Communication is a fundamental skill, but a difficult art. Storytelling is a marvelous tool to help getting yout point accross to others. Psychology explains why.
A meta story.
36. When the connection is rarely activated,
this wire has a very low conductivity.
It means that a lot of energy is requested to
activate the neighbor neurons.
37. By repeating the usage of this wire, the
conductivity increases.
And less and less effort is requested to
activate the neuron.
38. So you don’t need any energy to think
about your idea. It is natural as it is fully
integrated in your world.
55. Listening to a story has automatically a relaxing
effect on the audience.
56. We have all been conditioned at an early age by
matching hearing a story with a pleasurable time.
57. And thus, the concept of story is linked
in our world with such interesting topics
for the speaker such as …
Listening mode
Ready to Learn
Good time
78. So that the same neurons are activated again and again.
79. The main point is to improve connection
conductivity between the neurons of your idea and
neurons of your audience’s world.
So that less and less effort is requested for your
audience to activate the neurons of your idea.
97. This is a Meta story.
This story uses the same enablers that
one’s describes in the story.
98. If I succeeded to
keep your
attention until
page n°98, these
enablers may
have some power.
99. Reference
Nancy Duarte
CEO and author. Passionate about persuasion and visual
stories used in business.
Really the queen of storytelling. Her bestselling book
“Resonate” is absolutely a must to read if you want to go
deeper in storytelling.
Follow her on Twitter : @nancyduarte
Or more information on : www.duarte.com
100. Thank you !!!
Follow me on twitter : @BrainSlideStory
If you enjoyed reading this story, share it with your friends.