The document discusses the Panthers Purrsuit event held by the Carolina Panthers which engaged 64 participants across 32 teams to promote sponsors on social media. The event achieved a total reach of over 2 million on Twitter and engaged over 1,000 Facebook users. It provided anecdotal evidence of success including a wedding, engagement, and increased awareness of sponsors that made up 60% of trending topics in Charlotte and 9 sponsors reaching the trending list. The key learnings were that engaging content is important for promotion, storytelling benefits from strong characters, and mobile bridges the gap between online and offline marketing.
16. 32 teams = 64 participants 174,000 total Twitter reach of participants 908: Average # of Twitter followers 25,000: Total Facebook reach of participants (FOF) 551: Average # of Facebook friends Panthers Purrsuit by the Numbers
17. 1,200 Tweets about Carolina Panthers sponsors 1,000+ photos posted to sponsors walls 2.1 million total Twitter impressions Panthers sponsors made up 60% of the Twitter “Trending Topics” in Charlotte 9 sponsors made the “Trending Topics” list Panthers Purrsuit by the Numbers
21. Classroom Central fills a 4Runner Queen City sells entertainment center “You got me to listen to advertisements on Twitter all day and like it.” A wedding and an engagement A Panthers victory Panthers Purrsuit 2 is October 29 Anecdotal Measures of Success
23. Inertia sucks. Engaging people ARE engaging content. Good storytelling needs strong characters. Getting employees involved in SM doesn’t have to mean getting them to Tweet or blog. Don’t make it harder than it needs to be. What We Learned…
24. The bridge between online/social media marketing and offline commerce is mobile. Don’t let them walk away without something to lure them back. If you want user-generated content, you need to give them a REASON to create content. The Other Stuff We Learned
