3. Death By Numbers
2003
2003
-20%
10
2007
2007
3
Number 1 Floor Space
4. Someone has got to pay the bills...
Can brands become the patrons of popular music,
providing capital for the recording , marketing and distribution of the
music?
5. It is the responsibility the
dominant organization in
every society to foster the
arts.
Today corporations are
the dominant force behind
are culture. What if they
acted like Medici’s did
during the renaissance?
6. Evil Exploitive Brand
Sponsored Music.
People get hostile when you talk about brands getting involved with music.
The think it’s evil. Rudolph the Red nosed reindeer was a song created
strictly to sell toys at Montgomery Ward, evil stuff indeed. No one
remembers that or cares. If the song is good it doesn't matter who paid for
what.
7. Hypothesis
Brands will become a stimulus in creating a business model that
is beneficial for artists, brands and fans.
8. + = new model?
A week before this presentaton TAG joined forces with
Island Def Jam and JErmani Dupri to form tag records.
Further proof the walls are coming down, but it depends
on where they fall
22. Insights
They will get used to it.
If it means good music experiences at low cost.
They do it for themselves and, in the end the fans are the
ones who write the checks.
Artist
There is no option. They must change the business they are in.
Label
It is no longer what you say it’s what you do.
Brand
25. What’s in it for us?
Lower costs for music and concerts.
Less focus on the single, more focus on artist
equals more freedom.
Artist
New jobs, people are not consuming less music
Label
they are consuming more of it in different ways.
Another channel to connect with the consumer
Brand and share a point of view.