Can teeny tiny video save the day? See3 CEO Michael Hoffman made this presentation, on how to use microvideo apps like Vine and Instagram for nonprofits marketing, at SXSW 2014. Browse these slides for great video examples, production tips, and best practices for distribution.

1. Teeny Tiny
Video Great Big
Impact
Can super-short video save the day?
#teenytiny

2. Welcome
• Well hello there!
o Aaron Bramley - @AaronMSB
o Michael Hoffman - @Michael_Hoffman
o Bill Simmon - @BillSimmon
• And who might you be?
• Thank you for coming. #teenytiny

3. What Are We Doing Today?
• Evaluating a new communications tool.
• Answering a very important question.
• Making some content.
• Using #teenytiny.

4. What Are the Apps?
• Vine
• Instagram
• Mixbit

5. Vine
14 months old
A Twitter Production
6 Seconds of Video
Touch the screen to record
Great for stop motion
Works well in collections

6. Instagram
• Photo-sharing App (Added Video Last
June)
• Up to 15 Seconds
• Editable
• Owned by Facebook
• 150M Active Users (1.2B “Likes” per Day)
• User Accounts Can Be Private

7. Mixbit
• Launched publicly in August, 2013
• From the creators of YouTube
• Videos up to an hour
• Clips max of 16 seconds
• Virtually no cause content
• Lots of functionality

8. Mixbit

9. How are Nonprofits Using Super-Short Video?
• Thank You Videos
• Fundraising Videos
• Mission Execution

10. Thank You Videos
Super easy to use short video to thank donors
and advocates
•The Thank You Stamp
•Diabetes UK - Fundraising Thank You
•Another UK Charity

11. Fundraising Videos
● BCEFA (Instagram)
● Wide Angle Youth Media (Vine)
● Testicular Cancer Society (Vine)
● Practical Action (Vine)

12. Mission Execution
• ASH - What Happens Every 6 Seconds
• Dave Thomas Foundation - #NationalAdoptionMonth
• UNOS - This Breath Made Possible
• BFAS - A Friend Like Tuna

13. What Types of Videos Work Best?
• Stop Motion
• Before & After
• Linear Storytelling

14. Stop Motion
#teenytiny
@meagancignoli 1 2 3
@pinot 1 2 3
etc. 1 2 3 4
NTC Video from See3

15. Before and After
Zach King is pretty much all you need to see
with Before and After.
It’s Magic!
How can we use this in a social cause
context?

16. The Super-Short Story
• Consider the 6-word story

17. The Super-Short Story
For sale: baby shoes, never worn.
- Ernest Hemingway...maybe

18. The Super-Short Story

19. The Super-Short Story
• Consider the 6-word story
• Missing - 5 Second Films
• Charity Water
• Reporting on Events
• Down with Nets
• Greenpeace

20. How Do We Do It?
What Works in
Production?

21. Stop Motion
• Plan Your Shoot (do the math)
• Do a Few Test-Shots
• Lock Down Your Camera (phone)
• Shoot Stills & Convert (instagram-only)
• Consistent Lighting?

22. Before and After
• It’s all in the cut
• Tripod helps - need to continue the exact
shot
• Similar to stop motion
• Best to do with a partner
• Distract with sound
• Practice!

23. The Super-Short Story
• What’s your goal?
• Define your “plot.”
• Who is your character?
• Craft your accompanying message.
• K.I.S.S.

24. How Do People See It?
• YouTube Compilations
• Hashtags
• Building a Network of Followers

25. YouTube Compilations
•
• Works great to collect #hashtag videos and
share
• Allows you to curate and moderate #hashtag
• Better for embedding
• Eg. Six Second Science
Works great for Vine Videos on theme

26. Hashtags
• Let your community make videos for you
• Connect to specific communities
• Track conversations across social media
• App-specific
• Nobody “owns” a hashtag (ex. #btv #psfr #teenytiny)

27. Building a Network of Followers
• Like all other social media
o Quid pro quo
o Be a human being
o Ask for shares
o Consistent, quality content
• Use your other channels
• Experimentation is rewarded