List of links

2. • Brands are afraid of Reddit
• Feel Reddit hates marketers, but they really don’t
• http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
• Brands want Engagement, but on their terms
• Brands don’t understand Reddit
• Not willing to learn or market specifically to the Reddit audience
#SEJThinkTank

3. Are you currently running
marketing campaigns on
Reddit?
#SEJThinkTank
A. Yes
B. No, because Reddit
scares me
C. No, I just never really
thought about it
D. I have in the past

4. Regardless the reason, if you’re ignoring
Reddit, you are missing out on what could
be one of the best marketing opportunities
for your company.. And here is why!
#SEJThinkTank

6. #SEJSummit
#Searchmetrics
Date UVs PVs
2011 13 mil 1 bil
2013 85 mil 4 bil
2015 171 mil 7.5 bil

8. #SEJThinkTank

9. #SEJThinkTank

10. We're looking forward to continuing our
experiment with reddit advertising -- In less
than a month we're seeing better
responses, statistics and engagement from
the reddit community. We're looking
forward to making more of an investment
going forward.
- Director Social Media & Audience Engagement
#SEJThinkTank

11. The response we received was everything
we could have asked for and more.
- Sr. Director of Marketing
iCrossing
#SEJThinkTank

13.  Designed for Reddit
 Connects their Brand with Redditors
 Uses Self Post format
 /r/finance/
#SEJThinkTank

14.  Stayed involved the entire time
 Light hearted / humor
#SEJThinkTank

15. #SEJThinkTank

16. #SEJThinkTank

17.  Delivered (personally)
#SEJThinkTank

18. And at the end of the day, we obviously hope you end up picking
Transamerica. But if you are at least able to walk away and make a
better, informed decision, that’s really the win, because financial
literacy is so low across the board.
We want to go towards that captive audience and just kind of have
them be a mini-focus group in terms of what they wanna know about
financial terms and how can we help.
#SEJSummit
#Searchmetrics

19. • Brand Awareness
• Content Ideas (beyond reddit)
• Direct customer engagement
• Focus Group Feedback
• Articles / Links
#SEJThinkTank

21.  Designed for Reddit
 Uses Self Post format
 Peaks User Interest
 Engaged & Friendly
#SEJThinkTank
If you could have one thing from Amazon, what would it be?

22. #SEJThinkTank

23. #SEJThinkTank

24. #SEJThinkTank

25. #SEJThinkTank

26. Within hours of topping the front page, the story of our
Nissan/Amazon partnership showed up across more than 150 articles
in 30 countries.
The story quickly became the #1 trending topic on Reddit. Even Jerry
Seinfeld took a break from his “Ask Me Anything” to comment,
wondering if the box was real or a hoax? The story leaped from Reddit
and spread across the rest of the internet… The campaign was
covered in 35 countries and on 5 continents making it a story that was
almost as big as the box itself.
#SEJSummit
#Searchmetrics

27. • Brand Awareness
• Direct customer engagement
• Articles / Links
• Awards (Shorty)
#SEJSummit
#Searchmetrics

29.  Set Their AMA Direction
 Linked to Resources
 Updated Post
#SEJThinkTank

30.  Engaged
 Personable
 7,800+ Comments
#SEJThinkTank

31.  Brand Awareness
 Direct customer engagement
 Articles / Links
#SEJSummit
#Searchmetrics

32. #SEJThinkTank
3Takeaways
1. Reddit is Valuable
2. Cater to Reddit
3. Stay Engaged

33.  Identify the right people to run your campaign (or AMA)
 Review Similar campaigns to see what worked and failed
 Be genuine, transparent, and engaged (through entire campaign)
 Embrace tough questions
 Identify the right Subreddit and Target Audience
 Create your campaign for Redditors
 Know the right format for your audience
#SEJThinkTank

34. #SEJThinkTank
Resources
 http://www.slideshare.net/MikeCole1/brands-that-were-awesome-on-reddit-2013-30801823
 http://www.slideshare.net/reddit/reddit-ads-2014
 https://www.reddit.com/wiki/brandiquette (@happysquid)
 http://industry.shortyawards.com/nominee/6th_annual/59/nissan-versa-note-amazon-partnership
 http://www.slideshare.net/Sonic-Boom/state-of-public-discourse
 http://www.slideshare.net/BrentCsutoras/having-long-term-success-with-reddit
 http://www.reddit.com/comments/282mzu/transamerica_wants_to_help_reddit_make_dollars/
 http://www.reddit.com/comments/1q1ke7/thank_you_reddit/
 http://www.reddit.com/r/pics/comments/1ujmq0/whats_the_largest_item_you_can_have_shipped_
from/
 http://www.reddit.com/comments/1vva6g/thank_you_reddit_for_making_our_huge_amazon_box_
a/
 http://www.reddit.com/r/IAmA/comments/15iaet/iama_cpu_architect_and_designer_at_intel_ama
 http://www.reddit.com/r/IAmA/comments/1ycs5l/hi_reddit_im_brian_krzanich_ceo_of_intel_ask_m
e/
 http://www.searchenginejournal.com/

35. @brentcsutoras
/in/brentcsutoras
+brentcsutoras