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Similaire à Why Design Matters More Than Ever. Vivian Selbo's Media Next presentation 10/20/2014
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Why Design Matters More Than Ever. Vivian Selbo's Media Next presentation 10/20/2014
- 2. Why does design matter more than ever?
- 3. Responsive … to How? what? whom When? Where?
- 7. • The homepage highlights the new, the popular, and the good. • It leverages trending popularity • Promotions are swapped in and out quickly • Performance, experimentation, & ads determine layout
- 8. • The homepage highlights the new, the popular, and the good. • It leverages trending popularity • Promotions are swapped in and out quickly • Performance, experimentation, & ads determine layout
- 9. • The homepage highlights the new, the popular, and the good. • It leverages trending popularity • Promotions are swapped in and out quickly • Performance, experimentation, & ads determine layout
- 10. • The homepage highlights the new, the popular, and the good. • It leverages trending popularity • Promotions are swapped in and out quickly • Performance, experimentation, & ads determine layout
- 11. A better promo toolkit is fast & modular.
- 12. Related items can be clustered.
- 14. Authors, galleries, & podcasts are features
- 15. Blogs, sections, and good lines are standalone blocks.
- 16. Then again, every page is the home page.
- 17. Then again, every page is the home page.
- 18. Author, social sharing, & recirc. are showcased
- 19. Article and blog post are closer cousins.
- 20. Inter-actives and big images get a wide page template.
- 21. Long-form has a bespoke template …
- 22. … with a very flexible layout.
- 23. Delight is in the details.
- 24. What does BUSINESS want?
- 25. What does BUSINESS want? • Ad units are a must-have • Ad visibility is increasingly an issue • Custom display on the homepage is the prestige placement. • Advertorial (aka sponsor content) must be distinct from editorial
- 26. What does BUSINESS want? • Ad units are a must-have • Ad visibility is increasingly an issue • Custom display on the homepage is the prestige placement • Advertorial (aka sponsor content) must be distinct from editorial
- 27. What does BUSINESS want? • Ad units are a must-have • Ad visibility is increasingly an issue • Custom display on the homepage is the prestige placement • Advertorial (aka sponsor content) must be distinct from editorial
- 28. What does BUSINESS want? • Ad units are a must-have • Ad visibility is increasingly an issue • Custom display on the homepage is the prestige placement • Advertorial (aka sponsor content) must be distinct from editorial
- 29. What does BUSINESS want? • Ad units are a must-have • Ad visibility is increasingly an issue • Custom display on the homepage is the prestige placement • Advertorial (aka sponsor content) must be distinct from editorial
- 30. Multiple homepage ad arrangements are available
- 31. Sponsored content fits into the grid, above the fold.
- 32. Sponsored content is well labeled.
- 33. ENGINEERING wants things future friendly
- 34. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 35. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 36. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 37. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 38. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 39. ENGINEERING wants things future friendly • One code base • Minimized load times • Compatible code libraries • Judicious use of web fonts • Dynamic image, video, and type resizing
- 40. Varied promo styles are created dynamically.
- 41. A smart right rail displays related & trending content, partner links, and ads.
- 42. The video player follows video watchers.
- 43. It all works in any viewport.
- 44. Readers looking for the “Website” link will be disappointed.
- 45. How’s it going? Nearly half the audience is now mobile Facebook sharing tripled 5% increase in page views 8% increase in visits 9% increase in unique visitors
- 46. Let’s discuss!
Notes de l'éditeur
- Thanks to Bill Mickey and Robin Hoye, for inviting me to MediaNext. Steve Motzenbecker
- All stakeholders want to feel heard. This talk is about how Slate brought everyone to the table during its redesign.
- So let’s walk through what everyone wants.
- 43% of the audience is sideways traffic. They don’t come in through the homepage.
- The smart right rail does away with the previous boxes of categorized content like Most Read, Most Popular. It is designed to accomplish several things.
- The redesign facilitates increasingly frequent updates while maintaining the page’s character and style, with production maintained by a small team of editors and designers.
- Density can be beautiful.
- Ad units are a must-have ad visibility is increasingly an issue with clients. Custom display on the homepage is the prestige placement. Advertorial (aka sponsor embedded content) must be distinct from the editorial voice Business promotions and non-display revenue opportunities will need their place in the site
- Uphold the prestige of homepage placements
- CSS effects and mobile and tablet presentation that’s appealing and smart.
- A copyeditor or photo editor or editor can select the promo style easily, and fast.