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Incorporating Video Into Non-Profit Messaging

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See3 Communications
See3 Communications

"Incorporating video into non-profit messaging" presented by Michael Hoffman and Stacy Laiderman for the Making Media Connections Conference

Economy & FinanceBusiness
1 of 35
Incorporating Video into Nonprofit Messaging Michael Hoffman , CEO Stacy Laiderman , Project Coordinator www.see3.net
Overview: ,[object Object],[object Object],[object Object],[object Object],[object Object]
This is Our World Each day: 200,000,000 video views 200,000 new videos uploaded
Information OVERLOAD
Video has the power to break through.
Video: It’s what’s for dinner.
Your website is your channel.
Be portable.
And she told 2 friends and so on and so on…
[object Object],[object Object],[object Object],[object Object],[object Object]
 
Goals: Amnesty International  Engage broad public on issue of torture  “ Viral video”  Direct viewers to website for action  Make a complex issue accessible
Solution: Amnesty International  Three 30-60 second impact videos  Dark humor regarding the issue of torture  Videos to encourage thinking and action
Beyond the dinner video… ?
A Dinner Video can become... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Build a Media Library
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],*Courtesy of Andy Goodman
Determining Factors: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Man-on-the-Street
PSA
Documentary
Dramatic
Compelling content & character.
Editing Creates the Story
DIY
10 Tips for Shooting Video for the Web 1. Tell a story 2. Keep the audience in mind 3. Make a clear call to action 4. Shoot video with repurposing in mind 5. Think outside of the box
[object Object],[object Object],[object Object],[object Object],[object Object]
The Usual Suspects.
Reach beyond the choir.
 
 
 
Video is a means, not an end.
Take-aways: ,[object Object],[object Object],[object Object],[object Object]
www.see3.net

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