If you have ever made an effort to develop culinary arts education or create a new menu combining with other countries' cuisine? NOW Its time to gather together, exchange our ideas, current information. Check out Culinary education's global trends at SEOUL INT'L CULINARY ACADEMY 2012

1. www.seoulculinary.or.kr
5.8 (Tue)- 5.11(Fri). 2012
Organizer

2. ■ General Information
Title SEOUL INT’L CULINARY ACADEMY 2012
Dates May 8 (Tue) - 11 (Fri), 2012 / 4days
Times 10.00 am- 5.00 pm
Venue KINTEX 2nd exhibition center, Hall 7
Scale 150 Exhibitors / 250 Booths
Exhibitors Culinary arts schools & academy, Culinary related University, Colleges, High
school, Government organization and association, School based business
Visitors Middle & high school students, University & College students, Culinary related
general visitors
Programs Cooking demonstration, Korean Food Tour, Culinary Consultation
Organizer KOTRA (Korea Trade-Investment Promotion Agency)
Sponsored by Ministry of Knowledge Economy (MKE), Ministry for Food, Agriculture, Forestry
and Fisheries (MIFAFF), Ministry of Culture, Sports and Tourism (MCST), Ministry
of Health & Welfare (MOHW), Rural Development Administration (RDA), Korea
Food& Drug Administration (KFDA), Gyeonggi-Do, Goyang City, Korea Food
Research Institute (KFRI), Korea Health Industry Development Institute (KHIDI),
Korean Society of Food Science and Technology (KoSFoST), Korean Society for
Food Engineering (KSFE), Korea Distribution Science Association (KDSA), Korea
Importers Association (KOIMA), Korea Imported Liquor Wholesale’s Association
(KILWA), Korean Bakers Association (KBA), Korean Dietetic Association (KDA),
Korea Cooks Association (KCA), Korea Food Industry Association (KFIA)
The world’s premiere culinary academies are invited in Korea
The world’s first, Seoul Int’L Culinary Academy 2012 will be held in Korea subject to all kinds of
culinary education organization from 8th May to 11th May, 2012 (4days) organized by KOTRA.
SEOUL

3. The exhibitors are classified into culinary related high schools, university and college, culinary academy
and other culinary related association. The students who wish to get an outstanding culinary education
and expand their career from various countries will gain diverse information at the exhibition.
Increment rate of culinary student studying abroad
Increment rate of culinary arts major in Korea Increment rate of permanent residency acquired culinary students
culinary student
culinary arts culinary permanent residency
(Data: Korean Educational Development Institute)
Food Service is belonging to a rising industry field in Korea therefore the school and academy increased
the number of culinary arts courses same as applicants for educating culinary experts.
Popular culinary study abroad countries in Korea
Japan United States
Singapore Canada
Austrailia France
Swiss Italy
In addition, Korean government is focusing on Korean students’ overseas expansion on a new education
policy for development of Korean culinary arts’ globalization. Also there are a lot of chefs come to Korea
who pay attention to learn Korean cuisine.
We expect that the exhibition will provide a platform to exchange diverse information and promote the
education organizations.

4. Your global business partner,
Since being established in 1962 to assist with Korea's transformation
into an export-driven nation, KOTRA has played an indispensable role
in the growth of the Korean economy.
During the past years, KOTRA spearheaded a campaign to develop export channels overseas,
Helping Korea become one of the world's largest trading nations.
KOTRA organized trading exhibitions in and out of the country.
One of its kind, Seoul Food was held first in 1983. It's been developed
to Korea's the largest, 4th top exhibition brand in Asia and supported
with breaking new food business market overseas, business to
business(B2B) focused trading exhibition.
In addition, KOTRA is representative public organization which supports export trade without return.
In 2012, Seoul Food will be held in commemoration of its 30th anniversary.
KOTRA hopes that exhibitors and visitors could gain their
success in an enlarged venue. Seoul Int'L Culinary Academy, It's the first
culinary education exhibition in Korea. It will be an exhibition debut to
discover how business and culinary education linked together
with a strengthened program for exhibitor and visitors' satisfaction.

5. A great opportunity to get to know with lots of
professionals in broad culinary industry.
A conference room to held an admission
briefing session for your school curriculum.
The exhibitors an opportunity to attract students
who wish to enter culinary schools. (A large
number of Korean middle school, high school
or other visitors who are interested in Culinary
arts will participate.)
An opportunity to expect your business
expansion in Korea or Asian Culinary industry.
What can Business to create a new Korean Cuisine
curriculum in your school.
SEOULCULINARY An opportunity to seek your new business
partnership out at the exhibition.
provides? SNS promotion methods via Facebook, YouTube,
LinkedIn, Twitter so you could keep updating new
information throughout the world.
Culinary recipe #1 :
Tasty Cooking Demonstration
exhibition Cook, taste and communicate!
Perform your cooking show up on the stunning kitchen
stage. (200seats)
Program
Culinary recipe #2 :
HanSik(Korean Cuisine) Tour
Global Korean food tour with Korean famous
chef and master craftsmen
Culinary recipe #3 :
Korean Culinary Education Industry
Business Consulting
Great opportunity for your new business It will provide
an essential consulting for opening or expanding a
new business and understanding industry of Culinary
education in Korea.

6. 2012
Korea’s largest exhibition center KINTEX Assorted a hundred thousand international
(1~8 halls, 81,739m2) buyers’ data for 29years.
Developed into the largest , leading food Brings foreign buyers through systematic
exhibition., Planning to attain 1,450 global network at KOTRA.
exhibiting companies, 2,850booths, 60,000 Helps visitors understand global food
visitors. industry via Food exhibition representative
Offers a larger opportunity of cooperation brand ‘Seoul Food’.
and promotion of exchange between Divides into Business day (3days) and Public
domestic and foreign companies in food day(1day). B2B professional exhibition for
Industry. someone who works in food-related
industries.
Various exhibition program formation for 2003 UFI (the global association of the
food industry’s future growth. (Domestic and Exhibition Industry) Approved
foreign buyer consultation, Food-industry Ministry of Knowledge and Economy(MKE)
seminar, entertainment events, special approved
exhibition) Korea’s first ISO 9001 : 2011 certified
Offers SEOUL FOOD SNS(social network exhibition.
service) marketing channels for your online
business Promotion and communication
throughout the world.

7. SEOUL INT’
L
CULINARY ACADEMY
■ Exhibitor target groups
Exhibitor classification Exhibit items
Professional Culinary Arts, Tourism management,
High school, University, Hospitality Management, International hotel management,
College, Polytechnic International restaurant management, Food preparation & Culinary Arts
(Diploma, Certificate, Patisseries, Baking and Pastry Arts, Food and Beverage Service
Associate, Bachelor’s or Achievement in Barista Skills, Nutrition Principles
higher degree) Food biotechnology, Food science, Food and nutrition science,
Food service management and other food related majors.
Barista training course, Sommelier training course, Bartender training
course, Baking& pastry Arts, Menu development course, Sugar-craft cake
Culinary institute, Culinary decoration course, Food styling course, Food analyst course, Chocolate
academy (short courses) confectionary & sugar work course, Ice creams and frozen desserts, Cuisine,
Banqueting, Cuisine Catering, Cafe & restaurant interior design,
Specific country’s cuisine certificate and other cooking training courses.
Government association/ Various of culinary-related association and organization, culinary-related
organization certification authority.
Food-related TV program, Cuisine book & magazine, Study abroad agency
Food-related media (foreign culinary arts school agency), Business consulting agency etc.
■ Exhibition Area CULINARY ACADEMY

8. Exhibitor guide
Application procedure
Step1. Step2. Step3. Step4.
Go to Click on Online Read Terms & Fill out Exhibitor
www.seoulculinary. Registration button Regulations Registration form
or.kr carefully and and follow the next
Submit step
Then your registration will be submitted.
Confirmation letter will be sent to the e-mail address you put on your registration form.
Please visit our website frequently as we update the site on a regular basis.
We do hope that you will have a successful show with us at SEOUL INT’L CULINARY
ACADEMY.
Stand Packages
Reserve your stand early to make you get the stand position you want.
Walk On Stand
USD3,330/ per booth (4mx3m,12sqm)
Includes walls, carpet, spotlight,
fluorescent lamp, power point, chairs,
counter, table, fascia, shelves
Booth images are subject to change without notice
Space Only
USD 2,790 / per booth (4mx3m,12sqm)
Stand construction including design and
application for incidental services will be the
exhibitor’s responsibility
Applicable only from 2booths
KOTRA Korea Trade-Investment Promotion Agency Global Business Developer
Organizer
Address : 13, Heolleungno, Seocho-gu, Seoul, 137-749, Korea
Tel : 82-2-3460-7258, 7266, 7267 Fax : 82-2-3460-7918
E-mail : info@seoulculinary.or.kr Website : www.seoulculinary.or.kr