SlideShare une entreprise Scribd logo
1  sur  28
Télécharger pour lire hors ligne
Social Media For Events
Lisa Colton
See3 Communications
lisa@see3.com @lisacolton
WHAT’S YOUR NEXT UPCOMING EVENT
WHERE YOU MIGHT USE SOCIAL MEDIA TO
PROMOTE, AMPLIFY OR ENGAGE PEOPLE?
POST IN THE CHAT!
Agenda
1. GOALS: why use social media at events
2. BEFORE: marketing, recruitment, engagement
3. DURING: conversation, deepening, amplifying
4. AFTER: applying, disseminating, curating
Social Media Boot Camp: Social Media for Events
Focus on the Goal
• Get more people to the
event
• Increase people talking
about the issue
• Increase action
• Amplify a meme
• Tell stories about the
organization
• Play an active role at
the event
What and How Do You Influence?
What Tools
Do You Use?
• Twitter
• Facebook
• YouTube
• Text Messaging
• Livestreaming
• Hashtags
Measurement
• Growth of network
• Activity
• Peer to peer connection
• Longevity
• Opt in
• Donations
• Long term retention
• Curation
• Amplification
What Do You Need to Scaffold?
BEFORE
THE
EVENT:
Create a
gravitational
center, &
exert force.
Pre: Get Organized For Event
• Hashtag & include in materials
• Live tweeting & Twitter wall plans
• Live blogging & guest bloggers plans
• Live stream broadcast
• Staffing video
interviews and clips
• Listen to early chatter
Centralized & Decentralized Use = Momentum
Use Hashtags!
Social Media Boot Camp: Social Media for Events
Build Momentum
Facebook shares are
highest after someone has
committed to the event.
Create opportunities and
content that’s worth
sharing!
DURING• Break down the
walls
• Bridge on site /
online
• Create sharable
content
• Encourage
engagement
• Create
connections in
the room
First, Make It Easy:
Anticipate Needs!
• Display hashtag
& handles of key
people
• Include in
introductions
• Include in
signage and
materials
Social Media Boot Camp: Social Media for Events
Design It In
What can you design to get people actively
engaged in the content & community
during an event?
– Tweet in questions! Have presenters take questions from
Twitter as well as verbal (great if livestreaming too!)
– Ask for input or reflections by Twitter or text, and read
aloud to surface new ideas and voices
– Like our Facebook page and post a photo (contest?)
– What’s one follow up action you’ll take following this
event? Get people to commit to action, and share it.
– Text opt in / donations in the moment
Twitter Walls
Text Message Participation
I Unplug To… Photo Booth
Tag people! Let them take pics of each
other and post themselves! Make
hashtag easily visible.
Share Your
SunriseWALKS Ex perience!
@Sunrise Day Cam p
@SunriseDayCam p
@SunriseDayCam p
#SunriseWALKS
Capturing the Moment
• Mini-video interviews
• Vine/Instagram videos
• “Roving Reporter”
• Photos
• Listening for insights ->
guest blogger invites
• Live tweeting
AFTER
• Provide assets to support
decentralized reporting, blogging
• Keep conversation going
• Penetrate deeper, impact
• Keep people engaging with each
other
• LISTEN! LISTEN! LISTEN!
Listening
• Who’s tweeting? Who’s blogging?
• Who is carrying forward the issues, not just
the event
• What memes maintained momentum? How
can you build on that?
• Who are nodes for next time?
Continue Conversation
Ask questions & share
resources in gathering
spaces:
•FB event
•FB group or page
populated by attendees
•Hashtag
•Even on your own
profile
Continue Action
Once you’ve earned attention, how to leverage it?
Use the spike to make long term connections.
- Follow key people
- RT action options
- Encourage use of #
Final Thoughts
• Play! Try things personally
• Think about logistics, implications
• Get your staff personally connected
• Be purposeful, don’t just fill space
• Integrate channels
• Curate & converse
Questions?
Examples to share?

Contenu connexe

Tendances

Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting   anthony quintano - denver news train - april 11-12,...Slides social reporting   anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...News Leaders Association's NewsTrain
 
Curation and Crowdsourcing for Journalists
Curation and Crowdsourcing for JournalistsCuration and Crowdsourcing for Journalists
Curation and Crowdsourcing for JournalistsMandy Jenkins
 
2014 church-and-social-media-issachar-conference
2014 church-and-social-media-issachar-conference2014 church-and-social-media-issachar-conference
2014 church-and-social-media-issachar-conferenceJason Kyle Scott
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for BusinessBetsy Emmons
 
Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
Effective Social Media is No Accident: A Roadmap for Injury Prevention SuccessEffective Social Media is No Accident: A Roadmap for Injury Prevention Success
Effective Social Media is No Accident: A Roadmap for Injury Prevention SuccessNedra Kline Weinreich
 
Foursquare Strategies
Foursquare StrategiesFoursquare Strategies
Foursquare StrategiesAndy Huston
 
Social Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsSocial Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsAndy Huston
 
How I Did It (Association of Fundraising Professionals International Conferen...
How I Did It (Association of Fundraising Professionals International Conferen...How I Did It (Association of Fundraising Professionals International Conferen...
How I Did It (Association of Fundraising Professionals International Conferen...Carie Lewis Carlson
 
How to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsHow to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsLisa Buyer
 
Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media Jonah Holland
 
10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 MinutesHeidi Miller
 
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...Andy Huston
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetAndy Huston
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise StoriesSteve Buttry
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Burrelles Luce
 
Using Social Media for Good: Mental Health, Suicide Prevention and Beyond
Using Social Media for Good: Mental Health, Suicide Prevention and BeyondUsing Social Media for Good: Mental Health, Suicide Prevention and Beyond
Using Social Media for Good: Mental Health, Suicide Prevention and BeyondNedra Kline Weinreich
 

Tendances (20)

Slides social reporting anthony quintano - denver news train - april 11-12,...
Slides social reporting   anthony quintano - denver news train - april 11-12,...Slides social reporting   anthony quintano - denver news train - april 11-12,...
Slides social reporting anthony quintano - denver news train - april 11-12,...
 
Curation and Crowdsourcing for Journalists
Curation and Crowdsourcing for JournalistsCuration and Crowdsourcing for Journalists
Curation and Crowdsourcing for Journalists
 
2014 church-and-social-media-issachar-conference
2014 church-and-social-media-issachar-conference2014 church-and-social-media-issachar-conference
2014 church-and-social-media-issachar-conference
 
Twitter for Business
Twitter for BusinessTwitter for Business
Twitter for Business
 
Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
Effective Social Media is No Accident: A Roadmap for Injury Prevention SuccessEffective Social Media is No Accident: A Roadmap for Injury Prevention Success
Effective Social Media is No Accident: A Roadmap for Injury Prevention Success
 
Foursquare Strategies
Foursquare StrategiesFoursquare Strategies
Foursquare Strategies
 
Social Media Strategy For Social Organizations
Social Media Strategy For Social OrganizationsSocial Media Strategy For Social Organizations
Social Media Strategy For Social Organizations
 
How I Did It (Association of Fundraising Professionals International Conferen...
How I Did It (Association of Fundraising Professionals International Conferen...How I Did It (Association of Fundraising Professionals International Conferen...
How I Did It (Association of Fundraising Professionals International Conferen...
 
How to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public RelationsHow to Promote Events with Social Media and Public Relations
How to Promote Events with Social Media and Public Relations
 
Hands-On Social Media Strategy
Hands-On Social Media StrategyHands-On Social Media Strategy
Hands-On Social Media Strategy
 
Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media Lewis Ginter Botanical Garden Volunteers & Social Media
Lewis Ginter Botanical Garden Volunteers & Social Media
 
10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes10 Social Media Things to Try in 10 Minutes
10 Social Media Things to Try in 10 Minutes
 
Beyond the basics
Beyond the basicsBeyond the basics
Beyond the basics
 
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
25 Ways To Get Traffic To Your Website - Center for Nonprofit Success - Socia...
 
Social Media 1
Social Media 1Social Media 1
Social Media 1
 
Socia media workshop
Socia media workshopSocia media workshop
Socia media workshop
 
Delta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development WorksheetDelta Sigma Phi - Social Media Strategy Development Worksheet
Delta Sigma Phi - Social Media Strategy Development Worksheet
 
Planning Digital Enterprise Stories
Planning Digital Enterprise StoriesPlanning Digital Enterprise Stories
Planning Digital Enterprise Stories
 
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
Twitter 101: Everything You Always Wanted to Know About Twitter, but Were Afr...
 
Using Social Media for Good: Mental Health, Suicide Prevention and Beyond
Using Social Media for Good: Mental Health, Suicide Prevention and BeyondUsing Social Media for Good: Mental Health, Suicide Prevention and Beyond
Using Social Media for Good: Mental Health, Suicide Prevention and Beyond
 

En vedette

En vedette (10)

Ema 20110207 social media for events v03
Ema 20110207 social media for events v03Ema 20110207 social media for events v03
Ema 20110207 social media for events v03
 
10 must have business apps
10 must have business apps10 must have business apps
10 must have business apps
 
Google panda
Google pandaGoogle panda
Google panda
 
How to Use Wikipedia
How to Use WikipediaHow to Use Wikipedia
How to Use Wikipedia
 
Social Networking
Social NetworkingSocial Networking
Social Networking
 
Social media 2011
Social media 2011Social media 2011
Social media 2011
 
Google’s guidelines on mobile seo
Google’s guidelines on mobile seoGoogle’s guidelines on mobile seo
Google’s guidelines on mobile seo
 
Facebook timeline for brands new admin levels
Facebook timeline for brands new admin levelsFacebook timeline for brands new admin levels
Facebook timeline for brands new admin levels
 
Optimizing Your Practice for Online Visibility
Optimizing Your Practice for Online VisibilityOptimizing Your Practice for Online Visibility
Optimizing Your Practice for Online Visibility
 
Why social media courses can work for you
Why social media courses can work for youWhy social media courses can work for you
Why social media courses can work for you
 

Similaire à Social Media Boot Camp: Social Media for Events

Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors WorkshopSteve Buttry
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleAnne Sigman
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]CanadaHelps / MyCharityConnects
 
Social Media 101 for Nonprofits: Nuts & Bolts
Social Media 101 for Nonprofits: Nuts & BoltsSocial Media 101 for Nonprofits: Nuts & Bolts
Social Media 101 for Nonprofits: Nuts & BoltsAmanda Levinson
 
Fundraising using social media: A briefing
Fundraising using social media: A briefingFundraising using social media: A briefing
Fundraising using social media: A briefingMark Walker
 
Marketing using social media
Marketing using social mediaMarketing using social media
Marketing using social mediaMark Walker
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Chris Snider
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation:  Amplifying Your Message, Finding your C...Social Media Listening and Curation:  Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...Susan Tenby
 
Social Ministry
Social MinistrySocial Ministry
Social MinistryLiz Carver
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising ProgramSusan Tenby
 
Social Media And Politics
Social Media And PoliticsSocial Media And Politics
Social Media And PoliticsPhilippe Bossin
 
Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Mirzam86
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social MediaCosmic
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionEventbrite
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social mediaSarah Khan
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcampdirectionsym
 
Social Media Campaigns #getresults
Social Media Campaigns #getresultsSocial Media Campaigns #getresults
Social Media Campaigns #getresultsSusan T. Evans
 
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJASocial Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJALisa Colton
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcampdirectionsym
 

Similaire à Social Media Boot Camp: Social Media for Events (20)

Engagement Editors Workshop
Engagement Editors WorkshopEngagement Editors Workshop
Engagement Editors Workshop
 
How to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycleHow to leverage social media throughout your event life cycle
How to leverage social media throughout your event life cycle
 
Office hours 08 11 15 - Social Media for your DV org
Office hours 08 11 15 - Social Media for your DV orgOffice hours 08 11 15 - Social Media for your DV org
Office hours 08 11 15 - Social Media for your DV org
 
MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]MyCharityConnects Peel - Social Media Planning [2010-11-18]
MyCharityConnects Peel - Social Media Planning [2010-11-18]
 
Social Media 101 for Nonprofits: Nuts & Bolts
Social Media 101 for Nonprofits: Nuts & BoltsSocial Media 101 for Nonprofits: Nuts & Bolts
Social Media 101 for Nonprofits: Nuts & Bolts
 
Fundraising using social media: A briefing
Fundraising using social media: A briefingFundraising using social media: A briefing
Fundraising using social media: A briefing
 
Marketing using social media
Marketing using social mediaMarketing using social media
Marketing using social media
 
Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017Social Media Strategy Workshop - 2017
Social Media Strategy Workshop - 2017
 
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
Social Media Listening and Curation:  Amplifying Your Message, Finding your C...Social Media Listening and Curation:  Amplifying Your Message, Finding your C...
Social Media Listening and Curation: Amplifying Your Message, Finding your C...
 
Social Ministry
Social MinistrySocial Ministry
Social Ministry
 
Social Media and your Fundraising Program
Social Media and your Fundraising ProgramSocial Media and your Fundraising Program
Social Media and your Fundraising Program
 
Social Media And Politics
Social Media And PoliticsSocial Media And Politics
Social Media And Politics
 
Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)Caseivpresentation 090405211009-phpapp02(1)
Caseivpresentation 090405211009-phpapp02(1)
 
Introduction to Social Media
Introduction to Social MediaIntroduction to Social Media
Introduction to Social Media
 
Tapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event PromotionTapping the Power of Social Media for Event Promotion
Tapping the Power of Social Media for Event Promotion
 
How to build community on social media
How to build community on social mediaHow to build community on social media
How to build community on social media
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcamp
 
Social Media Campaigns #getresults
Social Media Campaigns #getresultsSocial Media Campaigns #getresults
Social Media Campaigns #getresults
 
Social Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJASocial Media For Events, Wiener Center, UJA
Social Media For Events, Wiener Center, UJA
 
Socialmediabootcamp
SocialmediabootcampSocialmediabootcamp
Socialmediabootcamp
 

Plus de See3 Communications

Boost Fundraising and Engagement With Personalized Video
Boost Fundraising and Engagement With Personalized VideoBoost Fundraising and Engagement With Personalized Video
Boost Fundraising and Engagement With Personalized VideoSee3 Communications
 
Stories Matter: Equity in Storytelling for the Digital Age
Stories Matter: Equity in Storytelling for the Digital AgeStories Matter: Equity in Storytelling for the Digital Age
Stories Matter: Equity in Storytelling for the Digital AgeSee3 Communications
 
Onboard 2017 | Why Brands Matter for Nonprofits
Onboard 2017 | Why Brands Matter for NonprofitsOnboard 2017 | Why Brands Matter for Nonprofits
Onboard 2017 | Why Brands Matter for NonprofitsSee3 Communications
 
Hispanic Digital Marketing for Nonprofits
Hispanic Digital Marketing for NonprofitsHispanic Digital Marketing for Nonprofits
Hispanic Digital Marketing for NonprofitsSee3 Communications
 
Diversity webinar: Creating inclusion strategies
Diversity webinar: Creating inclusion strategiesDiversity webinar: Creating inclusion strategies
Diversity webinar: Creating inclusion strategiesSee3 Communications
 
Using you tube to raise money for your nonprofit
Using you tube to raise money for your nonprofitUsing you tube to raise money for your nonprofit
Using you tube to raise money for your nonprofitSee3 Communications
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501techSee3 Communications
 
Put Your Audience First: How to Build an Effective Persona
Put Your Audience First: How to Build an Effective PersonaPut Your Audience First: How to Build an Effective Persona
Put Your Audience First: How to Build an Effective PersonaSee3 Communications
 
Matterness: Making People Matter More in a Social World
Matterness: Making People Matter More in a Social World Matterness: Making People Matter More in a Social World
Matterness: Making People Matter More in a Social World See3 Communications
 
Brandraising: How to Create Relationship-Building Communications
Brandraising: How to Create Relationship-Building CommunicationsBrandraising: How to Create Relationship-Building Communications
Brandraising: How to Create Relationship-Building CommunicationsSee3 Communications
 
Video as an Engine for Nonprofit Growth: A Case Study
Video as an Engine for Nonprofit Growth: A Case StudyVideo as an Engine for Nonprofit Growth: A Case Study
Video as an Engine for Nonprofit Growth: A Case StudySee3 Communications
 
Content Marketing for Social Good
Content Marketing for Social GoodContent Marketing for Social Good
Content Marketing for Social GoodSee3 Communications
 
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)See3 Communications
 
Increasing Video Views and Engagement with Captions
Increasing Video Views and Engagement with CaptionsIncreasing Video Views and Engagement with Captions
Increasing Video Views and Engagement with CaptionsSee3 Communications
 
Putting the Strategy into Strategic Communications
Putting the Strategy into Strategic CommunicationsPutting the Strategy into Strategic Communications
Putting the Strategy into Strategic CommunicationsSee3 Communications
 
Into Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit VideoInto Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit VideoSee3 Communications
 

Plus de See3 Communications (20)

Boost Fundraising and Engagement With Personalized Video
Boost Fundraising and Engagement With Personalized VideoBoost Fundraising and Engagement With Personalized Video
Boost Fundraising and Engagement With Personalized Video
 
Stories Matter: Equity in Storytelling for the Digital Age
Stories Matter: Equity in Storytelling for the Digital AgeStories Matter: Equity in Storytelling for the Digital Age
Stories Matter: Equity in Storytelling for the Digital Age
 
Onboard 2017 | Why Brands Matter for Nonprofits
Onboard 2017 | Why Brands Matter for NonprofitsOnboard 2017 | Why Brands Matter for Nonprofits
Onboard 2017 | Why Brands Matter for Nonprofits
 
Future-Proof Digital
Future-Proof DigitalFuture-Proof Digital
Future-Proof Digital
 
Hispanic Digital Marketing for Nonprofits
Hispanic Digital Marketing for NonprofitsHispanic Digital Marketing for Nonprofits
Hispanic Digital Marketing for Nonprofits
 
RFP Dating Game
RFP Dating GameRFP Dating Game
RFP Dating Game
 
See3 Diversity Webinar
See3 Diversity WebinarSee3 Diversity Webinar
See3 Diversity Webinar
 
Diversity webinar: Creating inclusion strategies
Diversity webinar: Creating inclusion strategiesDiversity webinar: Creating inclusion strategies
Diversity webinar: Creating inclusion strategies
 
Using you tube to raise money for your nonprofit
Using you tube to raise money for your nonprofitUsing you tube to raise money for your nonprofit
Using you tube to raise money for your nonprofit
 
Social media for fundraising 501tech
Social media for fundraising 501techSocial media for fundraising 501tech
Social media for fundraising 501tech
 
Put Your Audience First: How to Build an Effective Persona
Put Your Audience First: How to Build an Effective PersonaPut Your Audience First: How to Build an Effective Persona
Put Your Audience First: How to Build an Effective Persona
 
Matterness: Making People Matter More in a Social World
Matterness: Making People Matter More in a Social World Matterness: Making People Matter More in a Social World
Matterness: Making People Matter More in a Social World
 
Brandraising: How to Create Relationship-Building Communications
Brandraising: How to Create Relationship-Building CommunicationsBrandraising: How to Create Relationship-Building Communications
Brandraising: How to Create Relationship-Building Communications
 
Video as an Engine for Nonprofit Growth: A Case Study
Video as an Engine for Nonprofit Growth: A Case StudyVideo as an Engine for Nonprofit Growth: A Case Study
Video as an Engine for Nonprofit Growth: A Case Study
 
Content Marketing for Social Good
Content Marketing for Social GoodContent Marketing for Social Good
Content Marketing for Social Good
 
The RFP Dating Game
The RFP Dating GameThe RFP Dating Game
The RFP Dating Game
 
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
Storymakers 2014: Creating a Breakout Story (Hosted by TechSoup)
 
Increasing Video Views and Engagement with Captions
Increasing Video Views and Engagement with CaptionsIncreasing Video Views and Engagement with Captions
Increasing Video Views and Engagement with Captions
 
Putting the Strategy into Strategic Communications
Putting the Strategy into Strategic CommunicationsPutting the Strategy into Strategic Communications
Putting the Strategy into Strategic Communications
 
Into Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit VideoInto Focus - A Benchmark Guide to Nonprofit Video
Into Focus - A Benchmark Guide to Nonprofit Video
 

Dernier

THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...Riches General marchandise
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịUreka Media Vietnam CO., LTD
 
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.lindseyjanelladuran
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial managementHazel Johnson
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"SocioCosmos
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealSocioCosmos
 

Dernier (6)

THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
THE DIGITAL MINE:Striking Gold in The Digital Mine: Attracting Leads and Maki...
 
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thịNhững điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
Những điều cơ bản về AI - Hướng dẫn hiểu và ứng dụng AI cho nhà tiếp thị
 
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
BLOGGING. PPT. PTASK. 10-ST.LEOTHEGREAT.
 
Fintech app development company with financial management
Fintech app development company with financial managementFintech app development company with financial management
Fintech app development company with financial management
 
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos""Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
"Beyond Limits: Powering Your YouTube Ascent with Socio Cosmos"
 
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive DealRevolutionize Your Pinterest: Socio Cosmos Exclusive Deal
Revolutionize Your Pinterest: Socio Cosmos Exclusive Deal
 

Social Media Boot Camp: Social Media for Events

  • 1. Social Media For Events Lisa Colton See3 Communications lisa@see3.com @lisacolton WHAT’S YOUR NEXT UPCOMING EVENT WHERE YOU MIGHT USE SOCIAL MEDIA TO PROMOTE, AMPLIFY OR ENGAGE PEOPLE? POST IN THE CHAT!
  • 2. Agenda 1. GOALS: why use social media at events 2. BEFORE: marketing, recruitment, engagement 3. DURING: conversation, deepening, amplifying 4. AFTER: applying, disseminating, curating
  • 4. Focus on the Goal • Get more people to the event • Increase people talking about the issue • Increase action • Amplify a meme • Tell stories about the organization • Play an active role at the event
  • 5. What and How Do You Influence?
  • 6. What Tools Do You Use? • Twitter • Facebook • YouTube • Text Messaging • Livestreaming • Hashtags
  • 7. Measurement • Growth of network • Activity • Peer to peer connection • Longevity • Opt in • Donations • Long term retention • Curation • Amplification
  • 8. What Do You Need to Scaffold?
  • 10. Pre: Get Organized For Event • Hashtag & include in materials • Live tweeting & Twitter wall plans • Live blogging & guest bloggers plans • Live stream broadcast • Staffing video interviews and clips • Listen to early chatter
  • 11. Centralized & Decentralized Use = Momentum Use Hashtags!
  • 13. Build Momentum Facebook shares are highest after someone has committed to the event. Create opportunities and content that’s worth sharing!
  • 14. DURING• Break down the walls • Bridge on site / online • Create sharable content • Encourage engagement • Create connections in the room
  • 15. First, Make It Easy: Anticipate Needs! • Display hashtag & handles of key people • Include in introductions • Include in signage and materials
  • 17. Design It In What can you design to get people actively engaged in the content & community during an event? – Tweet in questions! Have presenters take questions from Twitter as well as verbal (great if livestreaming too!) – Ask for input or reflections by Twitter or text, and read aloud to surface new ideas and voices – Like our Facebook page and post a photo (contest?) – What’s one follow up action you’ll take following this event? Get people to commit to action, and share it. – Text opt in / donations in the moment
  • 20. I Unplug To… Photo Booth Tag people! Let them take pics of each other and post themselves! Make hashtag easily visible.
  • 21. Share Your SunriseWALKS Ex perience! @Sunrise Day Cam p @SunriseDayCam p @SunriseDayCam p #SunriseWALKS
  • 22. Capturing the Moment • Mini-video interviews • Vine/Instagram videos • “Roving Reporter” • Photos • Listening for insights -> guest blogger invites • Live tweeting
  • 23. AFTER • Provide assets to support decentralized reporting, blogging • Keep conversation going • Penetrate deeper, impact • Keep people engaging with each other • LISTEN! LISTEN! LISTEN!
  • 24. Listening • Who’s tweeting? Who’s blogging? • Who is carrying forward the issues, not just the event • What memes maintained momentum? How can you build on that? • Who are nodes for next time?
  • 25. Continue Conversation Ask questions & share resources in gathering spaces: •FB event •FB group or page populated by attendees •Hashtag •Even on your own profile
  • 26. Continue Action Once you’ve earned attention, how to leverage it? Use the spike to make long term connections. - Follow key people - RT action options - Encourage use of #
  • 27. Final Thoughts • Play! Try things personally • Think about logistics, implications • Get your staff personally connected • Be purposeful, don’t just fill space • Integrate channels • Curate & converse