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Six Trends Shaping  US Online Retail Scott Silverman Executive Director, Shop.org
6 Key Trends in US Online Retail ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Online Retail is Big and Still Growing #1 Online vs. Store vs. Amazon Source: Forrester Research
Online Vs. Stores in Q2 2009 #1 Online vs. Store vs. Amazon Source: Internet Retailer, company press releases
Amazon Vs. Everyone Else ,[object Object],[object Object],[object Object],[object Object],[object Object],#1 Online vs. Store vs. Amazon
 
Almost Three-Quarters of Retailers’ Sales Grew in Q3 2009 Source:  Shop.org / Forrester Research Survey, Oct 2009 #2 Q3 & Holiday Expectations Increased:  72% Flat:  3% Decreased:  25% N=69
Big Retailers Were the Q3 Winners Shop.org/Forrester Q3 Flash survey, 10/09 Large retailers earn $100MM+ in web revenue (N=24) Medium retailers earn $10-100MM in web revenue (N=24) Small retailers earn <$10MM in web revenue (N=18) #2 Q3 & Holiday Expectations
U.S. Retailers Optimistic About Holiday ‘09  1/3 Expecting Growth of 25% or More #2 Q3 & Holiday Expectations N = 59, Source, Shop.org eHoliday, 9/09
Oct 10, 2001!!
Cross-Channel Strategies Remain in the Early Stages #3 Cross Channel
Q: What weighs 135g and can break down some of the strongest silos in business? #3 Cross Channel
A: U.S. is a Leader in Mobile Internet Usage ,[object Object],[object Object],[object Object],#3 Cross Channel
In-store Product Reviews Now Available #3 Cross Channel
Social Media Has Overtaken Porn as the #1 Activity on the Web
Social Media Blooming for Retailers ,[object Object],[object Object],[object Object],[object Object],#4 Social Media Source: Shop.org 2009 eHoliday study
Private Online Flash Sales ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#5 Private flash sales
[object Object],[object Object],[object Object],[object Object],Online Privacy Laws & gTLDs #6 Policy Issues

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6 Us Trends Oct 2009

  • 1.  
  • 2. Six Trends Shaping US Online Retail Scott Silverman Executive Director, Shop.org
  • 3.
  • 4. Online Retail is Big and Still Growing #1 Online vs. Store vs. Amazon Source: Forrester Research
  • 5. Online Vs. Stores in Q2 2009 #1 Online vs. Store vs. Amazon Source: Internet Retailer, company press releases
  • 6.
  • 7.  
  • 8. Almost Three-Quarters of Retailers’ Sales Grew in Q3 2009 Source: Shop.org / Forrester Research Survey, Oct 2009 #2 Q3 & Holiday Expectations Increased: 72% Flat: 3% Decreased: 25% N=69
  • 9. Big Retailers Were the Q3 Winners Shop.org/Forrester Q3 Flash survey, 10/09 Large retailers earn $100MM+ in web revenue (N=24) Medium retailers earn $10-100MM in web revenue (N=24) Small retailers earn <$10MM in web revenue (N=18) #2 Q3 & Holiday Expectations
  • 10. U.S. Retailers Optimistic About Holiday ‘09 1/3 Expecting Growth of 25% or More #2 Q3 & Holiday Expectations N = 59, Source, Shop.org eHoliday, 9/09
  • 12. Cross-Channel Strategies Remain in the Early Stages #3 Cross Channel
  • 13. Q: What weighs 135g and can break down some of the strongest silos in business? #3 Cross Channel
  • 14.
  • 15. In-store Product Reviews Now Available #3 Cross Channel
  • 16. Social Media Has Overtaken Porn as the #1 Activity on the Web
  • 17.
  • 18.
  • 19.

Notes de l'éditeur

  1. Who is Shop.org We’re the online retail association in the US Vision – to be the world’s leading membership community for digital retail Nearly 700 members Founded in 1996 Division of the NRF Proud to be co-producing this event with EMOTA – excited about this partnership Thanks to all of the speakers who participated and will be sharing their expertise Especially to those to traveled great distances to be hear so close to the holiday season Shop.org chairman Rich Last from JC Penney will talk more about why Shop.org is involved with this event tomorrow morning
  2. Social media is not on this chart Let me explain why? It’s not all that new – we’ve been talking about it for a while I’ll mention it later in the context of cross-channel, where it has the most potential – no evidence of it being a huge driver of e-commerce at this time
  3. Enough about the economy. Trend # 3 is cross channel I’ve been in this industry for almost 10 years – for all 10 years e-commerce people have been frustrated by the challenges of being truly cross channel Where going into our 15 th year in eCommerce and the great majority of retailers are only focused on online sales There are so many other contributions the Internet can make to a retail business that aren’t being pursued Whyt? There are decades old retail structures that are resistant to change. Very few companies have been out front on this Good news is that Borders and MEXX are two of those companies and you’ll hear from them this afternoon
  4. Why mobile will break down barriers Why US is poised to be a leader in mobile internet
  5. Europe has always been the most strickt US is likely to catch up Does this mean Europe will take more steps in the future?