The document discusses the evolution of communication and social media. It traces how communication moved from plain text to images to audio to video. Each new development captured people's interest more than the previous format. Social media platforms like MySpace and Facebook responded by adding new features like photos and video over time. The document suggests some keys to telling a good social media story, including capturing emotions, having a beginning and ending, including elements of surprise, and capturing meaningful moments.

1. Telling a social story What is happening? What will happen? How do you react?

2. How did communication begin?

3. How did communication evolve?

4. We like hearing things.

5. Then we got visual.

6. Then we found a way to watch on demand

7. The internet changed communication.

8. It’s still evolving.

9. The internet realized just plain copy was boring.

10. Steve jobs changed the game

11. Internet killed the video star.

14. What’s next?

17. What can nic cage and the dude from storage wars teach you about social media?

18. Look under your chairs

19. Capture the moment

20. Get out of the way