Selligent Target 2014

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Selligent

Presentation of Selligent Target

Marketing Business Technologie

Is your website a true 1-to-1 CRM channel?
?

Looks like your business needs
Selligent!
“We don’t know who is online…”
“We don’t have the tools to personalize
our website…”

What about generating 1,500 new leads
in 2 weeks without any campaign?
?

1. Home
2. Product Detail
The Retail
visitor journey

1. Home
2. Product Detail
3. Product Detail
The Retail
visitor journey

1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
The Retail
visitor journey

1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
The Retail
visitor journey

1. Home
2. Product Detail
3. Product Detail
4. Product Promotions
5. Delivery Information
Pop-up
Register now to get
exclusive invitations to
outlet sales.
The Retail
visitor journey

x 2.5
More identified visitors via email

Personalized regional news for any visitor
CRM
Based on
postal code
Send / Show
relevant
information

Every relationship
starts with a first click…
In today’s digital world
INTERACTION vs. TRANSACTION

More insight
drives better marketing
Long term interest vs. Intent right now
Combined behavior + CRM data

Omnichannel connected experiences
Cross-device tracking
30%

Result:
increase
audience engagement
and digital revenue

Thanks to Selligent:
• Create, plan and prioritize offers on the website without
coding
• Define for each offer
– Audience
– Content
– Planning & priority
– Goal & activities

Thanks to Selligent:
• ABn testing and rotation are
supported
• Automated retargeting
scenarios from Selligent
Marketing

Selligent integrates completely in cross-
channel campaign management

Selligent identifies people based
on a click in an email

Build rich behavioral profiles of
anonymous visitors and enrich your
360° customer profiles

Make your Big-Data actionable in real-time to
• Create personalized digital experiences
• Have consistent content across channels on multiple
devices
• Short time to market

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Selligent Target 2014

1. Website Personalization

2. Is your website a true 1-to-1 CRM channel? ?

3. Looks like your business needs Selligent! “We don’t know who is online…” “We don’t have the tools to personalize our website…”

4. Selligent solves your problem! • Identification • Identification of your contacts • Behavioral profile for unknown visitors • Personalization

5. What about generating 1,500 new leads in 2 weeks without any campaign? ?

6. 1. Home 2. Product Detail The Retail visitor journey

7. 1. Home 2. Product Detail 3. Product Detail The Retail visitor journey

8. 1. Home 2. Product Detail 3. Product Detail 4. Product Promotions The Retail visitor journey

9. 1. Home 2. Product Detail 3. Product Detail 4. Product Promotions 5. Delivery Information The Retail visitor journey

10. 1. Home 2. Product Detail 3. Product Detail 4. Product Promotions 5. Delivery Information The Retail visitor journey

11. 1. Home 2. Product Detail 3. Product Detail 4. Product Promotions 5. Delivery Information Pop-up Register now to get exclusive invitations to outlet sales. The Retail visitor journey

12. x 2.5 More identified visitors via email

13. Personalized regional news for any visitor CRM Based on postal code Send / Show relevant information

14. Use cases for targeting in your OWNED CHANNELS Relationship Marketing IDENTIFIED Own media ANONYMOUS 1 to 1 GROWDB RE-TARGET External media Digital Marketing PROFILE website

15. Use cases for optimizing your PAID CHANNELS Relationship Marketing IDENTIFIED Own media ANONYMOUS 1 to 1 website GROWDB RE-TARGET External media Digital Marketing PROFILE RE-TARGET AMPLIFY RE-ACTIVATE Data on-boarding

16. Every relationship starts with a first click… In today’s digital world INTERACTION vs. TRANSACTION

17. More insight drives better marketing Long term interest vs. Intent right now Combined behavior + CRM data

18. Omnichannel connected experiences Cross-device tracking 30%

19. Result: increase audience engagement and digital revenue

20. Thanks to Selligent: • Create, plan and prioritize offers on the website without coding • Define for each offer – Audience – Content – Planning & priority – Goal & activities

21. Thanks to Selligent: • ABn testing and rotation are supported • Automated retargeting scenarios from Selligent Marketing

22. Selligent integrates completely in cross- channel campaign management

23. Simple and affordable pricing

24. Selligent is CMS independent

25. Selligent identifies people based on a click in an email

26. Selligent executes (not only data)

27. What else do you need to know?

28. The pricing remains the same € $ £ ¥

29. Selligent Target enables you to

30. Extend your audience !

31. Build rich behavioral profiles of anonymous visitors and enrich your 360° customer profiles

32. Make your Big-Data actionable in real-time to • Create personalized digital experiences • Have consistent content across channels on multiple devices • Short time to market

33. Questions?

Selligent Target 2014

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