The 15 Minute Breakdown: 2024 Beauty Marketing Study
Demand management - Lineflow
1. DEMAND MANAGEMENT -
LINEFLOW
FORECASTING SALES / STOCK / MARGIN
INCLUDES – MULTIPRICE / RESCHEDULING / OTB / LOST SALES TRACKING / NEW
STORE GROWTH / MONTHLY, WEEKLY SUMMARY & DETAILED VIEWS / DATABASE
REPORTING
2. 12 PERIOD FORECASTING ENGINE
• Simple yet effective Forecast Algorithm, ring fences seasonality and forecasts at Base level and
adds seasonality back to Base forecast.
• Trending dates can be applied to optimize the forecast for less error and deviation from Base.
• Sales and Despatches can be added or deducted to the history or the forecast.
• Chart easily plots history and trends as well as showing forecast.
• What if Capability – to show demand across more or less customers
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3. 52 WEEK SUMMARY
• Summarises all key data quickly and effectively
• Offers ability to cap Safety Stock by number of days across defined periods of demand ie.. Increase
at Peak Periods
• Displays all OTB not yet created into confirmed orders
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4. 52 WEEK SUMMARY CHART
• Easy to read chart displays all Key Weekly Summary data across 52 weeks
• Easily see where you will have Stock issues in your network
• Easy to identity seasonal trends in sales and despatch
• See your Sales performance based on same period in previous Year
5. 52 WEEK DETAILED
• Contains multilevel data, including, Units / Cash Sales / Margin
• Financials can be visibly toggled On or Off
• Provides Margin Forecasts of Sales and Stock
• Features include, Multiprice, Promotions, New Store Growth, PO Rescheduling, OTB and OTB Margin
Tracking, Lost Sales
• Exception Reporting across multiple levels including, Low / High Stocks, PO Expedition and
Deferral, Re-Ordering
• All data is stored and retrieved in a Database
• Multiple inputs to manipulate data
• Full Margin Drilldown from Sales down to Stock
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6. 52 WEEK DETAILED – (CONTINUED)
• Visible 5 weeks of history and 47 weeks of future Demand
• Track Period Selling Price in Previous year
• Track Period Sales and Despatches in Previous year
• Produce an OTB including Margin changes – Drilldown to future Margin Stock Positions
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7. EXCEPTION REPORTING
• Weekly or Daily Exception Reporting produced and emailed automatically to all defined parties
• Exceptions prioritised with the first week of the first exception clearly displayed
• Allows easy management of Exceptions
• Clear details on Exceptions across 7 levels
• Exceptions include, PO Expedition and Deferral, Low and High Stocks, Re-order trigger,
Reschedules and Late PO’s
• All Exceptions visible in Lineflow Tool
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8. LINEFLOW DATABASE
• All key Lineflow Data captured, including, all Lineflow data, Trending dates, Missed sales, and
Safety Stock Caps
• Data is archived and retrieved from and to the Lineflow at the click of a button
• Database allows Multiple users to archive and retrieve at the same time*
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9. LINEFLOW DATABASE REPORTING
• Database data can be easily extracted and summarised across multiple levels with an inbuilt
extraction tool
10. LINEFLOW DATABASE REPORTING – (CONTINUED)
• Pivoted data extracted from the Database is always linked to the Database and can be remotely
refreshed
• Offers a full reporting capability across Multiple Levels
• Data can be shared across multiple platforms
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11. LINEFLOW DATABASE REPORTING – (CONTINUED)
• Produce an easy to read OTB for Buying Trips.
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