2. Introduction
Mechanics
Dynamics
Aesthetics
MDA Framework
Mechanics Functioning rules & concepts. 7
core element of the game Mechanics)
Dynamics Interaction between the player
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and the Mechanics.
Aesthetics Players' emotional responses.
The Fun of Game is not theme but 'mechanism‘.
We can solve problems through Game thinking and techniques
Genie is Music Service by KT company.
I`ll describe Genie`s Game Design - based Mechanics of MDA Framework
in Gamification.
I`ll also recommend the Complementary about Genie.
3. 7 elements of the game Mechanics
Points
Levels
Leader boards
Badges
On-Boarding
Challenges/Quests
users.
Engagement loops
Experience, Cash, Skills…
State of users growth.
Ranking about point
Shape of levels.
Guide for beginners.
The proposed goals for
Enthusiasm
4. 7 elements of the game Mechanics
1. Points (Experience, Redeemable, Skill, Karma, Reputation.)
(1) Experience
There are not Experience Point in Genie.
Complementary
So, I recommend Experience Point System. They can give the point
whenever users complete something as mission
(2) Redeemable
You can exchange Star Point in the
Ollehclub(KT) to Genie
Cash(=Cash).
Complementary
If Experience Point System is existed, It can be used as Cash.
5. 7 elements of the game Mechanics
1. Points (Experience, Redeemable, Skill, Karma, Reputation.)
(3) Skill
Join Ollehclub in KT. You can receive discount 50% or 100%.
Complementary
There are ‘Timeline’. you can share music information with other users.
So, I recommend MVP review of a month. MVP user can receive Bonus.
(4) Karma Timeline, Facebook, Blog with other users.
6. 7 elements of the game Mechanics
1. Points (Experience, Redeemable, Skill, Karma, Reputation.)
(5) reputation
Following, Follower, Best Listeners, Review in Timeline
2. Levels & Badges
There is a mission Levels. This level is same to user`s level. Whenever
you complete the missions, you can receive the Badges. There are many
mission. (I`ll explain more information on Challenges/Quests)
Example Review Mission
7. 7 elements of the game Mechanics
3. Leader boards
There are The Best Listener System as Leader boards.
Complementary
If They receive reward, Genie can be active.
(for example, discount coupon.)
4. On-Boarding
3 Times Free-zone for Beginners.
8. 7 elements of the game Mechanics
5. Challenges/Quests
There are many Missions. You should complete various mission to get
Badges. and the missions have Levels.
Complementary
But, It is only missions. There are not rewards. If users receive some
rewards about completing mission, They may feel funny more than before.
9. 7 elements of the game Mechanics
6. Engagement loop
Event After paying for music of Events, Write comments. You can receive
some goods(concert tickets, album, etc..) through lottery.
Also, There are many free events. Check on Notice page.
10. Conclusion
Good
Music Service ‘Genie’ is very attractive.
It can control user`s emotion through many ways.
I think they have some elements of the Gamification. It can give users
various feeling and benefits. If there are more elements, Genie will be very
good & fun music service.
Complementary
I recommend that Genie create Experience Points. There are many
advantage for attracting customers. I think Genie can make New level
design, New leader boards, New badges..etc..through the points.
Reference
Book : Gamification by Design
http://www.genie.co.kr/
