1. ADVANCED LANDING PAGESTRATEGIES Presented by: Greg Meyers 1

2. OVERVIEW Why Landing Pages are important Most important elements of a Landing Page Examples of Good vs. Bad A/B Test Examples Where an existing webpage works well Monetize Every Conversion Event What elements are worth testing Why SEO Your Landing Page PPC Landing Pages – Search vs. Content Network More Landing Page Resources 2

4. Consumer has high expectations

5. A lot of online competition

6. Comparison Online Shopping

7. Creates Premier Testing Vehicle

8. Recommended for Optimal Google Adwords Quality Score3

9. MOST IMPORTANT ELEMENTS All Important Information above the fold Functionality to engage and create interaction Signup, contact us, live chat Buy Now, Pre-order Call to Action Tell a Quick Story Engaging Photography Consumer friendly content 4

10. GOOD vs BAD EXAMPLES BAD GOOD 5

19. No Call to Action

20. No Visual Example

21. No USP (Unique Selling Proposition)

22. It’s a company selling you about Web Promotion and they cannot even sell themselves.13

23. A/B TESTING Make only one (1) change per LP Test Offer based usually biggest conversion difference Don’t micromanage your testing Create different Testing Phases Phase I: Offer Phase II: Winning Element + New Element Phase III: Win Element + Win Element + New 14

24. A/B TESTING 15

25. A/B TESTING 16

26. A/B TESTING 17

28. Product Description

29. Product Photo

30. Price + Sale Price

31. Buy Now button

32. Description

33. Extended Description

34. Everything above the fold18

35. MONETIZE EVERYTHING Contact Form submissions Email Newsletter Signups Customer Reviews Putting an item in the Shopping Cart Phone Call using # on website Live Chat Help Making a Purchase 19

36. ELEMENTS WORTH TESTING Photography Different Offers Free Trial vs. 20% off Buy one get one Free Gift for orders over $200 Same Product Variations Deluxe vs. Standard Popular colors Different Models 20

37. WHY SEO YOUR LANDING PAGE PPC: Optimized for Google Quality Score (ie. better rank, lower CPC,….) Usability: Provides a more clear visual understanding of your specific product or service Organic Search: Make it also useful to be indexed for FREE Organic Ranking. Obvious elements include <TITLE> <H1> <a href> Anchor text content 21

38. SEARCH vs. CONTENT NETWORK Search Network Google Quality Score Algorithm requires good SEO fundamentals Balance SEO with Conversion elements Achieve faster QS with Search than Content Search Engines users have different intent than Content Network (blogs, news sites, etc..) Content Network Has a different QS Algorithm Requires more SEO and Content Much longer to reach good QS due to low CTR% 22

39. LANDING PAGE RESOURCES Always be testing - Bryan Eisenberg Landing Page Optimization - Tim Ash 23

40. Thank You! Trellian Keyword Discovery OFFER! Get 20% OFF Discount & FREE 20 Minute Tutorial www.igesso.com/KeywordDiscovery Greg Meyers– Founder, iGESSOInternet Marketing Phone: (610) 827-0121, Email: greg@igesso.com Website: http://www.igesso.com Blog: http://www.semgeek.com DOWNLOAD ALL MY PRESENTATIONS: www.igesso.com/SearchCamp