6Sight presentation...a "call to action" for maintaining the relevance of digital photography in the consumer mass market and re-invigorating digital photography for the future.

1. Photography’s Growing Crisis in
Consumer Relevance
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2. A 125 Year Old Compact With the
Common Man
You push the button, we do the rest.
George Eastman touting the Kodak camera in 1888
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3. Photography Was Never Really About
Making Prints!
• It enabled recording personal and family
events
• It enabled sharing those memories
• It enabled “time travel” to past events
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4. The Digital Promise
• No film purchase required
• Instant Capture Confirmation…”it came out”
• Improved quality through digital technology
• Lossless replication
• Instantaneous non print sharing
• Exciting “compendium” opportunities
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5. We Have a Long Way to Go!
• Since the dawn of internet imaging the consumer
photo market has split into 2 distinct groups
• The switch to digital photography has left a very
large group of mass market consumers behind!
• At least 80% of mass market photo activity remains
retailer kiosk based
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6. In the analog world, we spent years and millions
to help mass market consumers load a camera
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7. In Digital, we need to figure out how to help them
unload the camera!
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8. Is this the Death of Consumer
Photography or just a Midlife Crisis
It all depends on what we
do…today!
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9. We Can’t Rely on the Historical Market
Leaders
The Majority of revenue in analog photography
was from film, paper and chemistry…without
it they can no longer afford to lead!
Key photo service providers are fragmented and
forced to rely on proprietary, “turn key”
solutions from the historical market leaders
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10. Our Dilemma
• Consumers are taking far more pictures than ever before
• Explosive growth in low cost, high technology capture
and display devices
• Literally billions of images are shared on networks like
Facebook, Flickr, Google Albums, etc
…and nobody is making money!
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11. Digital Technology can be at once,
the cause and the solution to the
our problem
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12. Evolving Tools
• Ubiquitous broadband wireless
• Rapidly growing memory card capacity
• Plummeting Cloud storage costs
• Broadband access at home and retail
• Growing penetration of image capture
capability in every personal device
• Extremely motivated consumer facing partners
• No shortage of creative developers with new
ideas
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13. The enemy, my friends, is neither the web,
digital content, nor social media. The enemy is
the print industry’s own resistance to change
and continued reluctance to embrace the
benefits of new communication methods
Jason Miletsky, Picture Business Mobile
and Mibile Lifestyle
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14. I would put it a little differently…
The enemy, my friends, is neither the web,
digital content, nor social media. The enemy is
the photo industry’s inability to embrace the
benefits of new communication methods
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15. Wish #1
Every picture of you, by you and shared with
you, is secure yet accessible anytime, from
any device or location and suitable for any
use.
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16. The consumer already understands
the magic of the model!
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17. Many have key pieces
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18. What we need
• Widespread Industry Support and Preservation of JFIF/IPTC
tagging
– Source “trackback” support for subsampled images
– Social Network metadata update APIs
– Automatic required resolution fetch at image render
• Integral “Plus” support for professional and licensed images
• Automatic post “pipes” to social networks
• Completely transparent upload to cloud account
• Open Cloud storage put and fetch APIs
• Multi capture device support
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19. Wish #2
The ability to use a wide variety of desktop, web
and personal device tools to easily compose
“compendium” works using images, text and
graphics and share to virtually any display or
output device.
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20. What we need
• Universal, open format for un‐rendered
screens/pages
• Inherent support for multi‐screen/multi page
• Embedded fonts
• Open ended to allow support of current and
future device specific capabilities
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21. A Possible Solution
• Microsoft XAML, XPS open specification
• Already supports un‐rendered images, fonts
and graphics…embedded application and
display code
• Allows JIT photo optimization and text edits
before soft or hard copy rendering
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22. Real Consumer Markets are Different…
Past success in the consumer market
has always been about watching
consumers, identifying real problems
and disguising “what the consumer
really needs” as “what the consumer
really wants”
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