1. Digital Marketing
This Week
June 21st
, 2014

2. For this week, we tackled…
• Marketing Experiments’ fascinating opt-in conversion
technique
• The value of automation according to Duct Tape Marketing
• The new look of Facebook ads
• Pro Blogger’s video optimization tips

3. Marketing Experiments Uncovers A
Fascinating Opt-in Conversation Technique
• Marketing Experiments shared three
simple tips that can improve the
conversion rates of an opt-in form:
1.Focus on conversational elements –
this encourages people to fill in the
fields
2.Make the “submit” button more
personal and engaging
3.Add proof that will reinforce their
decision to opt-in via a testimonial
http://www.marketingexperiments.com/site-
optimization/optimizing-web-forms.html

4. Duct Tape Marketing Talks About The Value
Of Automation
• Automate your leads using Lead Pages, Unbounce
or Optimize Press
• Automate your email to remove the tedium of
handling this yourself using Aweber, Mailchimp or
Infusionsoft
• Automate your social media to be consistent with
your posts using IFTTT, Zapier and Buffer
• Automate your service to improve customer
relationships using canned responses, Zendesk
and osTicket
• Automate your analytics using Google Analytics
and Clickyhttp://www.ducttapemarketing
.com/blog/2014/06/20/autom
ate-marketing-efforts/

5. Facebook Finally Rolls Out Their New Look
For Facebook Ads
• Facebook is changing the look and feel of
their ads—it’s bigger, image driven
making them more noticeable and eye-
catching
• Two potential implications for
marketers:
1. It can potentially drive ad cost
2. Those who have not done Facebook
advertising need to start learning the
ropes on how to target ads to get
better ROIhttps://www.facebook.com/busi
ness/news/The-Value-of-Ad-
Impressions-on-Facebook

6. Pro Bloggers Shows Us How To Optimize
Videos
• Use relevant keywords
• Add a complete description with
attendant links
• Use tags
• Post videos in HD quality
• Offer transcription as a way to improve
SEO
• Promote your video and tell people
about it

7. Join Me In The Next Episode of
Digital Marketing This Week
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