We're a specialist provider of retail technology solutions, with a focus on in-store marketing. For over a decade we have pioneered the application of digital Screen Media across a wide range of environments worldwide, including retail stores, motor showrooms, shopping malls, airports, hotels, and travel duty free. We provide total end to end solutions encompassing all aspects of designing, implementing, managing and supporting multi faceted marketing technology concepts and digital Screen Media networks. Unusually in our sphere, all services are provided in-house, enabling us to be highly responsive in order to meet the needs of today's fast moving consumer marketing environment.

1. Screen Media Technology
// Our CredentialsMay 2013

2. // Our background
• Formed in October 2001, Screen Media started as Retail Technology Specialists with a
background from In-Store Marketing and Point-Of-Purchase Display.
• Comprehensive offering, providing a holistic approach to all aspects of creating and supporting
retail technology concepts and digital media networks.
• The company has 11 years pioneering experience of Retail / OOH Digital Media operating within a
wide range of environments worldwide, including retail stores, motor showrooms, shopping malls,
airports and travel duty free.
• We work with a number of channel partners delivering solutions to major Brands, Retailers and
Media Owners.
• Screen Media operates as a full service support partner installing and managing digital screen
projects on behalf of Network Owners and Operators in a wide variety of sectors.

3. • Privately owned company
• Head office in Mere, Cheshire, UK
• Managed 2500+ digital screens
• Installed in 750+ locations
• International operations in UK, Ireland, Europe,
USA, the Gulf States and Australasia
• Active within the POPAI global network
• Member of the Valley Group, giving access to all
aspects of in-store design and production
Total service from a single source…
Samsung
Strategic Partner
SCALA
Certified Partner
Signagelive
Strategic Partner
LG Electronics
Strategic Partner
X2 Broadband
Accredited Reseller
POPAI Digital
Founder Member
// Overview

4. System Design & Specification
• Key considerations: content / channel / programming strategy,
screen locations, technology set up, communication infrastructure
and support requirements.
Hardware Supply
• LCD/LED Screens, Interactive Touch screens, PC and Solid
State Media Players, Bracketry and Fixing options Housings and
Weatherproof casings etc.
Software
• Windows & Linux platforms.
• Scala, Digital View, SignageLive, Beabloo and Acquire.
Communications
• Data Networking using ADSL Broadband connection,
3G or WiFi. Internal Signal distribution LAN/WLAN, Cat 5 cabling
or wireless.
we
Design

5. Creative Services
• Multimedia Design
• Graphics Design
• Interactive Interaction Mapping
• Motion Graphics, 2D & 3D Animation
• Special Effects and Compositing
• Touchscreen Graphics
• Music, Image and Video Sourcing
• Voiceover Recording
• Advertising Design and Production
• Branding Design
• Video Editing & Re-purposing
• Image Manipulation
• Management of Live Feeds
Strategic Design & Content Management
• Stimulating mix of content and information.
• Manage and deploy content updates or provide a ‘channel-like’
management service.
we
Create

6. Communications Infrastructure Management
• Approved re-seller of Broadband, 3G and WiFi.
• Co-ordination of installation and activation.
• Full control of the network, maintenance and admin.
Warehousing & Distribution
• Facilities for short or long term arrangements.
• Picking and packing service
• Network of regional hubs for both installation and maintenance tasks.
Stock & Inventory Management
• Stock and inventory managed effectively.
• Aids efficient ordering of new stock and ensures on-going control of
equipment.
Warranty & RMA Processing
• On-site maintenance contracts.
• Fault diagnosis to either repair or replace.
• Liaise with manufacturers on a technical level.
we
Manage

7. Site Surveys
• Positioning of screens, PC and speakers.
• Fixing types and locations, size of poles / brackets.
• Power requirements.
• Head end equipment location.
• Data cable layout and runs.
• Communication infrastructure with wireless testing.
System Configuration
• Combine all system components in advance of the physical installation.
• Configuration and soak testing.
Installation
• All types of screens, audio systems, projection equipment etc. along
with software.
• Data cabling, comms, config and testing.
Reporting
• Standard or customised report.
we
Install

8. Telephone Helpdesk
• Dedicated telephone number & email address per client.
• First line logging.
• Range of SLAs.
• Telephone hotline typical response time 4 hours.
Network Monitoring
• Network infrastructure.
• Player uptime.
• Content playback.
• Fault indicators.
Remote Engineering
• Second line technical support.
• Diagnostics by telephone or remote access.
• Resolution of hardware and software faults.
Content Management
• Formatting / re-purposing of media files.
• Upload, schedule and deployment.
we
Support

9. Communications Infrastructure Management
• Range of options including ADSL & 3G Broadband
• Co-ordination of installation & activation of lines
• Maintenance & administration tasks
On Site Maintenance
• UK wide on-site response
• Fix or swap out of component parts
• Flexible range of response times
• Warranty cover / RMA management
Reporting
• Fault diagnosis procedures
• Repair or dispatch for manufacturer processing
• Standard or customised reports according to
specific project
we
Maintain

10. Technical Support, typical hours of operation:
Monday–Friday 0900-1700
Telephone Hotline, typical response time:
4 hours
Field Service Visits response time:
1-2 days or before next match/event
Content processing time:
2 working days for artwork
artwork to be supplied to Screen Media via email
ftp available on request
Completed artwork to be uploaded to ftp by Screen
Media ready for download.
we
Install
we
Create
we
Manage
we
Support
we
Design
we
Maintain
// Service Levels Agreements

11. Project Overview
Design and programming of an interactive
product recommendation application for use in
DW Sports Stores around the UK.
Objective
• To design a branded interface suitable for touch
screen use.
• To produce an animated attract loop to catch
the attention of passers-by.
• To enable interactivity on the touchscreen units.
• To test and supply unit in mass.
Solution
• Animation of branded attract loop.
• Interface and illustration graphics suited to the
size of the touchscreen, closely following brand
guidelines.
• 10.4” touchscreen programmed to utilise custom
interface.
// Case Studies
New Balance

12. Project Overview
To specify and install large Portrait Screens
and Media Player for new flagship Oasis Store
in Stratford Westfield, London.
Objective
• To specify and supply 3 large portrait screens
to promote the current fashion collection.
• Screens to be installed in niches with custom
picture frames including one either side of the
entrance for maximum impact.
• To specify and supply suitable on-line media
player and associated equipment.
Solution
• 3x Samsung 55” slimline LED screens
supplied and installed.
• On-line media player installed in back office
with signal distribution system to screens.
• Regular content updates deployed and support
provided via online system.
// Case Studies
Oasis

13. Project Overview
To specify and install 2 x Video Walls each
with9 LCD screens and an iPad for the
stunning new flagship Lacoste store in
Knightsbridge, London.
Objective
• To specify and supply 2 x video walls installed
in niches behind the main tills on the ground
floor and first floor.
• Each video wall comprises 3 screens wide & 3
screens high.
• To specify and supply suitable on-line media
players and associated equipment.
Solution
• 18 x 46” NEC LCD video wall screens supplied
and installed with full service brackets.
• On-line media player installed in back office
with signal distribution system to video walls.
• On-going Content Management, Technical
Helpdesk and Onsite Management.
// Case Studies
Lacoste

14. Project Overview
Specification and installation of large portrait
screen for new flagship Coast store, Oxford
Street, London.
Objective
• To specify and supply a suitable life-size screen
to promote the current fashion collection.
• To specify and supply a suitable on-line media
player and associated equipment.
• To install the system in a purpose built picture
frame.
• To manage content updates and provide
support.
Solution
• Panasonic 85” Full HD Plasma screen supplied
and installed.
• On-line media player installed in back office with
signal distribution system to screen.
• Regular content updates deployed and support
provided via online system.
// Case Studies
Coast

15. Project Overview
Promotion of the Limited Edition Absolut Vodka
Crystal Pinstripe Bottle in-store via a mounted
Android tablet running a custom competition app.
Objective
• To generate interest in the new Limited Edition
bottle via a competition to win one.
• To engage users and create a link between the
display and the technology.
• To install each tablet within the display.
Solution
• Design and production of all graphic interface
elements, including a custom-made animated
attract loop.
• Programming and testing of Android app –
including tablet lockdown - from scratch.
• Installation carried out by trained Screen Media
teams.
// Case Studies
Absolut Vodka

16. Project Overview
Creation of an innovative and engaging store-in-
store
experience for airports around the world.
Objective
• To catch the attention of passers-by and increase
footfall.
• To create all animated screen content for a dynamic
attract video and stunning interrupt loop when
passers-by approach.
• To generate a high level of interaction through
display both display screens and the touchscreen
application.
Solution
• Production of animated content and sourcing of film
footage.
• All content submitted to Harding Test to ensure
safety of public viewing.
• Spec, testing and management of all technical
aspects of project.
// Case Studies
Smirnoff

17. Project Overview
Launch of the new Augmented Reality Kiosk across UK
Audi Showrooms.
Objective
• To promote the new A1 and A7 models in showrooms
prior to launch.
• To install and maintain the network of interactive kiosks.
• To manage hardware build and provide warehousing and
logistics for all equipment.
• To provide on-going technical and engineering support.
Solution
• Augmented Reality interactive units installed in Audi
showrooms across the UK.
• Installation by experienced Screen Media engineering
with in-house hardware build.
• On-site training, 1st
line helpdesk and on-site service
support by Screen Media Network Support Team.
* In partnership with 100% Group and Valley Group.
// Case Studies
Audi AR

18. Project Overview
In 2010 Audi installed a large promotional display for the
Goodwood Festival of Speed. As part of this display, we
were asked to design and build an interactive car
selector.
Objective
• To design and programme an in-store car selector to
inform users of new and exclusive models.
• To manage design and provide technical support for the
on-site installation.
Solution
• Screen Media’s in-house design team worked closely
with Audi to produce interface and motion graphics in
accordance with the Audi brand.
• Screen Media programmers built the user-friendly
interface in-house before subjecting it to rigourous
testing.
• Commissioning of all hardware, on-sire installation and
maintenance.
* In partnership with 100% Group and Valley Group.
Project Overview
Launch of the new Augmented Reality Kiosk across UK
Audi Showrooms.
Objective
• To promote the new A1 and A7 models in showrooms
prior to launch.
• To install and maintain the network of interactive kiosks.
• To manage hardware build and provide warehousing and
logistics for all equipment.
• To provide on-going technical and engineering support.
Solution
• Augmented Reality interactive units installed in Audi
showrooms across the UK.
• Installation by experienced Screen Media engineering
with in-house hardware build.
• On-site training, 1st
line helpdesk and on-site service
support by Screen Media Network Support Team.
* In partnership with 100% Group and Valley Group.
// Case Studies
Audi Goodwood

19. Project Overview
Supply, installation and maintenance of video display
equipment for use in international airports.
Objective
• To inform and entertain consumers
• To provide information on new products
• To attract attention, increase dwell time and spend
in-store
Solution
• Roku media player and Brightsign software.
• Programming of media playback system.
• On-going remote helpdesk and maintenance.
* In partnership with 100% Group and Consortium.
// Case Studies
British American Tobbacco

20. Project Overview
Total system design and project management for TV
screen network within selected retail stores in Ireland
Objective
• Music orientated channel to entertain customers
• High-energy atmosphere to reflect brand values
• To increase dwell time and spend in-store
Solution
• 18 x 42” plasma screens with audio per store: till point,
footwear area, main customer flow and dwell areas
• Programming strategy to meet objectives includes mix
of live sports news, music videos, Lifestyle promotions
and branded content from key suppliers
• On-going scheduling and content management
includes
content updates and network monitoring managed
remotely by Screen Media’s network support team.
• Communications and network infrastructure via ADSL
and LAN.
// Case Studies
Lifestyle Sports

21. Project Overview
Design, production, installation and maintenance of
an interactive TV Buyer’s Guide.
Objective
• To aid consumers in purchasing the best LG TV for
their needs.
• To provide information on new products and educate
consumers on new technologies available.
• To increase dwell time and spend in-store.
Solution
• 12” touchscreen mounted onto display.
• Creation of touchscreen graphic designs and
programming.
• Detailed on-going remote scheduling and content
management.
• Control of content updates and network monitoring
managed remotely by Screen Media’s network
support team.
// Case Studies
LG TV Guide

22. Project Overview
Promotion of the Panasonic Lumix camera
in-store via a custom programmed app
running on an Android tablet.
Objective
• To inform and educate users via the
Panasonic website.
• To develop and programme a custom Android
app to access the website and manipulate
tablet.
• To lock down the tablet.
Solution
• Custom-made app developed and
programmed from scratch.
• Tablet completely locked down via the app to
prevent users from navigating elsewhere
and/or using other apps.
• Tablet displayed on custom mount surrounded
by Panasonic Lumix cameras.
// Case Studies
Panasonic Lumix

23. Project Overview
Supply of technical components and
re-purposing of content for the in-store
display.
Objective
• To inform and engage potential
customers.
• To provide details about the new
product.
• To attract attention and increase dwell
time on the stand.
Solution
• 12” screen set within mount on POP.
• Motion sensored accessory tools to
trigger relevant videos.
• Installation of screen and hardware.
// Case Studies
Dyson

24. Screen Media Technology
// Our Credentials
Screen Media Technology Ltd
Holly House, Warrington Road,
Mere, Cheshire, WA16 0QB, UK
t +44 (0)845 481 8020
f +44(0)845 481 8021
e info@screenmediatechnology.com
www.screenmediatechnology.com
Registered in England No. 07728966
Registered Office: Holly House,
Warrington Road, Mere, Cheshire, WA16 0QB