presentation [compatibility mode]
 
Social media for Non Profits | ProjectGirl.org Success
Social media for Non Profits | ProjectGirl.org SuccessSocial media for Non Profits | ProjectGirl.org Success
Social media for Non Profits | ProjectGirl.org Success
 
Social Media&Listening Terenure V1.2
Social Media&Listening Terenure V1.2Social Media&Listening Terenure V1.2
Social Media&Listening Terenure V1.2
 
How Social Do You Want Your PR?
How Social Do You Want Your PR?How Social Do You Want Your PR?
How Social Do You Want Your PR?
 
Social Media 101, May 1, 2012
Social Media 101, May 1, 2012Social Media 101, May 1, 2012
Social Media 101, May 1, 2012
 
Beyond the Hype - Lasting Trends in Digital Media
Beyond the Hype - Lasting Trends in Digital MediaBeyond the Hype - Lasting Trends in Digital Media
Beyond the Hype - Lasting Trends in Digital Media
 
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
Social Media for Community Building | Ice Age Trail Alliance Annual Mtg | Apr...
 
Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012Using Social Media to Disseminate Research - U of T - March 28, 2012
Using Social Media to Disseminate Research - U of T - March 28, 2012
 
NAA Media X Change
NAA Media X ChangeNAA Media X Change
NAA Media X Change
 
ActionCOACH - Social Media Success - Mari Smith
ActionCOACH - Social Media Success - Mari SmithActionCOACH - Social Media Success - Mari Smith
ActionCOACH - Social Media Success - Mari Smith
 
Join2Grow, the first social network for European entrepreneur (Emakina Academ...
Join2Grow, the first social network for European entrepreneur (Emakina Academ...Join2Grow, the first social network for European entrepreneur (Emakina Academ...
Join2Grow, the first social network for European entrepreneur (Emakina Academ...
 
San Marcos Chamber Seminar!
San Marcos Chamber Seminar!San Marcos Chamber Seminar!
San Marcos Chamber Seminar!
 
How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI   How Social Media Can Help Biking in Columbia County WI
How Social Media Can Help Biking in Columbia County WI
 
Urban mobility (97 2003)
Urban mobility (97 2003)Urban mobility (97 2003)
Urban mobility (97 2003)
 
Lockerz
LockerzLockerz
Lockerz
 
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...
The Social Web for Business - Social Media Assignment. Alex Clapson 20th July...
 
Emerging Web Technology
Emerging Web TechnologyEmerging Web Technology
Emerging Web Technology
 
UCLA X469.21 - Spring '16 Week 6
UCLA X469.21 - Spring '16 Week 6UCLA X469.21 - Spring '16 Week 6
UCLA X469.21 - Spring '16 Week 6
 

En vedette

La curation pour les professionnels du tourisme
La curation pour les professionnels du tourismeLa curation pour les professionnels du tourisme
La curation pour les professionnels du tourismescoopit_fr
 
ISTR Volume 18
ISTR Volume 18ISTR Volume 18
ISTR Volume 18Symantec
 
La curation, Quels usages pour les entreprises ?
La curation, Quels usages pour les entreprises ?La curation, Quels usages pour les entreprises ?
La curation, Quels usages pour les entreprises ?Jérôme Deiss
 
Idées d'usages pédagogiques de twitter
Idées d'usages pédagogiques de twitterIdées d'usages pédagogiques de twitter
Idées d'usages pédagogiques de twitterPedago Lu
 
Driving Innovation in Public Education
Driving Innovation in Public EducationDriving Innovation in Public Education
Driving Innovation in Public EducationChris Kennedy
 
Preparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningPreparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningJudy O'Connell
 
Conceptos básicos de las relaciones públicas
Conceptos básicos de las relaciones públicasConceptos básicos de las relaciones públicas
Conceptos básicos de las relaciones públicasCristina Marcano Lárez
 
Leading in Context Manifesto
Leading in Context ManifestoLeading in Context Manifesto
Leading in Context Manifesto7Lenses
 
Introduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective SlidesIntroduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective SlidesAlex Rister
 
Veille : une méthode simple pour une veille quotidienne
Veille : une méthode simple pour une veille quotidienneVeille : une méthode simple pour une veille quotidienne
Veille : une méthode simple pour une veille quotidienneFaber Content
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as mediaScoop.it
 
Curriculum 2.0 - A 21st century literacy curriculum
Curriculum 2.0 - A 21st century literacy curriculumCurriculum 2.0 - A 21st century literacy curriculum
Curriculum 2.0 - A 21st century literacy curriculumJustin Medved
 
Take Charge of Your Digital Life
Take Charge of Your Digital LifeTake Charge of Your Digital Life
Take Charge of Your Digital Lifeemilyensign
 
From Information Literacy to Transliteracy: Preparing our Students for Open L...
From Information Literacy to Transliteracy: Preparing our Students for Open L...From Information Literacy to Transliteracy: Preparing our Students for Open L...
From Information Literacy to Transliteracy: Preparing our Students for Open L...Dana Longley
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentScoop.it
 
Build your Personal Learning Environment
Build your Personal Learning EnvironmentBuild your Personal Learning Environment
Build your Personal Learning EnvironmentAlexander Mikroyannidis
 

En vedette (20)

La curation avec Scoop.it
La curation avec Scoop.itLa curation avec Scoop.it
La curation avec Scoop.it
 
La curation pour les professionnels du tourisme
La curation pour les professionnels du tourismeLa curation pour les professionnels du tourisme
La curation pour les professionnels du tourisme
 
ISTR Volume 18
ISTR Volume 18ISTR Volume 18
ISTR Volume 18
 
Mobile Learning - A Quick Start Guide
Mobile Learning - A Quick Start GuideMobile Learning - A Quick Start Guide
Mobile Learning - A Quick Start Guide
 
La curation, Quels usages pour les entreprises ?
La curation, Quels usages pour les entreprises ?La curation, Quels usages pour les entreprises ?
La curation, Quels usages pour les entreprises ?
 
Idées d'usages pédagogiques de twitter
Idées d'usages pédagogiques de twitterIdées d'usages pédagogiques de twitter
Idées d'usages pédagogiques de twitter
 
Driving Innovation in Public Education
Driving Innovation in Public EducationDriving Innovation in Public Education
Driving Innovation in Public Education
 
Learning2learn
Learning2learnLearning2learn
Learning2learn
 
Preparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learningPreparing our students for Web 3.0 learning
Preparing our students for Web 3.0 learning
 
Conceptos básicos de las relaciones públicas
Conceptos básicos de las relaciones públicasConceptos básicos de las relaciones públicas
Conceptos básicos de las relaciones públicas
 
Leading in Context Manifesto
Leading in Context ManifestoLeading in Context Manifesto
Leading in Context Manifesto
 
Introduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective SlidesIntroduction to Slide Design: 7 Rules for Creating Effective Slides
Introduction to Slide Design: 7 Rules for Creating Effective Slides
 
Veille : une méthode simple pour une veille quotidienne
Veille : une méthode simple pour une veille quotidienneVeille : une méthode simple pour une veille quotidienne
Veille : une méthode simple pour une veille quotidienne
 
The future of brands as media
The future of brands as mediaThe future of brands as media
The future of brands as media
 
Curriculum 2.0 - A 21st century literacy curriculum
Curriculum 2.0 - A 21st century literacy curriculumCurriculum 2.0 - A 21st century literacy curriculum
Curriculum 2.0 - A 21st century literacy curriculum
 
Curation web
Curation webCuration web
Curation web
 
Take Charge of Your Digital Life
Take Charge of Your Digital LifeTake Charge of Your Digital Life
Take Charge of Your Digital Life
 
From Information Literacy to Transliteracy: Preparing our Students for Open L...
From Information Literacy to Transliteracy: Preparing our Students for Open L...From Information Literacy to Transliteracy: Preparing our Students for Open L...
From Information Literacy to Transliteracy: Preparing our Students for Open L...
 
Survival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional DevelopmentSurvival of the Savviest: Content Curation & Professional Development
Survival of the Savviest: Content Curation & Professional Development
 
Build your Personal Learning Environment
Build your Personal Learning EnvironmentBuild your Personal Learning Environment
Build your Personal Learning Environment
 

Similaire à Why content curation is a new form of communication

Imkt120 orlando unit 1_2nd
Imkt120 orlando unit 1_2ndImkt120 orlando unit 1_2nd
Imkt120 orlando unit 1_2ndorlymilo
 
What Next For Your Web Strategy
What Next For Your Web StrategyWhat Next For Your Web Strategy
What Next For Your Web StrategyDavid Terrar
 
Social Media In construction
Social Media In constructionSocial Media In construction
Social Media In constructionwjpaolillo
 
Ark Group: Redesigning your Intranent - Understanding and implementing Emerg...
Ark Group: Redesigning your Intranent -  Understanding and implementing Emerg...Ark Group: Redesigning your Intranent -  Understanding and implementing Emerg...
Ark Group: Redesigning your Intranent - Understanding and implementing Emerg...Chris Fletcher
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distributionguest168710
 
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UKChris Middleton
 
Put Social Media To Work For You
Put Social Media To Work For YouPut Social Media To Work For You
Put Social Media To Work For Youwhite paper
 
Managing your Social Media Activity
Managing your Social Media ActivityManaging your Social Media Activity
Managing your Social Media ActivityGreg Fry
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summaryTeviTuakli
 
Social media marketing - MBA Project - International Marketing
Social media marketing - MBA Project - International MarketingSocial media marketing - MBA Project - International Marketing
Social media marketing - MBA Project - International MarketingAnand Waindeshkar
 
Social Media introduction
Social Media introduction Social Media introduction
Social Media introduction Gaurav Singh
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centreltorjman
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Brent Williams
 
How Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social MediaHow Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social Mediawebtique
 
Social Media: A Pathway to Make Research Outputs Available and Accessible
Social Media: A Pathway to Make Research Outputs Available and AccessibleSocial Media: A Pathway to Make Research Outputs Available and Accessible
Social Media: A Pathway to Make Research Outputs Available and AccessibleCIAT
 
Third Industrial Revolution_Teigland
Third Industrial Revolution_TeiglandThird Industrial Revolution_Teigland
Third Industrial Revolution_TeiglandRobin Teigland
 

Similaire à Why content curation is a new form of communication (20)

2305-phpapp02.pdf
2305-phpapp02.pdf2305-phpapp02.pdf
2305-phpapp02.pdf
 
Imkt120 orlando unit 1_2nd
Imkt120 orlando unit 1_2ndImkt120 orlando unit 1_2nd
Imkt120 orlando unit 1_2nd
 
What Next For Your Web Strategy
What Next For Your Web StrategyWhat Next For Your Web Strategy
What Next For Your Web Strategy
 
social media
social mediasocial media
social media
 
Social Media In construction
Social Media In constructionSocial Media In construction
Social Media In construction
 
Ark Group: Redesigning your Intranent - Understanding and implementing Emerg...
Ark Group: Redesigning your Intranent -  Understanding and implementing Emerg...Ark Group: Redesigning your Intranent -  Understanding and implementing Emerg...
Ark Group: Redesigning your Intranent - Understanding and implementing Emerg...
 
Web 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And DistributionWeb 2.0 And Content Creation And Distribution
Web 2.0 And Content Creation And Distribution
 
Social Media Marketing in the UK
Social Media Marketing in the UKSocial Media Marketing in the UK
Social Media Marketing in the UK
 
Put Social Media To Work For You
Put Social Media To Work For YouPut Social Media To Work For You
Put Social Media To Work For You
 
Managing your Social Media Activity
Managing your Social Media ActivityManaging your Social Media Activity
Managing your Social Media Activity
 
Web 2.0 Anatomy of A.Brand
Web 2.0 Anatomy of A.BrandWeb 2.0 Anatomy of A.Brand
Web 2.0 Anatomy of A.Brand
 
Web summit summary
Web summit summaryWeb summit summary
Web summit summary
 
Social media marketing - MBA Project - International Marketing
Social media marketing - MBA Project - International MarketingSocial media marketing - MBA Project - International Marketing
Social media marketing - MBA Project - International Marketing
 
Social Media introduction
Social Media introduction Social Media introduction
Social Media introduction
 
Lisa Torjman For Ric Centre
Lisa Torjman For Ric CentreLisa Torjman For Ric Centre
Lisa Torjman For Ric Centre
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2
 
How Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social MediaHow Do You Create Competitive Advantage Using Social Media
How Do You Create Competitive Advantage Using Social Media
 
Social Media: A Pathway to Make Research Outputs Available and Accessible
Social Media: A Pathway to Make Research Outputs Available and AccessibleSocial Media: A Pathway to Make Research Outputs Available and Accessible
Social Media: A Pathway to Make Research Outputs Available and Accessible
 
2.3.14
2.3.142.3.14
2.3.14
 
Third Industrial Revolution_Teigland
Third Industrial Revolution_TeiglandThird Industrial Revolution_Teigland
Third Industrial Revolution_Teigland
 

Plus de Scoop.it

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceScoop.it
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automationScoop.it
 
The key to ranking, traffic and leads
The key to ranking, traffic and leadsThe key to ranking, traffic and leads
The key to ranking, traffic and leadsScoop.it
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategyScoop.it
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...Scoop.it
 
Scoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROIScoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROIScoop.it
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketingScoop.it
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentScoop.it
 
Benefits of content curation for seo
Benefits of content curation for seoBenefits of content curation for seo
Benefits of content curation for seoScoop.it
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!Scoop.it
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing Scoop.it
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsScoop.it
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsScoop.it
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmScoop.it
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for StartupsScoop.it
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is RewardingScoop.it
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataScoop.it
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itScoop.it
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it
 
Scoop those slides!
Scoop those slides!Scoop those slides!
Scoop those slides!Scoop.it
 

Plus de Scoop.it (20)

A step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligenceA step-by-step approach to content curation for market intelligence
A step-by-step approach to content curation for market intelligence
 
6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation6 ways to skyrocket your content ROI with content marketing automation
6 ways to skyrocket your content ROI with content marketing automation
 
The key to ranking, traffic and leads
The key to ranking, traffic and leadsThe key to ranking, traffic and leads
The key to ranking, traffic and leads
 
How to build and implement a lean content strategy
How to build and implement a lean content strategyHow to build and implement a lean content strategy
How to build and implement a lean content strategy
 
How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...How to boost inbound marketing success with content marketing, SEO and social...
How to boost inbound marketing success with content marketing, SEO and social...
 
Scoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROIScoopit's Content Marketing Grader for ROI
Scoopit's Content Marketing Grader for ROI
 
The power of content curation for inbound marketing
The power of content curation for inbound marketingThe power of content curation for inbound marketing
The power of content curation for inbound marketing
 
Content is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant contentContent is king: easy & simple ways to curate relevant content
Content is king: easy & simple ways to curate relevant content
 
Benefits of content curation for seo
Benefits of content curation for seoBenefits of content curation for seo
Benefits of content curation for seo
 
1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!1,000,000 people and businesses are now using Scoop.it!
1,000,000 people and businesses are now using Scoop.it!
 
Why lean is the future of content marketing
Why lean is the future of content marketing Why lean is the future of content marketing
Why lean is the future of content marketing
 
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBsLinkedIn Company Pages: Social Media's untapped opportunity for SMBs
LinkedIn Company Pages: Social Media's untapped opportunity for SMBs
 
LinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBsLinkedIn company pages: the untapped opportunity for SMBs
LinkedIn company pages: the untapped opportunity for SMBs
 
Learning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian RhythmLearning to Learn: Leveraging your Circadian Rhythm
Learning to Learn: Leveraging your Circadian Rhythm
 
Solving Blogging for Startups
Solving Blogging for StartupsSolving Blogging for Startups
Solving Blogging for Startups
 
Publishing by Curation is Rewarding
Publishing by Curation is RewardingPublishing by Curation is Rewarding
Publishing by Curation is Rewarding
 
Inventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big dataInventing the future of publishing through human curated big data
Inventing the future of publishing through human curated big data
 
The 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.itThe 5 Minute Guide to Shine on the Web with the new Scoop.it
The 5 Minute Guide to Shine on the Web with the new Scoop.it
 
Scoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic GrowthScoop.it Announces Board of Advisors Amidst Traffic Growth
Scoop.it Announces Board of Advisors Amidst Traffic Growth
 
Scoop those slides!
Scoop those slides!Scoop those slides!
Scoop those slides!
 

Dernier

The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupLivewire
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management caseAnkit Sarkar
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadFabio Bin
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Nedko Nedkov
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 

Dernier (20)

The 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.groupThe 2024 Next Gen Attention Study - www.livewire.group
The 2024 Next Gen Attention Study - www.livewire.group
 
Voltas turnaround strategy management case
Voltas turnaround strategy management caseVoltas turnaround strategy management case
Voltas turnaround strategy management case
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
The Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoadThe Creative Marketing campaigns of WeRoad
The Creative Marketing campaigns of WeRoad
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024Podvertise.fm - Founder.University - Pitch Deck 2024
Podvertise.fm - Founder.University - Pitch Deck 2024
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 

Why content curation is a new form of communication

  • 1. Why content curation is a new form of communication Talk at the University of San Francisco 9/17/13 @gdecugis Guillaume Decugis Co-Founder & CEO, Scoop.it
  • 2. Communication back then The Famous The Storytellers The Rest of Us @gdecugis “One to Many”
  • 3. Brand, content & media creation Brand Media @gdecugis Content
  • 4. Media creation & distribution 1000 BC 1200 AD 1848 AD Distribution @gdecugis
  • 5. Mass Media. Mass distribution, narrow creation. 1923 1940 1969 Distribution @gdecugis
  • 6. Communication pre-Internet The Famous The Storytellers The Rest of Us @gdecugis “One to Many” Faster, broader
  • 7. Internet > Mass Media Mass Distribution Mass Creation @gdecugis
  • 8. Information overload I’m talking to you! I’mlooking for you! @gdecugis
  • 9. Attention scarcity transformed content strategies “Content is king” Bill Gates Microsoft “Brands must become media to earn relevance” Brian Solis Altimeter Group @gdecugis
  • 10. A race to great content @gdecugis
  • 11. Where not even sky is the limit @gdecugis
  • 12. Communication post Web 2.0 The Famous All of Us The Storytellers Content Curators Opportunity The Rest of Us @gdecugis All of Us
  • 13. ContentCurator ? “Someone who finds, groups, organizes and shares the best and most relevant content on a specific issue” RohitBhargava Influencial Marketing Group “A Web Super Hero” Steve Rosenbaum Curation Nation @gdecugis
  • 14. The Interest Graph: where Social Discovery meets Search Relevancy discover Social Graph Interest Graph noisy relevant Search find @gdecugis
  • 15. The opportunity for individuals, organizations and businesses Interest-based publishing-by-curation @gdecugis
  • 18. 3 Share 2 Enrich 1 Discover @gdecugis
  • 19. Scoop.it today 650k Community of Curators 7MM+ 50MM+ Monthly unique visitors Curated content items Weekly Traffic @gdecugis
  • 20. Who are these new super heroes? @gdecugis
  • 21. Independent professionals - Show professional expertise Research a topic Generate business leads Save time Some have audiences > 1MM views "Content curation will help to establish oneself as a knowledgeable resource who adds value to a topic or community." Lauren Moss, Architect (http://www.scoop.it/u/myd-studio) "Over the past years I've tested different content curation sites and found Scoop.it to be the leader in both innovation and traffic building potential.” Brian Yanish, Marketing Consultant (http://www.scoop.it/u/brian-yanish) @gdecugis
  • 22. Startups & SMB’s - Show thought leadership Share a vision Educate a nascent market Improve SEO Show press traction Leverage Web site integration Some have indexed 50,000 more pages in search engines and reached audiences in 100,000’s HealthCare Mobile, mobile app developer (http://blog.healthcaremobile.com/) Ecovadis, supply chain software (http://market-news.ecovadis.com) IS Decisions, IT software (http://www.scoop.it/u/IS_Decisions)) Open Garden, wireless technology (http://mesh.opengarden.com) @gdecugis
  • 23. Non-Profits CancerCommons, Cancer Research Accelerate the learning cycle on cancer treatments: - Educate patients on latest research - Provide research digests to clinicians Ashoka, Social Entrepreneurship Promote change through social entrepreneurship initiatives: - Find quality content for their newsletters - Keep their community engaged @gdecugis
  • 24. Entreprise - Increase social media, web site or newsletter engagement Team curation Internal communication Community contributions SEO Orange, European mobile operator PepsiCo HR, Food & Beverage Ring Central, Cloud-based phone system Reed Exhibitions, Largest event producer Havas Worldwide, Global advertising @gdecugis
  • 25. Educators - “Text book in the cloud” Develop students’ critical thinking Develop personal brand "Seriously, more people know me from Scoop.it than all my research published in academic journals.” Seth Dixon, Rhode Island College Professor “[Using Scoop.it]gave my kids the opportunity to make several decisions about the quality of the content that they were finding on a controversial topic.” Bill Ferriter, 6th grade teacher, North Carolina @gdecugis
  • 26. Are you ready to become a gatekeeper in your field ? Get Started Guillaume Decugis Co-Founder & CEO http://scoop.it Come say hi! 48 2nd St, San Francisco @gdecugis