SlideShare une entreprise Scribd logo
1  sur  66
Télécharger pour lire hors ligne
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
A Few Random
Facts About Me
#SEJSummit
#Searchmetrics @larrykim
#SEJSummit
#Searchmetrics @larrykim
Actual Photos of Boston From February This Year
I Live in Harvard Square, Cambridge, MA
#SEJSummit
#Searchmetrics @larrykim
WordStream’s Global Headquarters in Boston
2008 2015
Download Slides Here: bit.ly/sejsummit-ny
3 Takeaways
1. Biggest Evolution in Ad Targeting in History of Advertising,
Ever.
2. Why? Combines the precision of email marketing with the s
cale of PPC marketing
3. Opens up unprecedented new marketing opportunities!
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
Emails end up in “Promotions” Tab
#SEJSummit
#Searchmetrics @larrykim
Marketing Emails Ending Up in Roll-Ups, etc.
#SEJSummit
#Searchmetrics @larrykim
Email CTRs Falling Over Time
#SEJSummit
#Searchmetrics @larrykim
Increasingly Complex Email Regulations
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
HOWEVER, PAID SEARCH CPCs AT ALL TIME
HIGH IN ESTABLISHED MARKETS!
#SEJSummit
#Searchmetrics @larrykim
Search Ads Aren’t Cheap Anymore
#SEJSummit
#Searchmetrics @larrykim
APPS ARE STEALING FROM DESKTOP SEARCHES!
#SEJSummit
#Searchmetrics @larrykim
FEWER AD SPOTS ON MOBILE
(which is 50% of searches in 2015)
VS.
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
Facebook Organic Reach Keeps Sinking
#SEJSummit
#Searchmetrics @larrykim
So, Many PPC/Social Media/Email
Marketing Efforts Actually More Like …
#SEJSummit
#Searchmetrics @larrykim
How to make your:
• Email Marketing
• PPC Marketing
• Social Media Marketing
Generate 10x More
Engagement at 1/10th the
Cost??
#SEJSummit
#Searchmetrics @larrykim
Identity-Based PPC Marketing Will
Save The Day!
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
The Evolution of Display Ad Targeting
5. Website Targeting
(e.g. Inc. Magazine or
Home & Garden Weekly)
3. Interests & Market Segments
(e.g. Business Services, Photography)
4. Keyword Targeting
(e.g. Articles containing
“Health Insurance”)
2. Remarketing
(e.g. People who visited
the “buy” page of your
website)
1. Identity
(e.g. Specific emails or
phone numbers)
#SEJSummit
#Searchmetrics @larrykim
New “Tailored Audiences” or “Custom Audiences”
#SEJSummit
#Searchmetrics @larrykim
People-Based Marketing is Like
Email Marketing But Better
Email Marketing
Limit number of blasts to
reduce unsubscribes
.5-2% unsubscribes each blast
People Need to opt into your list
Tons of unqualified emails on the list
People-Based Marketing
Fixed
Fixed
Fixed
Fixed
#SEJSummit
#Searchmetrics @larrykim
Identity Marketing Using Custom
Audiences in Social Ads
Identity based marketing opens up a TON of new
and exciting advertising use cases!
#SEJSummit
#Searchmetrics @larrykim
True Story of the Power of Identity-Based Marketing
#SEJSummit
#Searchmetrics @larrykim
Shared the Article on My Social Media
#SEJSummit
#Searchmetrics @larrykim
Promoted Post to My List of Influencers
#SEJSummit
#Searchmetrics @larrykim
Story Picked Up
in Marketing Land
in 2 Hours
#SEJSummit
#Searchmetrics @larrykim
+500 Press Pickups in 48 Hours
SATURDAY MONDAYFRIDAY
#SEJSummit
#Searchmetrics @larrykim
Custom Audience Social Ads
ROI Analysis:
• 500 High Value Press Pickups +
Links
• Massive Brand Exposure
• +100k Site Visitors
Total Cost: $50
Total Time 10 minutes
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
True Story #2: Using Identity-Based PPC Marketing
to Promote a Live Event
#SEJSummit
#Searchmetrics @larrykim
F%$&*@
HEY Amber! I’m Keynoting PPC Hero Conference
in October in London! Can we blast this to our
list?
Hi Larry: list booked through January 2016. No way I’m
going to blast something that doesn’t directly translate
into sales and leads. How’s the family? :)
#SEJSummit
#Searchmetrics @larrykim
But… Who Would Want to Go to
This Event?
• Lives in United Kingdom or Ireland
• Age 23-50
• Interests: AdWords, PPC Marketing,
Marketing Conferences, etc.
• College Degree
• Works in Marketing
• Familiar with me & my company
#SEJSummit
#Searchmetrics @larrykim
I don’t even
know where
people live or
what their
interests are
because I
forgot to ask
them!
#SEJSummit
#Searchmetrics @larrykim
Need to Travel Back in Time and Add
Fields to Lead Capture Forms
Logged into CRM. Downloaded All Email Addresses!
#SEJSummit
#Searchmetrics @larrykim
Upload Email & Phone to Facebook & Twitter
#SEJSummit
#Searchmetrics @larrykim
Overlay Behavior Targeting
#SEJSummit
#Searchmetrics @larrykim
Overlay Demographic Targeting
#SEJSummit
#Searchmetrics @larrykim
#SEJSummit
#Searchmetrics @larrykim
Layered Identity-Based PPC Remarketing
Behavioral & Interest Targeting =
They’re interested in your stuff
Remarketing & List Based PPC
Marketing: They Recently
Checked Out Your Stuff
Demographic Targeting =
They Can Afford to Buy Your Stuff
Target a Narrow
Audience That Meets
all 3 Criteria = $$$
#SEJSummit
#Searchmetrics @larrykim
#SEJSummit
#Searchmetrics @larrykim
#SEJSummit
#Searchmetrics @larrykim
Buy 1 Retweet/Like, Get 3 Clicks Free!
#SEJSummit
#Searchmetrics @larrykim
Clone Your Audience List Using Similar
Audiences!
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
#SEJSummit
#Searchmetrics @larrykim
Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City
No Government Regulations on This Stuff
#SEJSummit
#Searchmetrics @larrykim
Very Difficult To Unsubscribe From Ads
#SEJSummit
#Searchmetrics @larrykim
No Inventory Constraints
HEY Amber! Actually, I don’t need to do that
email blast after all.
Great. That saves us from
generating unsubscribes, too. :)
#SEJSummit
#Searchmetrics @larrykim
You Can Make Changes & Test Stuff
#SEJSummit
#Searchmetrics @larrykim
You Can Do Do
this with $50!
Future-Proof Audience Segmentation
#SEJSummit
#Searchmetrics @larrykim
3 Takeaways
1. Biggest Evolution in Ad Targeting in History of Advertising,
Ever.
2. Why? Combines the precision of email marketing with the s
cale of PPC marketing
3. Opens up unprecedented new marketing opportunities!
#SEJSummit
#Searchmetrics @larrykim
#SEJSummit
#Searchmetrics @larrykim

Contenu connexe

Tendances

Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, FailsRand Fishkin
 
Be the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenBe the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenTopRank Marketing Agency
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftRand Fishkin
 
Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017BuzzSumo
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PRTopRank Marketing Agency
 
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...Distilled
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetTopRank Marketing Agency
 
Craft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksCraft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksHubSpot
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...Distilled
 
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...Distilled
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowMichael Stricker
 
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...Internet Marketing Software - WordStream
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersRand Fishkin
 
How To Turn Brand Mentions Into Links [Learn Inbound 2019]
How To Turn Brand Mentions Into Links [Learn Inbound 2019]How To Turn Brand Mentions Into Links [Learn Inbound 2019]
How To Turn Brand Mentions Into Links [Learn Inbound 2019]James Brockbank
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsTopRank Marketing Agency
 
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Search Engine Journal
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Rand Fishkin
 

Tendances (20)

Why SEO That Used to Work, Fails
Why SEO That Used to Work, FailsWhy SEO That Used to Work, Fails
Why SEO That Used to Work, Fails
 
Be the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee OddenBe the Best Answer - Crescendo Webinar by Lee Odden
Be the Best Answer - Crescendo Webinar by Lee Odden
 
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must ShiftSEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
SEO in 2015: How Search Has Changed & How Marketers' Tactics Must Shift
 
10 Deadly Sins in Your PPC Account & How to Fix Them
10 Deadly Sins in Your PPC Account & How to Fix Them10 Deadly Sins in Your PPC Account & How to Fix Them
10 Deadly Sins in Your PPC Account & How to Fix Them
 
Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017Lee Odden, CEO TopRank Marketing ContentSEO 2017
Lee Odden, CEO TopRank Marketing ContentSEO 2017
 
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
Participation Marketing - Content Co-Creation, Influencers & Integration for PRParticipation Marketing - Content Co-Creation, Influencers & Integration for PR
Participation Marketing - Content Co-Creation,  Influencers & Integration for PR
 
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
SearchLove London 2015 | Larry Kim | 10 Crazy Paid Facebook & Twitter Adverti...
 
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing MeetThe Confluence Equation: Where B2B Content & Influencer Marketing Meet
The Confluence Equation: Where B2B Content & Influencer Marketing Meet
 
Craft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social NetworksCraft the Perfect Posts for the "Big 3" Social Networks
Craft the Perfect Posts for the "Big 3" Social Networks
 
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...SearchLove London 2015 | Wil Reynolds |  Using Paid Social and Adwords to Dri...
SearchLove London 2015 | Wil Reynolds | Using Paid Social and Adwords to Dri...
 
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
SearchLove Boston 2015 | Larry Kim, ‘Mad Science of PPC Marketing for Inbound...
 
How to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No TomorrowHow to Conversion Rate Optimize Like There's No Tomorrow
How to Conversion Rate Optimize Like There's No Tomorrow
 
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
5 Conversion Rate Hacks That Yield Massive 3-5x Conversion Rate Improvements ...
 
How CEOs Can Be Great Marketers
How CEOs Can Be Great MarketersHow CEOs Can Be Great Marketers
How CEOs Can Be Great Marketers
 
How To Turn Brand Mentions Into Links [Learn Inbound 2019]
How To Turn Brand Mentions Into Links [Learn Inbound 2019]How To Turn Brand Mentions Into Links [Learn Inbound 2019]
How To Turn Brand Mentions Into Links [Learn Inbound 2019]
 
Digital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public RelationsDigital Convergence: Integrated Marketing & Public Relations
Digital Convergence: Integrated Marketing & Public Relations
 
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
Cross-Channel Marketing Success for Big Brands by Rocco Baldassarre - #SEJSum...
 
Mastering the Art of Competitive Intelligence for Paid Search
Mastering the Art of Competitive Intelligence for Paid SearchMastering the Art of Competitive Intelligence for Paid Search
Mastering the Art of Competitive Intelligence for Paid Search
 
Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)Why Your Saas Marketing Sucks (and how to fix it)
Why Your Saas Marketing Sucks (and how to fix it)
 
Does AdWords Really Work?
Does AdWords Really Work?Does AdWords Really Work?
Does AdWords Really Work?
 

En vedette

Hacking Rankbrain by Larry Kim - #SEJSummit NY
Hacking Rankbrain by Larry Kim - #SEJSummit NYHacking Rankbrain by Larry Kim - #SEJSummit NY
Hacking Rankbrain by Larry Kim - #SEJSummit NYSearch Engine Journal
 
How to Streamline the Content Creation Process
How to Streamline the Content Creation Process How to Streamline the Content Creation Process
How to Streamline the Content Creation Process Search Engine Journal
 
Breaking destructive marketing habits ppt
Breaking destructive marketing habits pptBreaking destructive marketing habits ppt
Breaking destructive marketing habits pptsalomon dayan
 
An Introduction to Content Marketing
An Introduction to Content MarketingAn Introduction to Content Marketing
An Introduction to Content MarketingJoe Putnam
 
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream 5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream Search Engine Journal
 
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NY
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYGrasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NY
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYSearch Engine Journal
 
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Search Engine Journal
 
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Search Engine Journal
 
Fundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansFundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansCision
 
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...Search Engine Journal
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Search Engine Journal
 
Freelancers Forum: How To Find Freelance Clients
Freelancers Forum: How To Find Freelance Clients Freelancers Forum: How To Find Freelance Clients
Freelancers Forum: How To Find Freelance Clients Search Engine Journal
 
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker #SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker Search Engine Journal
 
The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
The Top Backlink Profiles of 2017 & How They Were Built with Rowe DigitalSearch Engine Journal
 
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren BakerLinkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren BakerSearch Engine Journal
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionSearch Engine Journal
 
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasMarketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasSearch Engine Journal
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEOSearch Engine Journal
 
Repurposing Content for Results | Pubcon SFIMA 2017
Repurposing Content for Results | Pubcon SFIMA 2017Repurposing Content for Results | Pubcon SFIMA 2017
Repurposing Content for Results | Pubcon SFIMA 2017Casie Gillette
 

En vedette (20)

Hacking Rankbrain by Larry Kim - #SEJSummit NY
Hacking Rankbrain by Larry Kim - #SEJSummit NYHacking Rankbrain by Larry Kim - #SEJSummit NY
Hacking Rankbrain by Larry Kim - #SEJSummit NY
 
How to Streamline the Content Creation Process
How to Streamline the Content Creation Process How to Streamline the Content Creation Process
How to Streamline the Content Creation Process
 
Breaking destructive marketing habits ppt
Breaking destructive marketing habits pptBreaking destructive marketing habits ppt
Breaking destructive marketing habits ppt
 
An Introduction to Content Marketing
An Introduction to Content MarketingAn Introduction to Content Marketing
An Introduction to Content Marketing
 
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream 5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream
5 Super Simple Ways to Dominate Your PPC KW Research w/ Wordstream
 
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NY
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NYGrasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NY
Grasping the “Why” Behind Local Search by Kristan Bauer - #SEJSummit NY
 
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
Inspired Marketing: How to Leverage Emotions in SEO by Keesa Schreane - #SEJS...
 
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
Making SEO Lemonade: Moving the Needle on Missed Opportunities by Bill Hunt -...
 
Fundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah EvansFundamentals for the New Era PR Pro with Sarah Evans
Fundamentals for the New Era PR Pro with Sarah Evans
 
Blog Content Editorial Management
Blog Content Editorial ManagementBlog Content Editorial Management
Blog Content Editorial Management
 
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...
#SEJThinkTank Webinar: Webinar 101: Using Webinars to Share, Educate, and Bui...
 
Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups Steal From the Startups: Growth Tactics for Grown Ups
Steal From the Startups: Growth Tactics for Grown Ups
 
Freelancers Forum: How To Find Freelance Clients
Freelancers Forum: How To Find Freelance Clients Freelancers Forum: How To Find Freelance Clients
Freelancers Forum: How To Find Freelance Clients
 
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker #SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
#SEJThinkTank: Link Building for 'Boring' Industries with Loren Baker
 
The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
The Top Backlink Profiles of 2017 & How They Were Built with Rowe Digital
 
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren BakerLinkbuilding in 2016: New Strategies & Resources with Loren Baker
Linkbuilding in 2016: New Strategies & Resources with Loren Baker
 
What’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 EditionWhat’s New in Universal Search: 2016 Edition
What’s New in Universal Search: 2016 Edition
 
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent CsutorasMarketing on Reddit: Tips That Make a Difference with Brent Csutoras
Marketing on Reddit: Tips That Make a Difference with Brent Csutoras
 
#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO#SEJThinkTank Understanding Dynamic Google SEO
#SEJThinkTank Understanding Dynamic Google SEO
 
Repurposing Content for Results | Pubcon SFIMA 2017
Repurposing Content for Results | Pubcon SFIMA 2017Repurposing Content for Results | Pubcon SFIMA 2017
Repurposing Content for Results | Pubcon SFIMA 2017
 

Similaire à Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City

5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your NicheBuzzSumo
 
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...Search Engine Journal
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Brent Csutoras
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Brent Csutoras
 
10 Hacks to 5x click-through rates
10 Hacks to 5x click-through rates10 Hacks to 5x click-through rates
10 Hacks to 5x click-through ratesEvett Shulman
 
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie MillerSEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie MillerSearch Engine Journal
 
CTR cheats - if you need...
CTR cheats - if you need...CTR cheats - if you need...
CTR cheats - if you need...Tuan Anh Nguyen
 
SearchLove San Diego 2017 | Larry Kim | Content Marketing Moneyball
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballSearchLove San Diego 2017 | Larry Kim | Content Marketing Moneyball
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballDistilled
 
Agile Search Strategy - Let the Data Decide!
Agile Search Strategy - Let the Data Decide!Agile Search Strategy - Let the Data Decide!
Agile Search Strategy - Let the Data Decide!Grant Simmons
 
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit AtlantaIs Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit AtlantaSearch Engine Journal
 
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...B2BCamp
 
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry Kim
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry Kim
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSearch Engine Journal
 
PPC hacks by Larry Kim
PPC hacks by Larry KimPPC hacks by Larry Kim
PPC hacks by Larry KimOutbrain
 
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)Internet Marketing Software - WordStream
 
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...Search Engine Journal
 
Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!GrowthHackers
 
Super League: 10 SEO Experiments That Will Blow Your Mind
Super League: 10 SEO Experiments That Will Blow Your MindSuper League: 10 SEO Experiments That Will Blow Your Mind
Super League: 10 SEO Experiments That Will Blow Your MindAnton Shulke
 

Similaire à Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City (20)

5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche5 Unusual Reasons To Create Content Outside Your Niche
5 Unusual Reasons To Create Content Outside Your Niche
 
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...
 
Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)Is Your Brand Missing Out On Reddit? (Part 2)
Is Your Brand Missing Out On Reddit? (Part 2)
 
Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?Big Brands & Reddit: Are You Missing Out?
Big Brands & Reddit: Are You Missing Out?
 
10 Hacks to 5x click-through rates
10 Hacks to 5x click-through rates10 Hacks to 5x click-through rates
10 Hacks to 5x click-through rates
 
10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates 10 Ridiculous Hacks to 5X Click-Through Rates
10 Ridiculous Hacks to 5X Click-Through Rates
 
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie MillerSEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller
SEJ Summit 2015: Mastering Social Media for Big Brands by Debbie Miller
 
CTR cheats - if you need...
CTR cheats - if you need...CTR cheats - if you need...
CTR cheats - if you need...
 
SearchLove San Diego 2017 | Larry Kim | Content Marketing Moneyball
SearchLove San Diego 2017 | Larry Kim | Content Marketing MoneyballSearchLove San Diego 2017 | Larry Kim | Content Marketing Moneyball
SearchLove San Diego 2017 | Larry Kim | Content Marketing Moneyball
 
Agile Search Strategy - Let the Data Decide!
Agile Search Strategy - Let the Data Decide!Agile Search Strategy - Let the Data Decide!
Agile Search Strategy - Let the Data Decide!
 
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit AtlantaIs Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta
Is Your Brand Missing Out On Reddit? by Brent Csutoras - #SEJSummit Atlanta
 
How to 2x Your Email Results with Pay-Per-Click Marketing (Webinar)
How to 2x Your Email Results with Pay-Per-Click Marketing (Webinar)How to 2x Your Email Results with Pay-Per-Click Marketing (Webinar)
How to 2x Your Email Results with Pay-Per-Click Marketing (Webinar)
 
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
The Five Highest Performing Marketing Tactics SalesLoft Performed in Our Year...
 
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry Kim
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry KimSEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry Kim
SEJ Summit 2017: The Top 7 PPC Hacks to Make You a Unicorn in 2017 by Larry Kim
 
PPC hacks by Larry Kim
PPC hacks by Larry KimPPC hacks by Larry Kim
PPC hacks by Larry Kim
 
The State of PPC Marketing in 2015 and Beyond
The State of PPC Marketing in 2015 and BeyondThe State of PPC Marketing in 2015 and Beyond
The State of PPC Marketing in 2015 and Beyond
 
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)
JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)
 
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
SEJ Summit 2015: Marketing that Moves the Bottom Line: Growth Hacking by Morg...
 
Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!Larry Kim's Top 10 Facebook Hacks of all time!
Larry Kim's Top 10 Facebook Hacks of all time!
 
Super League: 10 SEO Experiments That Will Blow Your Mind
Super League: 10 SEO Experiments That Will Blow Your MindSuper League: 10 SEO Experiments That Will Blow Your Mind
Super League: 10 SEO Experiments That Will Blow Your Mind
 

Plus de Search Engine Journal

Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessSearch Engine Journal
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO PredictionsSearch Engine Journal
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]Search Engine Journal
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysSearch Engine Journal
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSearch Engine Journal
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkSearch Engine Journal
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024Search Engine Journal
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropSearch Engine Journal
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI EraSearch Engine Journal
 
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersHow To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersSearch Engine Journal
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]Search Engine Journal
 
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekDisrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekSearch Engine Journal
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content EffectivenessSearch Engine Journal
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentSearch Engine Journal
 
5 Google Algorithm & AI Changes Agencies And Brands Need To Know
5 Google Algorithm & AI Changes Agencies And Brands Need To Know5 Google Algorithm & AI Changes Agencies And Brands Need To Know
5 Google Algorithm & AI Changes Agencies And Brands Need To KnowSearch Engine Journal
 
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
Secure Your 2024 SEO Budget With These Tips For Executive Buy-inSecure Your 2024 SEO Budget With These Tips For Executive Buy-in
Secure Your 2024 SEO Budget With These Tips For Executive Buy-inSearch Engine Journal
 
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Search Engine Journal
 

Plus de Search Engine Journal (20)

Holistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO SuccessHolistic Website Health & Technical Tips for SEO Success
Holistic Website Health & Technical Tips for SEO Success
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions9 Major Google Updates From 2023 & 2024 SEO Predictions
9 Major Google Updates From 2023 & 2024 SEO Predictions
 
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
10 Successful Ways To Improve Your SERP Rankings [With Ahrefs]
 
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 DaysHow An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
How An Enterprise Digital PR Firm Earns 100’s Of Links In 30 Days
 
SEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And OpportunitiesSEO In 2024: Top Priorities, Challenges, And Opportunities
SEO In 2024: Top Priorities, Challenges, And Opportunities
 
How We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven FrameworkHow We Built A Strong $10 Million Agency: A Proven Framework
How We Built A Strong $10 Million Agency: A Proven Framework
 
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 20242023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
2023 Google Algorithms & SEO's Future: Powerful Predictions For 2024
 
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
 
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly DropEmergency SEO: How To Recover When SERP Rankings Suddenly Drop
Emergency SEO: How To Recover When SERP Rankings Suddenly Drop
 
2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era2023 Survey Review: State Of Marketing Data Standards In The AI Era
2023 Survey Review: State Of Marketing Data Standards In The AI Era
 
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic ClustersHow To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
How To Boost 2024 SEO Performance With Pillar Pages & Topic Clusters
 
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
 
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
How to Perform Website Experiments [+ SEJ Experiment Walk-Through & Results]
 
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day WorkweekDisrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
Disrupting Agency Culture: Unleash The Power Of The Four-Day Workweek
 
7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness7 Key Metrics In Measuring Content Effectiveness
7 Key Metrics In Measuring Content Effectiveness
 
How To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better ContentHow To Use AI To Enhance Your SEO & Create Better Content
How To Use AI To Enhance Your SEO & Create Better Content
 
5 Google Algorithm & AI Changes Agencies And Brands Need To Know
5 Google Algorithm & AI Changes Agencies And Brands Need To Know5 Google Algorithm & AI Changes Agencies And Brands Need To Know
5 Google Algorithm & AI Changes Agencies And Brands Need To Know
 
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
Secure Your 2024 SEO Budget With These Tips For Executive Buy-inSecure Your 2024 SEO Budget With These Tips For Executive Buy-in
Secure Your 2024 SEO Budget With These Tips For Executive Buy-in
 
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
Unleash Your Campaign's Potential: Elevate Your Performance Marketing Game_Fi...
 

Dernier

Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchTINT Marketing
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxWill Haire
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfVWO
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckNedko Nedkov
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing courstegveersingh09
 

Dernier (20)

Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling ResearchIce Cream Brand Harmony Study - TINT Emotional Profiling Research
Ice Cream Brand Harmony Study - TINT Emotional Profiling Research
 
Amazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptxAmazon Seller New Product Launch Guide - 2024.pptx
Amazon Seller New Product Launch Guide - 2024.pptx
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
A_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdfA_B Testing Personalized Meditation Recommendations.pdf
A_B Testing Personalized Meditation Recommendations.pdf
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch DeckPodvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
Podvertise.fm - Podcast Advertising Marketplace - Startup Pitch Deck
 
Ppt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing coursPpt regarding of Digital Marketing cours
Ppt regarding of Digital Marketing cours
 

Harnessing the Awesome Power of Identity-Based PPC Marketing by Larry Kim - #SEJSummit New York City