Nick Fitt, Senior Corporate Sales Manager at SecureTrading presents at the Annual Bingo Summit 2011 • SecureTrading, with many years of global gaming experience, will look at and consider just a few of the issues to be overcome and the payments methods required to deliver world class gaming payments support in the current and future industry climate. • The Current Environment – what regulations do you have to consider? Why do you receive declines? What is the accepted Modus Operandi? • The Coming Environment – SecureTrading show you how to increase conversion and optimisation whilst still managing player expectations, as well as develop a forward looking Modus Operandi.

1. Evolving Payments in Gaming Presented by: Nick Fitt Date: 1st June 2011

2. The Current Environment Regulation Declines Accepted Modus Operandi The Coming Environment Conversion and optimisation Managing player expectations Forward looking Modus Operandi Agenda

3. The Current Environment

4. Differing taxation strategies, revenue or restriction Potential currency restrictions Tier 1 Acquirers fear reprisals from grey trading Cost Per Acquisition increases? Life expectancy Regulation

5. Reason? Regulatory controls; regulator, issuer, acquirer? Reason code available? Velocity – operator, bank, issuer who? Where? Player experience Just what does the player think? Pre paid cards eWallets, vouchers Declines

6. Tier 1 Acquirer Rules Based Fraud Screening, VBV/3DS, ext. AVS/KYC OCT/CFT/Cheques/Bank Transfers eWallets Vouchers (comparatively recent) Common Purse (non pure plays) Think Globally Accepted Modus Operandi

7. The Coming Environment

8. Clarity of messaging within the cashier Machine Learning? Alt tabs? Payments in Marketing The correct processing partnerships “MOBILE” payments Local payments processing Cashier Conversion Optimisation

9. 99.9% of the time, you are deemed responsible Make sure you own the player decision Decline message control Priority of payments methods Less said the better Alt Tags for help Clarity in the cashier Managing Player Expectations

10. ISO and not just APACS processing support Local and regional payments support Credit cards and Debit cards Bank transfers FX controls Branded transfer services Local funds float for payouts Clear MO for decline management Intelligent use of e-wallets' and vouchers Less haste more speed, a pre paid card might be just a quick fix Put yourself in your players wallet Think locally and not globally Future Modus Operandi

11. Thinking locally requires many relationships; Banks, Payment and Financial Institutions Processors KYC and Fraud screening tools Technology companies Build or Buy (or both) But has many benefits; Better control CPA and marketing expectations Maintain sensible payments costs Provide a higher level of customer care Increase churn and lengthen player lifetime expectancies Conclusion

12. Thank-YouNick FittSenior Corporate Sales Manager Email: nick.fitt@uc.com Web: www.securetrading.com Twitter: @SecureTrading 12