11. economic value
CUSTOMIZATION
COMMODITIZATION
pine & gilmore (2007)
12. social currency
“In exchange for your knowledge and
added value to the Seats2meet.com
network we offer workspaces with Wifi,
lunch as well as coffee & tea facilities”
25. VIRTUALITY & REALITY =
3RDSPACE
“A third space is any experience
that has elements of both Reality
and Virtuality, not being purely
first space (Reality) nor second
space (Virtuality).”
Joseph Pine (2012)