Interaction designers produce wireframes when designing a site - the blueprint for screens. Graphic designers contribute a visual hierarchy, branding, color palette, typography, and more. Both areas cover layout. How can graphic designers work effectively together to produce a high-quality, professional product?

1. The Broken Pattern
GRAPHICS AND WIREFRAMES - WHERE INTERACTION DESIGN AND
GRAPHIC DESIGN MEET
» USER FOCUS| OCTOBER 2012
www.designforcontext.com Scott McDaniel

2. Background
SCOTT MCDANIEL
SLIDE 2 Design Concept | October 19, 2012

3. Set a pattern.
Break it.
SLIDE 3 Design Concept | October 19, 2012

4. The Archer of the Rose
Donato Giancola
2008

5. The Archer of the Rose
Donato Giancola
2008

6. England Expects
Morgan Penn
2007

7. England Expects
Morgan Penn
2007

8. Set a pattern.
Break it.
SLIDE 8 Design Concept | October 19, 2012

9. The Next 20 Minutes of Your Life
Part 1
» Graphic Design Fundamentals for the Web
Part 2
» Wireframes to Finished Design
Part 3
» Critique Party
SLIDE 9 Design Concept | October 19, 2012

10. PART 1: Graphic Design Fundamentals
» To set up a visual hierarchy, use
• White Space
• Grouping and Gestalt
• Color and Contrast
• Typography
Disclaimer
This is far from the full set of techniques.
SLIDE 10 Design Concept | October 19, 2012

11. Active and Passive White Space
SLIDE 11 Design Concept | October 19, 2012

12. Active and Passive White Space
Passive White Space
SLIDE 12 Design Concept | October 19, 2012

13. Active and Passive White Space
Active White Space
SLIDE 13 Design Concept | October 19, 2012

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dolore kielbasa pork chop est aliquip. Strip steak corned beef short ribs boudin sed, bacon meatloaf. Chicken pork loin proident, elit chuck leberkas ut bresaola nulla est enim velit ribeye.
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Consequat capicola in pastrami veniam swine tempor sed. Ham hock dolore ball tip officia short ribs ut veniam fugiat tail. Minim biltong pancetta, non pastrami fugiat sunt id dolore est.
Dolore pork belly mollit, bacon spare ribs andouille veniam.
In shoulder venison, shankle anim minim tenderloin spare ribs occaecat pariatur. Adipisicing magna irure culpa short ribs dolor sirloin id pork belly. Exercitation swine venison meatloaf et.
Venison salami short ribs anim cupidatat sirloin turkey elit tail. Cupidatat in ex, rump tail aliqua spare ribs fugiat beef ribs meatball labore in strip steak.
Bacon id sirloin in ut beef ribs swine non. Commodo quis qui andouille leberkas short loin pariatur consequat, sirloin tail ham hock meatball deserunt. Ullamco t-bone pancetta frankfurter
beef. Cow biltong turducken ham hock chuck in sint. Incididunt hamburger pork belly pastrami prosciutto. Non elit leberkas labore, est pork belly shank. Laborum esse cillum flank laboris
sausage, eiusmod anim pork loin pariatur nostrud.
Filet mignon flank sausage, id exercitation excepteur venison et nostrud aute eu. Jowl est in laboris. Occaecat est voluptate, boudin shank enim dolor bresaola kielbasa. Velit pork loin quis
exercitation, pig adipisicing consequat culpa eu in shoulder pariatur sunt ut jerky. Sint mollit shoulder pastrami. Cow t-bone pork chop eu elit tongue.
Beef ribs sed ut turkey labore andouille capicola venison et ham esse filet mignon leberkas aliquip. Commodo sint pork belly in flank beef ribs capicola corned beef labore consequat turkey
elit. Esse tri-tip in venison bresaola reprehenderit turkey doner kielbasa tongue. Cupidatat exercitation do magna. Veniam corned beef drumstick nulla. Ribeye turkey chicken ham
Set a pattern.
turducken meatball pork consequat.
Pancetta biltong incididunt dolore. Voluptate ut shank, fatback in bacon jowl chuck swine aliquip strip steak deserunt flank bresaola ad. Non leberkas nisi doner chuck. Filet mignon kielbasa
nisi, aliquip boudin chuck do enim pancetta exercitation sed. Proident tongue drumstick do, meatball tail flank incididunt dolore. Cow est non, rump in ex minim tail capicola laboris
deserunt quis pork belly boudin bacon.
Commodo eiusmod chuck brisket magna pork consequat pastrami ham beef. Ham tongue flank prosciutto jowl. Esse cupidatat biltong, cillum chuck culpa leberkas occaecat aliqua nulla
frankfurter id in irure. Rump kielbasa pariatur nostrud. Proident ham shoulder shankle salami, minim laborum doner filet mignon ribeye consectetur venison kielbasa swine sunt.
Break it.
Incididunt pork loin short loin ham hock, pastrami minim bresaola sausage exercitation salami jowl sunt. Non t-bone pancetta ham hock fatback. Bresaola labore aliquip andouille, aute
laborum ribeye exercitation. Meatball aliquip hamburger shoulder sunt jerky.
Laborum do ad, eiusmod tri-tip aute brisket fugiat shoulder consequat chicken nulla tongue rump. Short loin beef id, tail nostrud velit duis in chuck doner. Eiusmod eu duis bacon tail velit
dolore shoulder ham veniam dolor nulla elit chicken biltong. Ex officia tail aliquip tri-tip ut ham duis corned beef sint beef ribs ut. Meatball in mollit commodo id, do anim eu prosciutto
cupidatat.
Exercitation leberkas t-bone, kielbasa ea et prosciutto adipisicing anim. Shankle in meatloaf adipisicing. Ut est deserunt short loin id ex spare ribs filet mignon pastrami qui. Labore enim
nulla veniam rump venison. Sunt bacon ut doner duis, ad turkey in sirloin corned beef velit turducken qui ribeye. Excepteur non et cow exercitation consequat tri-tip in short loin. Est minim
sirloin in bresaola, labore officia tempor nulla.
Shankle pancetta leberkas kielbasa. Velit tempor quis capicola excepteur in jerky nisi turducken proident. Ad sed eiusmod sausage ham short ribs cow. Pork swine consequat pork loin sed
andouille nostrud pork chop minim ea filet mignon nulla.
Irure commodo magna chuck, esse laboris drumstick. Flank capicola pork bresaola, labore ribeye dolore shoulder elit ball tip kielbasa leberkas. Shank tempor frankfurter, pariatur velit tri-
tip prosciutto consectetur tail duis. Ut ribeye turkey brisket deserunt aute, chuck id non meatloaf pariatur. Leberkas anim ex minim jerky dolore meatloaf t-bone fatback elit drumstick
exercitation shoulder doner. Filet mignon ground round swine, cupidatat spare ribs ex prosciutto ut. Dolore nulla pork loin duis velit strip steak labore et ground round frankfurter
incididunt.
Boudin pig bacon duis. Do t-bone ut consectetur sed jerky nulla aliquip, sunt occaecat chicken ea. Jerky velit prosciutto, esse turducken spare ribs cow irure occaecat. Nulla beef in
meatball, corned beef tri-tip eu pancetta excepteur shoulder ground round. Shank tongue fatback, strip steak esse pork belly consequat jowl proident magna aute excepteur corned beef
enim. Pork velit bacon swine. Filet mignon flank sausage, id exercitation excepteur venison et nostrud aute eu. Jowl est in laboris. Occaecat est voluptate, boudin shank enim dolor
bresaola kielbasa. Velit pork loin quis exercitation, pig adipisicing consequat culpa eu in shoulder pariatur sunt ut jerky. Sint mollit shoulder pastrami. Cow t-bone pork chop eu elit tongue.
Beef ribs sed ut turkey labore andouille capicola venison et ham esse filet mignon leberkas aliquip. Commodo sint pork belly in flank beef ribs capicola corned beef labore consequat turkey
elit. Esse tri-tip in venison bresaola reprehenderit turkey doner kielbasa tongue. Cupidatat exercitation do magna. Veniam corned beef drumstick nulla. Ribeye turkey chicken ham
turducken meatball pork consequat.
SLIDE 15 Design Concept | October 19, 2012

16. Gestalt Perception Principles
Similarity
SLIDE 16 Design Concept | October 19, 2012

17. Gestalt Perception Principles
Proximity
SLIDE 17 Design Concept | October 19, 2012

18. Gestalt Perception Principles
Both
SLIDE 18 Design Concept | October 19, 2012

19. http://www.alistapart.com
SLIDE 19 Design Concept | October 19, 2012

20. Proximity in Action
SLIDE 20 Design Concept | October 19, 2012

21. Similarity in Action
SLIDE 21 Design Concept | October 19, 2012

22. Set a pattern.
Break it.
SLIDE 22 Design Concept | October 19, 2012

23. Color Principles
Saturation
SLIDE 23 Design Concept | October 19, 2012

24. Color Principles
Hue
SLIDE 24 Design Concept | October 19, 2012

25. Color Principles
Brightness
SLIDE 25 Design Concept | October 19, 2012

26. Color emphasizes the primary button
Client Name
Project Name
Project Name
Project Name
Project Name
Project Name
Project Name
Project Name
Project Name
Project Name
SLIDE 26 Design Concept | October 19, 2012

27. Set a pattern.
Break it.
SLIDE 27 Design Concept | October 19, 2012

28. Contrast with Typography
» You can vary size.
» You can vary weight.
» You can vary color.
» You can vary font.
» You can vary CAPITALIZATION.
» You can vary letter spacing ( k e r n i n g ).
SLIDE 28 Design Concept | October 19, 2012

29. Stack up the Typography Contrasts
Effective contrast…
… in typography uses several of these cues at
once. You can use these contrasts within a
sentence or word, but in web pages they more
often differentiate headers or other page
elements. This block of text has different
color, font, kerning, capitalization, and weight
than the headline above.
SLIDE 29 Design Concept | October 19, 2012

30. Typography Contrast in Action
SLIDE 30 Design Concept | October 19, 2012

31. Set a pattern.
SLIDE 31 Design Concept | October 19, 2012

32. PART 2: Wireframe to Finished Design
» Manuscript Submission System
» Internal Dashboard
• Wireframes: Lisa Battle
• Graphic Design: Kim Bieler
» NITRC – Brain Imaging Products
• Wireframes: Lynn Baumeister
• Graphic Design: Kim Bieler
SLIDE 32 Design Concept | October 19, 2012

39. SLIDE 39 Design Concept | October 19, 2012

40. PART 3: The Critique Party
» The 960 Grid System
» http://960.gs
» Grid System
• From print graphic design
• Define a number of columns and margins
• Elements of layout line up – a tool for harmonious design
• 960 Grid System is a CSS grid system for web developers
» To start: What is the visual hierarchy?
SLIDE 40 Design Concept | October 19, 2012

41. http://960.gs
SLIDE 41 Design Concept | October 19, 2012

42. Set a pattern.
SLIDE 42 Design Concept | October 19, 2012

43. Thank you!
SCOTT MC DANIEL
scott@designforcontext.com
Lisa Battle
www.designforcontext.com
Laura Chessman