Facebook for Public Relations - PR Daily Presentation

Facebook Essentials for PR: Everything You Need to Know to Get Started March 11, 2010 Scott Meis | Sr. Project & Social Media Director

Carolyn Grisko & Associates Inc. ,[object Object],[object Object],Facebook Essentials for PR

What We’ll Cover Facebook Essentials for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

What We’ll REALLY Cover Facebook Essentials for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Facebook Trends – February 2010 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook – The Ultimate Timesink Facebook Essentials for PR Source: http://mashable.com/2010/02/16/facebook-nielsen-stats/ Americans spent 421 minutes/month or 14 minutes/day.

Personal vs. Professional Use Facebook Essentials for PR ,[object Object],[object Object],[object Object],[object Object]

Friend Grouping Facebook Essentials for PR

Privacy Settings Facebook Essentials for PR

Facebook Etiquette Facebook Essentials for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Groups and Causes ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Why Fans Matter ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Pages – Getting Started ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Pages – Page Creation ,[object Object],Facebook Essentials for PR

Facebook Pages – Vanity URL ,[object Object],[object Object],Facebook Essentials for PR

Static FBML to Customize Page ,[object Object],Facebook Essentials for PR

Adjust Default Landing Tab Settings Facebook Essentials for PR

Facebook Page Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Additional Facebook Applications to Consider ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Page Insights Facebook Essentials for PR

Facebook Page Promotion ,[object Object],Facebook Essentials for PR Source: http://www.enjoyillinois.com

Facebook Page Promotion ,[object Object],Facebook Essentials for PR

Facebook Page Promotion ,[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Ads – Utility & Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Case Study #1 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Case Study #2 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook Case Study #3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook – Upcoming Changes ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR SOURCE: http://www.wildapricot.com/blogs/newsblog/archive/2009/12/13/big-changes-to-facebook-pages-could-hurt-small-nonprofits.aspx

Facebook Marketing Resources Facebook Essentials for PR ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.hubspot.com/facebook-for-business-marketing-kit/

Questions & Comments ,[object Object],[object Object],[object Object],[object Object],[object Object],Facebook Essentials for PR

Facebook for Public Relations - PR Daily Presentation

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