2. Five Stages of Web Analytics Maturity Analysis Barrier As reported by industry experts 2
3. We Typically See a Few More! Analysis Barrier 0.4 Customized Report Set & Heavy ad-hoc reporting 0.2 Basic Reporting 0.3 Customize Tag 0.1 Out of the box site tag Our experience tells us that organizations struggle to reach the site analysis stage 3
8. Do you really believe that complex business decisions can be reduced to a single number?
9. The problem with most reporting systems isn’t the KPIs or the presentation of those KPIs. It’s the misconception that reporting drives change.
10. Analysis – true studies of complex business problems that drive real-world recommendations – use careful data-driven study of a problem to produce actual recommendations for change.5
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12. Analysis can set the table for Testing and is the appropriate/necessary accompaniment to any MVT or A/B testing program.
13. Analysis can assist mightily in developing site and targeted marketing optimizations that better match creative/product to customers and visit types.6
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15. In the next 3 slides you’ll see real examples of an analysis looks like to our customers.7
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20. Our heritage in database marketing has kept us focused on how to use – not report – on web behavior.
21. We’ve pioneered a rich set of processes, methodologies, and techniques for solving a range of complex online business problems.
22. Together, these form a powerful analytic framework that can help you shatter the “Analysis Barrier.” 11
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24. But it isn’t tools, it’s the processes, people and methods we’ve developed over thirteen years of analysis that the real difference.
Countless types but 2 Bellwether and 3 very common types. Functionalism and Use-Case analysis provide a complete description of site effectiveness These are perfect table-setters for a testing program and for all subsequent analysis They also provide a rich vocabulary for talking about and understanding site performanceInternal Search Analysis – is use-case based at the keyword level. Facet-stacking. Internal Optimization and optimization vis-à-vis site navigation
