Driving Broadband Adoption, presented by David Keyes at the e-NATOA seminar, April 2011

1. Driving Broadband Adoption
Cost effective
community
adoption programs
E-natoa
4/11/11
David Keyes
seattle.gov/tech

2. Digital Inclusion Framework
Digital Inclusion
The goal of equity in information technology access,
literacy and meaningful content
Broadband Deployment & Adoption
Distribution of infrastructure…followed by prevalence and
equity in use
Community technology
The strategy, programs and services to help reach digital
inclusion
2

3. Digital Inclusion includes
For residents, businesses and community orgs

4. The Vulnerable & Adoption Needs
Differing awareness of b’band value
Key barriers to adoption include awareness &
training, cost, security, and maintenance
Cell phones as first platform?
Fluency in applications varies greatly
Personal relevance and content personalization
Trusted teachers & settings

5. Strategic Foundations
Designated staff
Asset mapping
Needs research & eval
Capacity building networks

6. Support Capacity Networks
City tech advisory board
State
Council on Digital Inclusion
Funder meetings
Grantee meetings

7. Programs & Projects
Community ed materials & events
Partner with content providers
Technology Matching Fund
Seniors Training Seniors
Public Internet terminals & centers
Free cable Broadband service
Get Online Week
Communities Online
PugetSoundOff.org

8. Technology Matching Fund
2 to 1 return
Builds life skills and tech skills
Increase funding capacity
Increase volunteers
Builds community assets

10. Youth Civic engagement
Online portal & skills training
Bring leaders to youth
Web 2.0 tools

11. Human
Services
Community
Centers
Schools
Work
Centers
Housing
Youth
CONFUSED
Difabled
IT Training
Relevant
Content
Culture/Faith
Centers
Unemployed
Immigrant
Connectivity
Libraries
Business
Seniors
Tech support
Hardware/
Software
Referral