In this episode, we focus on sales funnels and the seven steps to creating the perfect sales funnel. We will also reveal the one thing the one thing every funnel must avoid and the one secret that all successful funnels share.

1. July 26th, 2014

3. Chris Mercer
• Content Developer
• Optimization Expert
• Host of DMTW
• Call me “Mercer” 
Who Am I?

5. This Week’s Focus Topic…

6. Have A Question?
http://ssm.tips/question

8. 7 Steps To The
Perfect Sales Funnel
(And The ONE Thing Every Funnel Must Avoid)

9. Step 1:
“Blueprint”

10. Step 2:
“Welcome Mat”
• Introduction
• Relative Low-Barrier To
Entry
• Simple & Focused
• Matches Traffic

11. Step 3:
“Would You Like…”
• Offers That:
• Relate
• Help
• Make Sense
• Production Tip:
• Repurpose

12. Step 4:
“Frequent Buyers”
• Subscription
• Exclusivity
• Updates
• Discounts
• Production Tip:
• Repurpose!

13. Step 5:
“Pay Attention”
• Retargeting
• Pixels:
• Facebook
• Google
• Display

14. Step 6:
“Follow-Up”
• Autoresponders = Good
• CRM’s = Better
• Infusionsoft
• Ontraport
• Aweber + AW Pro Tools

15. Avoid:
“Complacency”
• The Market Changes
• Split Testing Keeps You
Growing
• Metrics Light The Way

16. The Secret That All
Successful Sales
Funnel Share…

17. They
Take
Work

19. Join DMTW Insiders: www.SeriouslySimpleMarketing.com

21. How To Ask A Question...
http://ssm.tips/question

23. www.SeriouslySimpleMarketing.com

24. Insiders get expanded access
to the Q&A portion of
Digital Marketing This Week.
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