1. Scope 10’s Google Adwords & Your Business

2. What Is Google AdWords?

3. The 3 R’s of AdWords Reach Relevance ROI

4. Reach Each month nearly 80% of Internet users view AdWords ads Offers you Instant access to a vast audience of potential customers

5. Relevance Target your ads to people who are Actually looking for your products or services Avoid showing ads to users who aren’t likely to purchase

6. Return-On-Investment (ROI) The PPC model means you are only paying for Qualified Leads Only users Interested in your ad will click on it Ensures Maximum ROI

7. ROI Example Set budget of $1000 CPC bid of $1 Around 1000 clicks 10% convert into sales = 100 sales Avg. Sale = $100 $1000 turns into $10000 Reinvest!!!

8. Geographic Targeting Target worldwide, nationally, or locally Target specific areas you service

9. Conversion Tracking Easily track leads, sales, or preferred actions by visitors Measurable results

10. Display Network A collection of websites that have partnered with Google Place text, image, video, or rich media ads Target relevant websites, blogs, videos, etc

11. Combine With SEO Makes site more relevant Improves organic ranking Can decrease your CPC

12. Case Study

13. Only 1 Auto Glass - Summary Independently owned and operated auto glass repair and replacement company Needed to increase their online presence in a competitive market

14. Only 1 Auto Glass - Strategy Website Optimization Pay-Per-Click Advertising Social Media Marketing Email Marketing

15. Results – 1st Month 1000% increase in traffic 500% organic traffic growth 20% growth in sales 30% online conversions

16. Results Continued… Currently averaging 150-200 clicks per month Receiving over 40 online leads per month

17. Conclusion Reach, Relevance, & ROI Geo-Targeting Conversion Tracking Display Network Partner With SEO

19. Scope 106043 Hudson Road, Suite 100Woodbury, MN 55125651-330-4472www.Scope10.cominfo@scope10.com