SlideShare une entreprise Scribd logo

Online Branding-Elements of a Successful Brand

•Télécharger en tant que PPT, PDF•
•
Six Degrees
Six Degrees

Information about what goes into a successful brand strategy, naming conventions for your brand, and how to bring the brand to life online. To learn more, visit www.six-degrees.com/brand-strategy

BusinessTechnologie
1  sur  21
[object Object],[object Object],Frank R. Schab
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
Develop the brand platform E X T E R N A L I N T E R N A L
Determine the perceptions to create around the brand that support the brand promise
Make sure strategy meets at least these three criteria
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],The internet provides some new methods for brand building:
[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

Recommandé

e – Branding
e – Brandinge – Branding
e – BrandingRachna Panda
 
E branding
E brandingE branding
E brandingChundun Faugoo
 
Online Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand buildingOnline Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand buildingVaibhav Choksi
 
Online Branding Introduction and Best Practices
Online Branding Introduction and Best PracticesOnline Branding Introduction and Best Practices
Online Branding Introduction and Best PracticesJed Sundwall
 
E branding and Online advertising
E branding and Online advertisingE branding and Online advertising
E branding and Online advertisingProf Dr. Prakash Singh
 
Online branding
Online brandingOnline branding
Online brandingMarketing Utopia
 
Online branding: Digital Marketing
Online branding: Digital MarketingOnline branding: Digital Marketing
Online branding: Digital MarketingAshutosh Sahu
 
E Commerce Branding Power Point
E Commerce Branding Power PointE Commerce Branding Power Point
E Commerce Branding Power Pointnajlaslowe
 

Recommandé

e – Branding
e – Brandinge – Branding
e – BrandingRachna Panda
 
E branding
E brandingE branding
E brandingChundun Faugoo
 
Online Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand buildingOnline Branding - How to use online media for Brand building
Online Branding - How to use online media for Brand buildingVaibhav Choksi
 
Online Branding Introduction and Best Practices
Online Branding Introduction and Best PracticesOnline Branding Introduction and Best Practices
Online Branding Introduction and Best PracticesJed Sundwall
 
E branding and Online advertising
E branding and Online advertisingE branding and Online advertising
E branding and Online advertisingProf Dr. Prakash Singh
 
Online branding
Online brandingOnline branding
Online brandingMarketing Utopia
 
Online branding: Digital Marketing
Online branding: Digital MarketingOnline branding: Digital Marketing
Online branding: Digital MarketingAshutosh Sahu
 
E Commerce Branding Power Point
E Commerce Branding Power PointE Commerce Branding Power Point
E Commerce Branding Power Pointnajlaslowe
 
Presentation on Online Branding
Presentation on Online BrandingPresentation on Online Branding
Presentation on Online BrandingSiddharth Bhatnagar
 
Tug of war between online and offline retail
Tug of war between online and offline retailTug of war between online and offline retail
Tug of war between online and offline retailProf Dr. Prakash Singh
 
e-branding
e-brandinge-branding
e-brandingsabirapoovipp
 
Online branding
Online brandingOnline branding
Online brandingAnubha Rastogi
 
Generic marketing entry strategies
Generic marketing entry strategiesGeneric marketing entry strategies
Generic marketing entry strategiesSartaj
 
Digital marketing
Digital marketingDigital marketing
Digital marketingNancyBansal17
 
Online marketing types
Online marketing typesOnline marketing types
Online marketing typesRamakrishna Kongalla
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1 jagadeeshbabu48
 
Introduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social SellingIntroduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social SellingRey Baguio
 
Conversational Commerce & Chatbots
Conversational Commerce & ChatbotsConversational Commerce & Chatbots
Conversational Commerce & ChatbotsAnn Stanley
 
Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019Ann Stanley
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Kate Austin-Avon
 
Identifying web presence goals
Identifying web presence goalsIdentifying web presence goals
Identifying web presence goalsArun Deva
 
Direct and online marketing
Direct and online marketingDirect and online marketing
Direct and online marketingQuvol.com
 
Online marketing
Online marketingOnline marketing
Online marketinggaurav_einstien
 
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixInternet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
 
Online brand building
Online brand buildingOnline brand building
Online brand buildingSHILPA MADHUSOODHANAN
 
Innity - RARE
Innity - RAREInnity - RARE
Innity - RAREinnity
 
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...innity
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing TutorialRAHUL CHAVAN
 
E branding
E brandingE branding
E brandingankur bhalla
 
Online Branding
Online BrandingOnline Branding
Online BrandingBart De Waele
 

Contenu connexe

Tendances

Tug of war between online and offline retail
Tug of war between online and offline retailTug of war between online and offline retail
Tug of war between online and offline retailProf Dr. Prakash Singh
 
Generic marketing entry strategies
Generic marketing entry strategiesGeneric marketing entry strategies
Generic marketing entry strategiesSartaj
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1 jagadeeshbabu48
 
Introduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social SellingIntroduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social SellingRey Baguio
 
Conversational Commerce & Chatbots
Conversational Commerce & ChatbotsConversational Commerce & Chatbots
Conversational Commerce & ChatbotsAnn Stanley
 
Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019Ann Stanley
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Kate Austin-Avon
 
Identifying web presence goals
Identifying web presence goalsIdentifying web presence goals
Identifying web presence goalsArun Deva
 
Direct and online marketing
Direct and online marketingDirect and online marketing
Direct and online marketingQuvol.com
 
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixInternet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixAdvanced Media Productions
 
Innity - RARE
Innity - RAREInnity - RARE
Innity - RAREinnity
 
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...innity
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing TutorialRAHUL CHAVAN
 

Tendances (20)

Presentation on Online Branding
Presentation on Online BrandingPresentation on Online Branding
Presentation on Online Branding
 
Tug of war between online and offline retail
Tug of war between online and offline retailTug of war between online and offline retail
Tug of war between online and offline retail
 
e-branding
e-brandinge-branding
e-branding
 
Online branding
Online brandingOnline branding
Online branding
 
Generic marketing entry strategies
Generic marketing entry strategiesGeneric marketing entry strategies
Generic marketing entry strategies
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Online marketing types
Online marketing typesOnline marketing types
Online marketing types
 
digital marketing module 1
digital marketing module 1 digital marketing module 1
digital marketing module 1
 
Introduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social SellingIntroduction to Digital Marketing: A Guide to Social Selling
Introduction to Digital Marketing: A Guide to Social Selling
 
Conversational Commerce & Chatbots
Conversational Commerce & ChatbotsConversational Commerce & Chatbots
Conversational Commerce & Chatbots
 
Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019Paid Social Media Advertising in 2019
Paid Social Media Advertising in 2019
 
Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015Advokate, LLC, Branding Presentation 2015
Advokate, LLC, Branding Presentation 2015
 
Identifying web presence goals
Identifying web presence goalsIdentifying web presence goals
Identifying web presence goals
 
Direct and online marketing
Direct and online marketingDirect and online marketing
Direct and online marketing
 
Online marketing
Online marketingOnline marketing
Online marketing
 
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing MixInternet Marketing -Email, Social Media and Search in the Overall Marketing Mix
Internet Marketing -Email, Social Media and Search in the Overall Marketing Mix
 
Online brand building
Online brand buildingOnline brand building
Online brand building
 
Innity - RARE
Innity - RAREInnity - RARE
Innity - RARE
 
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
Hitting the Sweet Spot: Finding the Right Audience and Getting Them Truly Eng...
 
The complete Digital Marketing Tutorial
The complete Digital Marketing TutorialThe complete Digital Marketing Tutorial
The complete Digital Marketing Tutorial
 

En vedette

Online Branding Strategies to Boost Your Business
Online Branding Strategies to Boost Your BusinessOnline Branding Strategies to Boost Your Business
Online Branding Strategies to Boost Your BusinessBella Domain Media
 
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITYCHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITYAvinash Singh
 
Criteria for selecting brand elements
Criteria for selecting brand elementsCriteria for selecting brand elements
Criteria for selecting brand elementsazizsw4u
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communicationManish Parihar
 
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliare
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliareImmobiliare.it: Milano e le sue prospettive di sviluppo immobiliare
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliareSilvio De Rossi
 
Buurtkracht presentatie proven nov 2013
Buurtkracht presentatie proven nov 2013Buurtkracht presentatie proven nov 2013
Buurtkracht presentatie proven nov 2013Proven Partners
 
Icice 2009 Henny Chen
Icice 2009 Henny ChenIcice 2009 Henny Chen
Icice 2009 Henny ChenHenny Chen
 
Henny Chen_Flipping your classroom @ CLEF
Henny Chen_Flipping your classroom @ CLEFHenny Chen_Flipping your classroom @ CLEF
Henny Chen_Flipping your classroom @ CLEFHenny Chen
 
Clain data sources for economics
Clain data sources for economicsClain data sources for economics
Clain data sources for economicslindahauck
 
Sociale digitale vaardigheden
Sociale digitale vaardighedenSociale digitale vaardigheden
Sociale digitale vaardighedenProven Partners
 
Ben and Roz Zander in Cape Town August 2008
Ben and Roz Zander in Cape Town August 2008Ben and Roz Zander in Cape Town August 2008
Ben and Roz Zander in Cape Town August 2008Jurgen Banda-Hansmannn
 

En vedette (16)

E branding
E brandingE branding
E branding
 
Online Branding
Online BrandingOnline Branding
Online Branding
 
Online Branding Strategies to Boost Your Business
Online Branding Strategies to Boost Your BusinessOnline Branding Strategies to Boost Your Business
Online Branding Strategies to Boost Your Business
 
Branding ppt
Branding pptBranding ppt
Branding ppt
 
Online Reviews: Trends, Innovations, Strategy
Online Reviews: Trends, Innovations, StrategyOnline Reviews: Trends, Innovations, Strategy
Online Reviews: Trends, Innovations, Strategy
 
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITYCHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
CHOOSING BRAND ELEMENTS TO BUILD BRAND EQUITY
 
Criteria for selecting brand elements
Criteria for selecting brand elementsCriteria for selecting brand elements
Criteria for selecting brand elements
 
Integrated marketing communication
Integrated marketing communicationIntegrated marketing communication
Integrated marketing communication
 
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliare
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliareImmobiliare.it: Milano e le sue prospettive di sviluppo immobiliare
Immobiliare.it: Milano e le sue prospettive di sviluppo immobiliare
 
Buurtkracht presentatie proven nov 2013
Buurtkracht presentatie proven nov 2013Buurtkracht presentatie proven nov 2013
Buurtkracht presentatie proven nov 2013
 
Icice 2009 Henny Chen
Icice 2009 Henny ChenIcice 2009 Henny Chen
Icice 2009 Henny Chen
 
14 istoria
14 istoria14 istoria
14 istoria
 
Henny Chen_Flipping your classroom @ CLEF
Henny Chen_Flipping your classroom @ CLEFHenny Chen_Flipping your classroom @ CLEF
Henny Chen_Flipping your classroom @ CLEF
 
Clain data sources for economics
Clain data sources for economicsClain data sources for economics
Clain data sources for economics
 
Sociale digitale vaardigheden
Sociale digitale vaardighedenSociale digitale vaardigheden
Sociale digitale vaardigheden
 
Ben and Roz Zander in Cape Town August 2008
Ben and Roz Zander in Cape Town August 2008Ben and Roz Zander in Cape Town August 2008
Ben and Roz Zander in Cape Town August 2008
 

Similaire à Online Branding-Elements of a Successful Brand

Brand Website Framework
Brand Website FrameworkBrand Website Framework
Brand Website Frameworktejasoza
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion P&CO
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsElement Three
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsCirrus ABS
 
The Essentials of Brand Building
The Essentials of Brand BuildingThe Essentials of Brand Building
The Essentials of Brand BuildingChristian Vatter
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand EquityYIGIT ACIKAY
 
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Elizabeth Keserauskis
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Gobind Raj Aulakh
 
Marketing matters chartergroup part two June 2011
Marketing matters chartergroup part two June 2011Marketing matters chartergroup part two June 2011
Marketing matters chartergroup part two June 2011Lighthouse Marketing
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered MarketingElement Three
 
How to Use Trust to Exorcise Your Checkout Ghosts
How to Use Trust to Exorcise Your Checkout GhostsHow to Use Trust to Exorcise Your Checkout Ghosts
How to Use Trust to Exorcise Your Checkout GhostsTrustpilot
 
Career Connect Branding031510
Career Connect Branding031510Career Connect Branding031510
Career Connect Branding031510Mike Ballard
 
Marketing Communications Webinar
Marketing Communications Webinar Marketing Communications Webinar
Marketing Communications Webinar Mzinga
 
Building A Power Brand-Duane Sprague
Building A Power Brand-Duane SpragueBuilding A Power Brand-Duane Sprague
Building A Power Brand-Duane SpragueDuane "DJ" Sprague
 
Internet Marketing - Measuring Results
Internet Marketing - Measuring ResultsInternet Marketing - Measuring Results
Internet Marketing - Measuring Resultsderekdamko
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherAffiliate Summit
 

Similaire à Online Branding-Elements of a Successful Brand (20)

Brand Website Framework
Brand Website FrameworkBrand Website Framework
Brand Website Framework
 
Website design and conversion
Website design and conversion Website design and conversion
Website design and conversion
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
NetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for ResultsNetCentered Marketing: Leveraging Your Website for Results
NetCentered Marketing: Leveraging Your Website for Results
 
The Essentials of Brand Building
The Essentials of Brand BuildingThe Essentials of Brand Building
The Essentials of Brand Building
 
Customer Based Brand Equity
Customer Based Brand EquityCustomer Based Brand Equity
Customer Based Brand Equity
 
Brand planning
Brand planningBrand planning
Brand planning
 
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
Edwardsville-Glen Carbon Chamber Presentation, 4-27-10
 
Online Marketing, Sales and Digital Strategy
Online Marketing, Sales and Digital StrategyOnline Marketing, Sales and Digital Strategy
Online Marketing, Sales and Digital Strategy
 
Mm.08.10 deleted
Mm.08.10 deletedMm.08.10 deleted
Mm.08.10 deleted
 
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
Branding garima ahuja,isha singh,gobind raj,mantaj sidhu, 30 oct. 2013
 
Marketing matters chartergroup part two June 2011
Marketing matters chartergroup part two June 2011Marketing matters chartergroup part two June 2011
Marketing matters chartergroup part two June 2011
 
NetCentered Marketing
NetCentered MarketingNetCentered Marketing
NetCentered Marketing
 
How to Use Trust to Exorcise Your Checkout Ghosts
How to Use Trust to Exorcise Your Checkout GhostsHow to Use Trust to Exorcise Your Checkout Ghosts
How to Use Trust to Exorcise Your Checkout Ghosts
 
Career Connect Branding031510
Career Connect Branding031510Career Connect Branding031510
Career Connect Branding031510
 
Marketing Communications Webinar
Marketing Communications Webinar Marketing Communications Webinar
Marketing Communications Webinar
 
Gage Social Media
Gage Social MediaGage Social Media
Gage Social Media
 
Building A Power Brand-Duane Sprague
Building A Power Brand-Duane SpragueBuilding A Power Brand-Duane Sprague
Building A Power Brand-Duane Sprague
 
Internet Marketing - Measuring Results
Internet Marketing - Measuring ResultsInternet Marketing - Measuring Results
Internet Marketing - Measuring Results
 
Expanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive TogetherExpanding Reach: How Affiliates and Social Drive Together
Expanding Reach: How Affiliates and Social Drive Together
 

Plus de Six Degrees

Content for Zeiss
Content for ZeissContent for Zeiss
Content for ZeissSix Degrees
 
Psycho-Sensory Principles of Brand-Building: The Attribution Bias
Psycho-Sensory Principles of Brand-Building: The Attribution BiasPsycho-Sensory Principles of Brand-Building: The Attribution Bias
Psycho-Sensory Principles of Brand-Building: The Attribution BiasSix Degrees
 
Sensory Branding: Understanding what aesthetics and language make ads more ef...
Sensory Branding: Understanding what aesthetics and language make ads more ef...Sensory Branding: Understanding what aesthetics and language make ads more ef...
Sensory Branding: Understanding what aesthetics and language make ads more ef...Six Degrees
 
Calypso Social Media Tasks: "How To"
Calypso Social Media Tasks: "How To"Calypso Social Media Tasks: "How To"
Calypso Social Media Tasks: "How To"Six Degrees
 
Insight and Data Mining: Primer
Insight and Data Mining: PrimerInsight and Data Mining: Primer
Insight and Data Mining: PrimerSix Degrees
 
Branding: How to do Better Messaging
Branding: How to do Better MessagingBranding: How to do Better Messaging
Branding: How to do Better MessagingSix Degrees
 
Brand Cascading - How to Stay True to Your Brand
Brand Cascading - How to Stay True to Your BrandBrand Cascading - How to Stay True to Your Brand
Brand Cascading - How to Stay True to Your BrandSix Degrees
 
Online Marketing - How to Use Corporate Blogging Effectively
Online Marketing - How to Use Corporate Blogging EffectivelyOnline Marketing - How to Use Corporate Blogging Effectively
Online Marketing - How to Use Corporate Blogging EffectivelySix Degrees
 
Brand Architecture And Brand Strategy
Brand Architecture And Brand StrategyBrand Architecture And Brand Strategy
Brand Architecture And Brand StrategySix Degrees
 

Plus de Six Degrees (9)

Content for Zeiss
Content for ZeissContent for Zeiss
Content for Zeiss
 
Psycho-Sensory Principles of Brand-Building: The Attribution Bias
Psycho-Sensory Principles of Brand-Building: The Attribution BiasPsycho-Sensory Principles of Brand-Building: The Attribution Bias
Psycho-Sensory Principles of Brand-Building: The Attribution Bias
 
Sensory Branding: Understanding what aesthetics and language make ads more ef...
Sensory Branding: Understanding what aesthetics and language make ads more ef...Sensory Branding: Understanding what aesthetics and language make ads more ef...
Sensory Branding: Understanding what aesthetics and language make ads more ef...
 
Calypso Social Media Tasks: "How To"
Calypso Social Media Tasks: "How To"Calypso Social Media Tasks: "How To"
Calypso Social Media Tasks: "How To"
 
Insight and Data Mining: Primer
Insight and Data Mining: PrimerInsight and Data Mining: Primer
Insight and Data Mining: Primer
 
Branding: How to do Better Messaging
Branding: How to do Better MessagingBranding: How to do Better Messaging
Branding: How to do Better Messaging
 
Brand Cascading - How to Stay True to Your Brand
Brand Cascading - How to Stay True to Your BrandBrand Cascading - How to Stay True to Your Brand
Brand Cascading - How to Stay True to Your Brand
 
Online Marketing - How to Use Corporate Blogging Effectively
Online Marketing - How to Use Corporate Blogging EffectivelyOnline Marketing - How to Use Corporate Blogging Effectively
Online Marketing - How to Use Corporate Blogging Effectively
 
Brand Architecture And Brand Strategy
Brand Architecture And Brand StrategyBrand Architecture And Brand Strategy
Brand Architecture And Brand Strategy
 

Dernier

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...ssuserf63bd7
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfDanny Diep To
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAScathy664059
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfShashank Mehta
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...Hector Del Castillo, CPM, CPMM
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationAnamaria Contreras
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressorselgieurope
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryWhittensFineJewelry1
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamArik Fletcher
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesDoe Paoro
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Aggregage
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfASGITConsulting
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...Operational Excellence Consulting
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfJamesConcepcion7
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Americas Got Grants
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 

Dernier (20)

Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
Horngren’s Financial & Managerial Accounting, 7th edition by Miller-Nobles so...
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdfGUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
GUIDELINES ON USEFUL FORMS IN FREIGHT FORWARDING (F) Danny Diep Toh MBA.pdf
 
14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS14680-51-4.pdf Good quality CAS Good quality CAS
14680-51-4.pdf Good quality CAS Good quality CAS
 
Darshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdfDarshan Hiranandani [News About Next CEO].pdf
Darshan Hiranandani [News About Next CEO].pdf
 
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
How Generative AI Is Transforming Your Business | Byond Growth Insights | Apr...
 
PSCC - Capability Statement Presentation
PSCC - Capability Statement PresentationPSCC - Capability Statement Presentation
PSCC - Capability Statement Presentation
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Environmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw CompressorsEnvironmental Impact Of Rotary Screw Compressors
Environmental Impact Of Rotary Screw Compressors
 
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold JewelryEffective Strategies for Maximizing Your Profit When Selling Gold Jewelry
Effective Strategies for Maximizing Your Profit When Selling Gold Jewelry
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Technical Leaders - Working with the Management Team
Technical Leaders - Working with the Management TeamTechnical Leaders - Working with the Management Team
Technical Leaders - Working with the Management Team
 
Unveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic ExperiencesUnveiling the Soundscape Music for Psychedelic Experiences
Unveiling the Soundscape Music for Psychedelic Experiences
 
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
Strategic Project Finance Essentials: A Project Manager’s Guide to Financial ...
 
Types of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdfTypes of Cyberattacks - ASG I.T. Consulting.pdf
Types of Cyberattacks - ASG I.T. Consulting.pdf
 
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
The McKinsey 7S Framework: A Holistic Approach to Harmonizing All Parts of th...
 
WSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdfWSMM Media and Entertainment Feb_March_Final.pdf
WSMM Media and Entertainment Feb_March_Final.pdf
 
Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...Church Building Grants To Assist With New Construction, Additions, And Restor...
Church Building Grants To Assist With New Construction, Additions, And Restor...
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 

Online Branding-Elements of a Successful Brand

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7. Interview brand owners to assess brand perceptions, aspirations, strengths, weaknesses, barriers, etc and determine internal alignment Review existing/commission new customer insight research to determine needs/wants, brand perceptions, purchase behaviors, etc Understand market drivers & dynamics, examine trends that may impact brand Audit communications and performance of competitors
  • 8. Develop the brand platform E X T E R N A L I N T E R N A L
  • 9. Determine the perceptions to create around the brand that support the brand promise
  • 10. Make sure strategy meets at least these three criteria
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.