Content initiatives are putting new demands on technical communication—improving customer experience, building interactive documents, including advanced visualizations, integrated translations, and more. To meet these requirements, we must increase the velocity of content and build out a useful content strategy. That means stripping out inefficiency and creating content development workflows that eliminate wasted time. Most publishing systems are ill-equipped for flexible, fast, and changeable production. Instead, they are intended to support a manufacturing process, in which the result is static (like print or PDF). For today’s workflows, this approach is not good enough. We must increase our velocity so that we can support the requirements that are coming.

1. “You
want
it
when?!?”
Flickr: ken_from_md
Sarah O’Keefe
@sarahokeefe
LavaCon 2013

2. Sarah
O’Keefe,
@sarahokeefe
❖
Founder and president, Scriptorium
Publishing, www.scriptorium.com,
North Carolina
❖
Coauthor with Alan Pringle
of Content Strategy 101
❖
Interested in intersection of
content, publishing, and
technology

3. We
need
velocity.
Flickr: mytmoss

4. Content
strategy
Support
the
organization’s
business
goals
using
information
and
information
products.

5. Velocity
and
content
strategy…
Flickr: grendelkhan

6. Know
the
business

7. Align
with
business
goals

8. Style
guides
and
terminology

9. Voice
and
tone

10. Production
systems

11. Intelligent
content
Flickr: brittanyg

12. Integration
Flickr: brittanyg

13. Know
the
business
Align
with
business
goals
Style
guides
and
terminology
Voice
and
tone
Production
systems
Intelligent
content
Integration

14. How
do
we
make
it
happen?

15. Flickr: kirinqueen
Operations
need
to
be
impeccable.

16. Flickr: pedrosz
Authoring
velocity

17. Reduce,
reuse,
recycle

18. Flickr: nicokaiser
Editing
velocity

19. Controlled
language
software

20. Flickr: dingopup
Production
velocity

21. Production
system
must
automate
formatting.

22. Flickr: WI Department of Natural
Resources, mstharpe, daysofthundr46
Distribution
velocity

23. Localization
velocity
Flickr: furphotos

24. Good
source
content
Machine
translation
Automated
formatting
(again)
Flickr: furphotos

25. Global
content
strategy
flickr: dtaylorcreative
should
be
redundant.

26. Globalization
drives
content
strategy.
flickr: titushageman

27. Efficient
localization
is
a
basic
prerequisite.
flickr: tanyadurrant

28. What
drives
efficient
localization?
flickr: tanyadurrant

29. HINT:
It’s
not
the
service
provider.
flickr: tambako

30. It’s
the
quality
of
the
input.
flickr: tanyadurrant

31. flickr: pmarkham
Localization:
just
along
for
the
ride.

32. A
computer
can
do
more
than
a
typewriter.

33. flickr: dominicspic
Low-quality
source
content
=
inefficient
localization

34. Image: NASA
In
a
multilingual
workflow,
inefficiency
=
death.

35. Image: NASA
In
a
monolingual
workflow,
inefficiency
=
slow
death.

36. We
cannot
survive
unless
we
evolve.
Quickly.

37. Content
has
never
been
for
the
faint
of
heart…
Flickr: jlascar

38. We
must
adapt
to
changes…
Flickr: Marie Hale

39. Prioritize
Flickr: beleaveme

40. The
old
way
is
not
going
to
work.
Flickr: nostri-imago

41. Flickr: ullisandersson
One
last
thing…

42. Questions?
Flickr: fortherock

43. Our
booth
has
chocolate.
❖
Sarah O’Keefe, Scriptorium Publishing
❖
www.scriptorium.com
❖
Email: okeefe@scriptorium.com
❖
Twitter: @sarahokeefe
❖
Skype: okeefe.scriptorium