Reach local searchers with AdWords through targeted, relevant information in your ads such as location, phone number, and customer reviews. AdWords Location Extentions let your ads stand out when it matters most. Learn more about search engine marketing at http://SeanHenriMarketing.com

1. Reach people when it matters with
Location Extensions
Reach People when
it matters with
Location Extensions.

2. Reach people when it matters with
Location Extensions
What are Location
Extensions?
• Enhancements that allow searchers to see targeted,
relevant information in your ads such as location,
phone number, and customer reviews
• They will show on Google Search, Google Maps, and
the Search Network, when there are eligible sites
accepting ad extensions
• Display additional information across Google Search,
Mobile and Google Maps
• Make your ads more locally relevant by expanding
them with information such as your location, address
and phone number
?
???
What? Why? Benefits Conclusion

3. Reach people when it matters with
Location Extensions
What Location Extensions
look like.
What? Why? Benefits Conclusion

4. Reach people when it matters with
Location Extensions
• 97%* of web users research online for products/services
• 20%* of desktop searches are location related
• 1 in 3* mobile searches are location related 97%
Web Users
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Why use Location Extensions?
Benefits

5. Reach people when it matters with
Location Extensions
Benefits of using
Location Extensions.
You can reach customers while
they are on Google Search
What? Why? ConclusionBenefits

6. Reach people when it matters with
Location Extensions
What? Why? Conclusion
Benefits of using
Location Extensions.
You can reach customers
while they are on Google Maps
Benefits

7. Reach people when it matters with
Location Extensions
What? Why? Conclusion
Benefits of using
Location Extensions.
Reach customers while they are on Mobile
Benefits

8. Reach people when it matters with
Location Extensions
• Up to 4 times more ad space at the top of Google Search page
• Increase click-through-rate by an average of 10% Boost your
conversions
• Enhance your Google Maps listing
• Show people the distance to your location with
hyperlocal mobile format
• Create awareness of your location and drive potential foot traffic
into stores
• Schedule Location Extensions to only show when your stores
are open and bid higher to attract people who are nearby
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Benefits of using
Location Extensions.
Benefits

9. Reach people when it matters with
Location Extensions
• We’re a Google Partner – they trust us to represent them well
• We’ve done this many times before. We know what mistakes to
look out for.
• As a Google Partner, we get to try new betas and ensure you’re
add will stand out against the competition.
• We’re analytics driven, so we’ll ensure you’re actually making
money from AdWords, unlike others who will just get you to
spend.
• We don’t just do search – if the problem is your landing page,
and not the ads, we can help there too.
What? Why? Conclusion
*Source: Google Internal Data. Last updated: July 2012.
Why work with us?
Benefits

10. Reach people when it matters with
Location Extensions
Conclusion.
Location Extensions are one of the best
enhancements AdWords has to offer.
• Free to use
• Quick and easy to set up
• Capture a growing market among mobile searchers
• Relevant, targeted and effective
• Helps increase your visibility and makes you stand out online
What? Why? ConclusionBenefits

11. Reach people when it matters with
Location Extensions
If you have any queries or would like help setting
up Location Extensions please contact:
Sean Henri
sean@seanhenrimarketing.com
@SeanHenri +SeanHenri
Thank you.