Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
5 Secrets to Using LinkedIn to Make Recruiting More Efficient
1. ondensed)
5 Secrets. Shhh!
5 Secrets for a Competitive Recruiting Advantage on LinkedIn:
A 30-minute Primer for Talent Acquisition Leaders
Secondary: Reverse Logo on Color Background
When a dark background is necessary, use the Ajax logotype in
white and grey against a color background from the Ajax palette.
2. Agenda
In the next 7 minutes:
The Big Question
3 Things We Know the Solution Will Include
The Solution
Next Step
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3. How do you get a
whole company
aligned?
(And why should you care?)
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4. How you see your company
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14. E.g., Results
1.00
When Ajax researched employee brand alignment within the digital marketing space,
we analyzed 51,608 employees at the 50 biggest companies. We found significant
discrepancies between how companies articulate their brand message and how
employees do (or don’t do) the same.
69.6%
0.67
}
60.9%
Brand erosion
caused by
misalignment.
Company Keyword Engagement
Employee Keyword Engagement
34.3%
0.33
26.4%
19.6%
15.2%
16.9%
16.8%
13.0%
8.7%
0
10.4%
9.6%
6.5%
5.9%
4.4%
3.1%
0%
Marketing
Media
Interactive
Digital
Social
Brand
Mobile
Engagement
1.5%
Audience
Keywords
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15. touch points per offer
first year turnover
90-day review ratings
time to fill
ratio accepts/offers
cost per hire
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19. Based on your requests, here are 2 useful links:
http://socialmediagovernance.com/policies.php (Examples of published policies & guidelines.)
http://www.shoutlet.com/blog/2013/03/10-guidelines-to-include-in-your-social-media-policy/ (Considerations.)
Guidelines
Strategies for winning.
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31. Put existing company
messaging into language
that employees can
use in casual conversation.
Give employees the ability
to genuinely make that
messaging part of their
online identity.
(Resist the urge to
over-think things.)
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32. Professionals want genuine, effective digital
profiles and good answer to the question,
“What do you do?”
Companies want aligned employer branding
and greater reach.
Everybody wins.
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33. Brand Amplifier
Scaling this is not trivial.
Tools like Ajax’s Brand
Amplifier can help provide
messaging and profile
development support to
dispersed teams.
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34. Action!
1. Set your goals: figure out what the company
wants to say.
2. Activate your employees: help them figure out
what they want to say, and show them how
leveraging the company’s message can help
them amplify their brands.
3. Learn LinkedIn: use LinkedIn to get the word
out as efficiently as possible.
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35. “Without continual growth and
progress, such words as
improvement, achievement,
and success have no meaning.”
–Benjamin Franklin
Jason Seiden, CEO
Ajax Workforce Marketing
jason@ajaxwm.com
in/seiden
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